Introduction to Cross Culture Design

Find examples of visual communication design applications that

you think are cross cultural

• 1 international• 1 local

In groups of 4: analyze the concept/insights and the visual clues that you manage to find in them then present your findings for next week.

FACTS:THE WORLD IS VERY DIVERSE PEOPLE’S MINDS ARE NOT THE SAME

ONE-SIZE-FITS-ALL DESIGN RARELY WORKS

Why do we need to learn how to design across cultures..??

B’coz your audience view the world-and your designs-through

their own cultural filter, formed by language, religion, etc.

Designing across culture, pg. 8

DO NOT ASSUME WHAT’S CULTURALLY RELEVANT TO AN

ETHNIC GROUP THAT YOU DON’T BELONG TO. (IT’S NOT EVEN

SAFE TO ASSUME IT FOR A GROUP YOU DO BELONG TO.)”

RULE #1.“

application #1.RESEARCH: based your

design on insights into the audience.”

“

RULE #2.GET VISUAL: images speak

every language.”“

application #2.1

VISUAL CLUES: imbue your designs with subtle visual

cultural cues.”

“

Example #2A

application #2.2

TRY TO UNDERSTAND RATHER THAN OFFEND:

use suitable images or models.”

“

Example #2B

RULE #3.MAKE IT LOOK NATURAL: the major design issue is that it should be universal, but it

rarely works.”

“

Example #3A

application #3.1

SHOW DIVERSITY WITH AWARENESS: your audience, specially the minority, is very sensitive to see how their life

are being portrayed.”

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Example #3B