introduction to facebook ads
TRANSCRIPT
FACEBOOK ADS FOR SUCCESS
@GAZLY 2017
I’M GOING TO COVER
• Things you need to know before starting a campaign
• Facebook Insights
• What are the available options
• Basics before starting an ad
• Ad Targeting
• Demo
@GAZLY 2017
BEFORE STARTING A CAMPAIGN
• A Facebook Page (It’s FREE)
• Debit or Credit Card (No it’s not FREE)
• Basic Graphic knowledge (Paint is more than enough to start)
@GAZLY 2017
FACEBOOK INSIGHTS
1.5 Billion Active Users 5 Million Active Sri Lankans
300 Million UsersPhoto sharing
800 Million UsersWhatsApp Stories
700 Million Users
@GAZLY 2017
FACEBOOK IS NOT
ORGANIC THE PLATFORM
@GAZLY 2017
WHAT ARE THE OPTIONS
Facebook Ads
ConversionConsiderationAwareness
@GAZLY 2017
WHAT ARE THE OPTIONS
Consideration
App InstallsEngagement
Post Page LikesEvent ResponsesOffer Claims
TrafficVideo ViewsLead Generation
@GAZLY 2017
AD SPECIFICATIONS
https://www.facebook.com/ads/tools/text_overlay@GAZLY 2017
AD BACKEND
AUDIENCE
PLACEMENTVISUAL AND
TEXT
BUDGET AND SCHEDULE
@GAZLY 2017
AD TARGETTING
LOCATION DEMOGRAPHICS INTEREST BEHAVIOR CONNECTIONS
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I DON’T KNOW PHOTOSHOP
• www.canva.com • www.pagemodo.com • www.fotor.com
• www.pexels.com• www. imagesbazaar.com
@GAZLY 2017
FINAL WORDS
Use Facebook to be discovered by your customers, engage with them.
Leverage & amplify other media platforms and grow your business!
@GAZLY 2017
