introduction to facebook for real estate professionals
DESCRIPTION
Learn how to create a Facebook profile and best practices for leveraging your personal network on social media. Some class topics are: setting up your Facebook profile page, the benefits of public posts, Facebook privacy settings, the anatomy of the perfect post, how to leverage your connections, and using Facebook to build your personal brand.TRANSCRIPT
Facebook for Real Estate Professionals
• Facebook captures 1 in every 11 internet visits in the US • 57% of all American adults use facebook • 66% visit daily • The average visit to Facebook is 18 minutes • 20% of users earn over $100k per year • There are 1.3 billion users • 73% earn over $75,000 per year
*Pew Report tracking April/May 2013
Who’s Doing it Right?
Steve Goldschmidt • Diverse posting strategy • Shares family stories • Shares Real estate
content organically without pushing a sale message
Michael Meier • Diverse posting strategy • Shares family stories • Shares Real estate
content organically without pushing a sale message
Kelly Robinson – Town Residential • Diverse posting strategy • Shares family and friend
stories • Shares Real estate content
organically without pushing a sale message
• Uses professional headshot • Optimizes the Cover photo
with accomplishments
Claudia Saez-‐Fromm • Diverse posting strategy • Shares family and friend
stories • Shares Real estate content
organically without pushing a sale message
• Promotes her other marketing materials online
Setting up your profile
Setting up your Profile
Setting up your Profile
How do I Navigate facebook?
Leverage your personal relationships on social media Use your Personal Facebook profile
• Allow people to Follow your public updates • Don’t be afraid to send a friend request to a client with whom you
have a good rapport
Anatomy of Facebook
Newsfeed
Main Page:
Anatomy of Facebook
Navigation
Main Page:
Anatomy of Facebook
Friend Lists
Main Page:
Anatomy of Facebook Main Page:
Ads
Anatomy of Facebook Main Page:
The Ticker:
Content in Real Time live stories like status updates, friendships, photos, videos, links, likes and comments. These updates expand and allow you to Like, Comment and Share directly from the Ticker.
Anatomy of Facebook TIMELINE
Timeline Year
COVER PHOTO
Privacy Settings
Setting up your privacy settings
• Privacy Shortcuts
• Privacy Settings in the Gear
Post Privacy Settings Defaults
Post Privacy on Posting Basis
You can change who sees your posts on each individual update you make
Combine or exclude networks, lists, and people with the custom option.
Test your settings
Use the View As functionality to see your Facebook through the eyes of your friends
Enable the Follow feature:
• Click in the top-‐right of your screen • Select Account Settings • Click Followers on the left side • Check the box next to Allow Followers
*Followers will see posts made to your Public audience
Action Items
Start listing your friends: • Click the Home link (along the top-‐right of every Facebook
page) • Find the list you want to edit in the left column, or click the
More link next to Friends • Select the list you want to edit or click Create a List
Action Items
Start listing your friends: • Search for your friends in the
search bar at the top of the page, or add people from the List Suggestions on the right
• Search for your friends in the
search bar at the top of the page, or add people from the List Suggestions on the right
Action Items
Enable email and Mobile Notifications
• Real Estate can be a fast moving industry, don’t slack with your replies to clients and friends on Social Media
• Periodically check your feed and comment on your friends/clients posts
Action Items
Facebook Recap: Use Your Personal Profile • (Exceptions for those who already have large followings on
their business page. ) Enable the Follow Feature Begin Grouping your friends Today: Post a photo of you and your family/friends in NYC
Marketing your listings on facebook
Promote your listings
1. Connect with prospects 2. Communicate, educate and engage – 3. AdverDse – AdverDsing in Facebook is a great help in increasing the lisDngs.. 4. Integrate markeDng plan – IntegraDng markeDng plan in your Facebook Page is one way of building your reputaDon. 5. Create professional image – It is important to ensure making your page more aKracDve.. 6. Be responsive – As you want to a4ract more clients and increase lis9ngs, you should ensure responding back to your clients. 7. Be creaDve – If you want to obtain lisDngs, you should employ unique pracDces in promoDng your business. PosDng entertaining videos is a great help as long as it can grab the aKenDon of potenDal clients. 8. Stand out – As you engage in real estate, you should ensure to stand out in promoDng your business. See to it that potenDal clients should remember you so that you can turn them into customers. 9. Be supporDve – While you want to increase lisDngs and obtain clients, you should also be supporDve to them. As much as possible, you should foresee their needs and offer advice if needed. 10. Go beyond – In showcasing a property in your Facebook page, you should provide links aside from the related informaDon. Being parDcular with the details will increase your credibility.
Promote your listings
Facebook Recap: Use Your Personal Profile • (Exceptions for those who already have large followings on
their business page. ) Enable the Follow Feature Begin Grouping your friends Today:
Post a photo of you and your family/friends in NYC Post a listing with a photo