Workshop Personas i eTwinning

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Who am I? ! Riina from Finland

!   First training: teacher in Finland,

studying abroad (exchange and postgraduate studies) e.g. hypermedia, web, research, Doctoral (�09)

!   2000-2011 in European Schoolnet as Senior Research Analyst and Project Manager

!   2012 -> Free agent: part time in-house expert in European Schoolnet/CSS

!   TODAY: YOUR WORKSHOP FACILITATOR

Outline (12.45 – 16.00) Goal: Ambassadors creating strategies and a “tool kit” for •  activating existing eTwinners (persona work) and •  recruiting new ones (invisible eTwinners + new)

Design challenge 1: What are the most efficient strategies to engage each persona in eTwinning?

Design challenge 2: What are the most efficient strategies for invisible eTwinners and the ones who do not know about eTwinning yet?

Introduction •  Improv activities •  What are �eTwinning personas�?

About today’s method Use design-thinking framework to innovate new

ideas in groups.

Engage in inprov activities to accelerate meaningful collaboration that results in tangible

action plans.

Improv activities = Improvisational method of achieving cooperation

Design thinking is a creative process based around the "building up" of ideas. Source: http://en.wikipedia.org/wiki/Design_thinking

source: http://wiki.oercommons.org/mediawiki/index.php/Improv

Improv goals To give participants tools to collaborate during the workshop—new ways of being together

!   To help see that they individually don’t have to have “The Amazing Idea”, it can be discovered together

!   To have them experience “Yes, And…” as a technique to achieve this.

To build trust within their groups

•  •  source: wiki.oercommons.org/mediawiki/index.php/

Improv

Tenets of improv Suspend judgment. Stay present—evaluate later.

Look for connection/what you can accept

!   Make your partner look brilliant. Build on what they say (“Yes, ..”)

!   Build on what you receive. Connect and move forward WITH your partner. (“and…”)

Be flexible, be open.

Improv 1: Name gestures

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What are eTwinning personas?

What are �personas�? Different meanings (en.wikipedia.org/wiki/Persona)

!   a "character" of a theatrical performance, stage name

!   in psychology: a mask or appearance one presents to the world !   in marketing: represents a group of customers so that the company

can focus its efforts !   in design: an artifact that consists of a narrative relating to a desired

user's daily behavior patterns, using specific details, not generalities.

�Personas� in product design !   Represents the different user types within a targeted

demographic, attitude and/or behavior set that might use a site, brand or product in a similar way (http://en.wikipedia.org/wiki/Persona_%28marketing%29)

!   A real human with a name, face, motivations, and goals - yet fictitious

!   In companies like Ford Motor Company, Microsoft and Reuters, personas are used to help better understanding of customers

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How could you use �personas� as an Ambassador?

!  Understanding the existing eTwinning personas in your country can help you manage your work more efficiently

!  Help you focus your efforts where you can get the most gain!

2. eTwinning personas http://www.slideshare.net/europeanschoolnet/etwinning-personas-12956565

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eTwinning personas

Instructions for the 1st groupwork

!  A good post-it vs. a bad one

!  How to share post-its?

!  About brainstorming

Brainstorming – diverge!

Ideas inspired by what you already know –  Data, experiences, observations,..

“Yes, and…”

Ideas without limitations of resources, time, money and people to make them work !  Explore ideas, possibilities, go to fantasy land!

Build on each other’s ideas ! Make your partner look brilliant!

You cannot be wrong!

I source: http://wiki.oercommons.org/mediawiki/index.php/Improv

Improv 2: “Yes, and…”

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Design challenge 1: What are the most efficient

strategies to engage each persona in eTwinning?

Think of “follow-through”

rather than “follow-up”!

Time until 14.00

Design challenge 1: "  Sharing the ideas

" Voting for the “keepers” (converging) " Developing and documenting the

best ones in the “tool kit” in the TwinSpace

Think of “follow-through”

rather than “follow-up”!

Improv 3: Static pose

- and then coffee!

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Design challenge 2: What are the most efficient

strategies for invisible eTwinners and the ones

who do not know about eTwinning yet?

c

How can the strategies from personas

be reused here?

Time until 15.30

Design challenge 2: "  Sharing the ideas

" Voting for the “keepers” (converging) " Documenting the best ones in the

“tool kit”

Time until 16.00

Improv 4: Yellow ball, thank you!

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Thank you! !   TODAY: YOUR WORKSHOP FACILITATOR

! www.riinavuorikari.net

! http://twitter.com/vuorikari

! http://riinav.blogspot.com

! http://fi.linkedin.com/pub/riina-vuorikari/2/470/736

!   Check out also: http://www.slideshare.net/europeanschoolnet