BUS1125

Introduction to BusinessLecture 02

External Factors

Economy of the country Per capita income of the country General employment or unemployment Economic Growth Exchange rate Inflation rate

Demographic factors

Demographic factor is a study of population Population brings customers. Population tells the size of market and nature

of customers.

Demographic factors

Total Population Population Distribution

Distribution on the basis of gender In Bangladesh female population is further

divided into two categories: Household Women Working Women

Demographic factors

Population growth rate The rate at which population of an area

increases/decreases.

Political and Legal factors

Political Factors Preference and priorities of the Government Attitude of the Government towards Exports Government taxation policy

Political and Legal factors

Legal factors Laws related to Health Laws related to Imports and Exports Laws related to Taxation Laws related to Packing Laws related to Child Labor Laws related to Labor Union

Technological Factors

Business people have to pace with the technological advancements.

Sociocultural Factors

Religion Followers of one religion have influence over

the buying behavior of the society.

Natural Factors

Act of God Natural factors are out of our control Business people will develop product

considering natural resources