Introduction to E-Commerce

Topic 6:Infrastructure SoftwareTopic 6:Infrastructure Software

Topic 7: E-Commerce SolutionsTopic 7: E-Commerce Solutions

Lecture Objectives

The Operating System The Web Server Log Analysis Software Database Database Publishing

4most popular OS UNIX LINUX Windows 2000 & Windows 2003 Server Windows XP Professional Edition

UNIX

Interactive time-sharing Not a single OS

IBM AIX L5IBM AIX L5

Sharing access to files, memory & system services Include Java & XML ready features

Silicon Graphics(SGI) IRIX 6.5Silicon Graphics(SGI) IRIX 6.5

High performance graphics Scalable server systems

COMPAQ/HP Tru64 UNIX V5.1BCOMPAQ/HP Tru64 UNIX V5.1B

Support multiple terabytes of data Increases performance in file system Storage management System networking

UNIX

NetBSDNetBSD Free and highly portable for many platforms User-supported with complete source code Many applications easily available.

Santa Cruz Operation (SCO)Santa Cruz Operation (SCO) Popular among small to mid sized business Allows you to quickly expand computing environment as

your business grow Sun Microsystems (Sun) Solaris 9Sun Microsystems (Sun) Solaris 9

good for self-hosting and with budget Have security features (IPSec with IKE) Password encryption with Kerberos

Linux

Variant of Unix Free OS (can be copied & distributed) Multi-user, multi-task that runs on many

platforms, including Intel’s Apple, Microsoft and Novell OS All Unix vendors publish fixes for their

software whenever security problem is found

Windows 2000 & Windows 2003 Server

An upgrade of Win NT Offer features for building and maintaining a

website more productive Faster, more reliable, heavier-duty, and

easier to use compared to Win NT

Win XP Professional Edition

Include IIS 6.0 and support dual processors Win XP does not support Java May face difficulties to use any web server

that do not bundled with IIS product.

Functions of a web server

Software that serves your web content Tracks hits to the site, records and reports

error message All major web servers; Apache, MS IIS an Apache, MS IIS an

Netscape Enterprise Server Netscape Enterprise Server have comparable functionality.

Web servers

APACHE MS IIS Netscape

Most widely used Receives credit for superior installation, performance and maintenance

Good for a traffic intensive website (feature SSL3.0) with client side certification

Most stable and fastest (3x faster than MS IIS)

Easy installation and management of interface, can be managed remotely via web server

Technical support free for 90days only

Unix product Microsoft product Netscape product

Easily supported under wide variety of OS UNIX, WINDOWS, Linux, Mac OSX, BeOS

Offers free support

Released as open source

Must have technical background to edit Apache code

Web servers

Xitami Zeus Log Files

Log Analysis Software

Tells if pages are frequently or rarely visited

Gives information about IP traffic, e-commerce, cookies and browsers

Crunches data to show how well your website is working, the origin and no. of visitors, where they are going and how they found you in the first place.

Traffic Reporting

Segments of Log Analysis software How much user traffic your website

attracts, who’s visiting the site, where the visitors are coming from, and how your web traffic changes on hourly, daily, weekly or monthly basis

What if LOG ANALYSIS software are not in use?

Harder to decipher..

- Number of unique users to your site

- What keywords did they use to find your website?

- Which pages did they access?

- How long did the visitor stay?

What is a packet sniffingpacket sniffing?

Application

Free to payable AXS 2.0 (www.xav.com/scripts/axs/) 3DStats(www.3dstats.com) Absolute Log Analyzer(

www.bitstrike.com/analyzer) Sane Solution’s NetTracker Professional (

www.sane.com/products/NetTracker/)

Database

A software that enables you to store data, to retrieve it and to change it when necessary

Integral to the design, development and services offered by most e-commerce site

Help you create web pages that display every single item in your inventory and every page current

DBMS

Most brick and mortar business uses DBMS Types of databases:

i)i) Analytical DatabasesAnalytical Databases

- OLAP (On Line Analytical Processing)

- static, read-only, store archived historical data used for analysis

i)i) Operational DatabasesOperational Databases

- OLTP ( On Line Transaction Processing)

- manages dynamic data (modify data)

- essential to track real time information (item stock)

Database Models

3 types:- Text File DatabaseText File Database Relational DatabaseRelational Database Object DatabaseObject Database

Relational Database

Collection of data items that are interrelated and organized as a set of linked tables from which data can be accessed or reassembled.

Examples are MS SQL Server, Oracle, Sybase, Informix and IBM DB2

Object-Oriented Database

Examples are Gemstone, NeoAccess, ObjectStore and Fast Objects

Objects are heterogeneous

QUESTION?

- What are the differences between RELATIONAL and OBJECT-ORIENTED RELATIONAL and OBJECT-ORIENTED DATABASE?DATABASE?

TOPIC 8TOPIC 8

E-COMMERCE E-COMMERCE SOLUTIONSSOLUTIONS

Objectives

Differentiate HTML Editors Understand E-Commerce Software Explain All-in-One Website Services Explain Commerce Servers Discuss Popular E-Commerce add-ons

HTML Editors

CoffeeCup HTML Editor (www.coffeecup.com) EZGenerator (www.ezgenerator.com) HotDog Web Editor (www.sausagetools.com) Microsoft FrontPage 2002 (www.microsoft.com) SiteDesigner 2.0 (www.sitedesigner.com) Stone’s WebWriter 3

(www.webwritter.dk/english/index.htm)

Shrink-wrap EC Software

Allow freedom of choice to incorporate software Minimum should also provide:-

Good documentation and support Ability to import data from a database file Order processing features (shopping cart) Ability to transfer data securely using SSL and do not leave it as

unsecured area Ability to send customers’ details to you using encrypted email Simplified day-to-day operation (offline changes) Ability to add, delete, to amend product data and running special

promotions Good, detailed reports of the analysis of server logs (hits and

referrer information)

Examples include

AceFlex B2C (www.aceflex.com) Adobe GoLive (www.adobe.com) ecBuilder Pro 6.0 (www.ecbuilder.com) Erol3 (www.erolonline.co.uk) Macromedia Dreamweaver

MX2004(www.macromedia.com)

All-in-One Website Services

Provide server space Ability to set up and run an online store

through the simple process of inserting the proper information into web-based forms

Use of templates Examples include Yahoo!Store, Terra Lycos’

Angelfire.com, eBizWebpages.com, Digital River’s FreeMerchant.com, Merchandizer.com and Bigstep.com

Fees ranges from $5 to $300 per month

Commerce Servers

Services include:- Transaction, payment and personalization engines Tax and currency calculation capabilities Workflow automation Content management software Database and ERP(enterprise resource planning) Proprietary and open application servers Customer-service offerings with 800 service integration Smart catalogs

Examples of commerce servers

Advansis E-Commerce Server (www.advansis.com)

BEA WebLogic Commerce Software (www.bea.com)

Chapter Eight’s Commerce Server 2003 (www.chaptereight.com)

IBM Corp.’s Websphere Commerce Suite (www.ibm.com)

Simple Logic’s SecureMerchant EC Server (www.simplelogic.com)

Online Auction

Auction Type:-Auction Type:-a) English/Regular Auction

- auction incremented at a set rate

b) Reserve Price Auction

- lowest price is the reserve price

- seller to set a minimum price he/she willing to sell the item for

c) Private Auction

- protect buyer’s privacy

- only seller and highest bidder involved

d) Dutch Auction

- when seller have many identical items to sell

Popular EC Add-ons

Weblog RSS RSS Editors Authoring/Publishing Tools Weblog Services

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