introduction to content strategy
DESCRIPTION
An overview of content strategy with a focus on some of the key tools and techniques. Presented to the University of Illinois Webmasters Forum on Feb. 26, 2014 by Melinda Miller, Daniel Newman, and Cate Kompare.TRANSCRIPT
An Introduction to Content Strategy
Daniel Newman@CreativeNewman
Melinda Miller@melindamiller
Cate Kompare@CateKompare
UX Book Club CUBrought to you by
Kristina Halvorson@halvorson
2007
2014
2011
–Kristina Halvorson
“Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests. … Our customers still won’t find what they’re looking for. And we’ll keep failing to publish useful, usable content that people actually care about.”
A LIST APART • DEC. 16, 2008
92% of respondents have content strategy problems
67% Style Guides 86%
Analytics37% Content Inventories40% Taxonomies
86% Self-taught
Content
Content+Strategy
Courtesy of carriejeberhardt via Flickr
Who: Your Starting Line-up
Where are you right now?
The Content Inventory
How good is it?
Find out what else you need
Key themes & messages
Voice & Tone
How will you maintain it?
Nail down details
Time crunch
Who can do all of this?
Courtesy of Scoobay via Flickr
Thank You