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Introduction to Entrepreneurship

Group AssignmentInstructor: J. Mather

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Now what?

1. Identify two trade associations that would be valuable for your business.

a.

b.

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Use the library’s Entrepreneurship Subject Guide. Follow the next slides to access this.

From the main HVCC webpage (hvcc.edu) select “Library.”

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The Marvin Library is part of the greater Learning Commons.

Select “Dwight MarvinLibrary.”

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This is the Google-like search screen you will be brought to.

To locate the Entrepreneurship Subject Guide click on “More Library Services.”

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Here you have “help” tools, services and general information on the library.

Select“Use Subject Guides.”

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The library provides a vast array of subject guides to help you in your research.

Choose the EntrepreneurshipSubject Guide.

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The Entrepreneurship Subject Guide may serve as one stop shopping for your research needs. Browse around!

For a list of sites featuring trade associations, select the tab which reads “Trade Associations and Organizations.”

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Here you find well-established trade associations as well as an option for a simple Google search.

For question #1, “identify two trade associations that would be valuable for your business,” use one or more of the provided links, or run a Google search (for example “trade associations and fashion industry”).

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Option 1: Google “trade publications” and your business (for example “trade publications and fashion”).

2. Identify two trade journals or magazines that would be valuable for your business.

a.

b.

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Option 2 (making smart use of library resources):

Go back to the Entrepreneurship Subject Guide and select “Articles and Journals.”

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Trade publications can be found in Business Source Complete and Entrepreneurial Studies Source.

For example, select Entrepreneurial Studies Source.

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Under “Publication Type,” scroll down to “Trade Publication.”

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Try a subject search using your business.

You can play with this; you are not limited to subject searching. Try looking for your business in the title of the article. Remember to select “Trade Publication.”

Click on drop-down window.

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Make use of library databases whenever possible. Run the search and see why.

Google certainly has its value, but for entrepreneurs serious about learning and mastering the resources available to them, the HVCC library has a wealth of options.

Use these resources while you are a student at HVCC. In the business world, they cost big $.

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353 trade publication articles with “fashion” as the subject

Select “full text” to narrow down your search results to only full text articles.

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275 full text only trade publication articles

The advantage to a library research database search vs. an Internet search is that you retrieve several trade publication articles at once. You can sort your results by date order (most recent first), relevance, and you can FOCUS your search more easily once you learn to use the database interface.

College library databases are current, reputable and reliable. Take advantage of these resources!

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3. Identify three sources of statistical information for your business.

a.b.c.

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Library Business Databases

4. Identify three trends for the industry in which you are competing.

A. BizMinerB. Business Insights EssentialsC. Entrepreneurial Studies Source

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Library Business Databases

5. What is the size of the business you are planning to enter?

◦A. BizMiner◦B. Business Insights Essentials

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Library Business Databases

6. Who are three of your competitors?

A. Albany Business Review (Book of Lists)B. Business Insights EssentialsC. Reference USAD. Wall Street Journal

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The source(s) you will use for this depends on your target market.

7. Can you find three facts about your target market?A.B.C.

Albany Business ReviewBizMinerBusiness Insights EssentialsEntrepreneurial Studies SourceReference USANews Databases