Introduction to E-Marketing

Understanding Marketing Techniques in the new E-conomy

Objectives

Understand the techniques that internet customers use to find websites How to integrate traditional methods of marketing into an e-commerce marketing strategyChoose, register and capitalize on a Domain Name

Objectives

Capitalize on the working mechanisms of directories and search engines Create Meta tags and enhance ranking status Understand and utilize email lists Choose an affiliate program if applicable Create a basic marketing strategy

E-Marketing – Getting Started

How do Internet Users find web sites

E-Marketing – Getting Started

Making use of conventional marketing tools

E-Marketing – Getting Started

Understanding the differences and similarities between conventional and on-line marketing techniques

E-Marketing – Getting Started

The Power of a Domain Name – What is a Domain Name – Your own Domain Name versus a shared domain

name– Choosing an effective Domain Name – Find and Register a Domain Name

E-Marketing Search Engines

What are Search Engines, Portals and Directories How Search Engines work Search Engine ranking techniques

E-Marketing Search Engines

What are Meta Tags and Alternate TagsUsing “Tags” to optimize your Internet ranking How to optimize your web site for better Search Engine ranking Submitting your site to Search Engines

Additional On-Line Marketing Techniques

E-mail list managementUnderstanding Opt-in Mailing lists

Additional On-Line Marketing Techniques

“Linking” to other web sites that will send visitors to your site What are Affiliate programs What are banner ads, pop-up ads, re-directs

E-Marketing Strategy

Take about 10 minutes to create a marketing strategy for a real or proposed e-business– Be as specific as possible– Use as many strategies or technologies as possible– Include simple as well as complex methods