Introduction to Accolade

Where’s your next event?

Whether you are planning a discreet

gathering in the UK for a few key decision

makers; an incentive programme in an

exotic location for your top sales achievers;

or an overseas conference for 500+

delegates, Accolade ensure that every

aspect of your event is taken care of, from

initial planning through to implementation

� To disseminate information

� Powerful marketing medium to enhance a business

communication strategy

� Bringing people together

� Excellent networking opportunities

� Shared knowledge

� Good morale

� Brand/profile building

Strength of Events

Accolade - Credentials

� Accolade offer a comprehensive event management

solution to corporate entities, creating and delivering

effective, creative, professional and enjoyable results.

� Director, Hazel Evans has 20 years experience in the

financial services industry and is accomplished in all

areas relating to marketing and promotion of financial

services

� Exceptional skills in communication, organisation and

administration of conferences, seminars and hospitality.

� Has established relationships with a network of like-

minded companies, providing logistical excellence.

Accolade – Core Services

Consultancy services:

� Marketing Consultancy services to financial and professional companies

Events:

� Conferences/Presentations/Roadshows/Seminars

� Liaison with Planning Committees

� Venue Search & Selection

� Raising of Sponsorship

� Budget Management & Reporting

� Marketing

� Event Management

� Co-ordination and liaison with strategic business alliances ie. speakers, sponsors, AV, etc

Accolade – Strategic Alliances

Through the deployment of a strict supplier selection

process, Accolade work in partnership with a network of

companies to provide a seamless, efficient and cost

effective proposition to clients. Specific areas covered:

� Technical Production

– Complete creative stage sets and AV

� Exhibition

– Planning and logistics for an exhibitor event including

supervision of build and breakdown

� Incentive Travel

– Still one of the most aspirational ways to motivate and

reward people

Corporate Incentive Specialists

KEY

DETAILS

Broad portfolio of event types

Philosophy based on teamwork

Group turnover

of £14m

Ranked 12th in a UK

Agency Survey for

number of groups handled in 2008

Members of IATA and hold an ATOL (providing you with re-assurance

when you travel)

Equally specialist in domestic &

overseas events

A leading event agency in the UK

since 1978

Diverse client

portfolio

Strategic Alliance Partner - CMM

� First conference and incentive agency to operate outside

of London.

� Employees with industry related backgrounds.

� Over 100 years experience amongst the management

team.

� In-house flight department.

� High client retention – 94% repeat business.

� 100 events managed across 30 countries annually.

� Group sizes range from 10-7000 delegates.

CMM Client Base

Working Together – In Partnership

� We work hard to earn your trust and become your long-

term event management partner. This client partnering

approach allows our team to become an extension of

your team – and to adapt to your desired level of

participations during planning, delivery and post-event.

� We specialise where we offer more value.

� Develop concepts & ideas

� Concentrate our marketing activities

� Aim to meet expectations & beyond!

� Consider the client brief and ascertain event objectives

� Propose the appropriate event solution

� Establish one point of contact, introduce the team and

regularly meet

� Assign/agree roles and responsibilities

� Agree event marketing strategy and milestones –

internal/external

� Work with key personnel to produce an interesting

programme

� Collaborate with suppliers and 3rd party organisations

� Budget management

� Manage all associated logistics

� Post review

The Processes

Case Studies

� UK Conference

� Gala Dinner

� European Conference

� Worldwide Incentive Event

Case Study : UK Conference

UK Conference

Celtic Manor - Newport

� Company: Financial Services Client

� Objective: Annual Sales Conference

� Size: 350

UK Conference

� Itinerary:

– Day 1 Delegates check-in

Informal Dinner

Networking in exhibition hall

– Day 2 Conference (main meeting & syndicate

rooms)

Gala Dinner

Awards ceremony

Big party band

Exhibition hall

Live camera feedback

– Day 3 Conference

Prize draw

Celtic Manor - Newport

UK Conference

� Full Production Package to include:

– Speaker support material

– Video production

– Set/Stage Design & Build

– AV Equipment including:

• 20m x 5m Seamless Screen

• Moving Light System

• Full PA system for Conference & Band

• Film Crew

• Artist Liasion – Speakers/Band

Case Study : Gala Dinner

Manchester Art Gallery

Gala Dinner

� Company: Financial Services Client

� Objective: Gala Dinner for accountants/solicitors

� Size: 90

� Itinerary: Champagne reception on arrival

Guided tour through art gallery

Gourmet dinner

After dinner speaker

Case Study :

European Sales Conference

- Prague

The Corinthia Towers Hotel, Prague

European Sales Conference

� Company: Financial Services Client

(a DVD of this event is available upon request)

� Objective: Annual Sales Conference

� Size: 350

� Itinerary:– Day 1 Conference (main meeting & 12 syndicate

rooms)

All AV equipment & film crew

Gala dinner at the prestigious Royal Opera House

Jazz Band

– Day 2 Conference

The Czech Experience - visit to traditional brewery

– Day 3 Site seeing in Prague. Return flights

Case Study :

Worldwide Incentive Event

- India

The Golden Triangle - Delhi

Worldwide Incentive Event

� Company: Pharmaceutical Client

� Objective: Incentive Programme

� Size: 20

� Itinerary:– Day 1 Overnight flight from Heathrow to Delhi

– Day 2 Site seeing in Delhi

Overnight at the Imperial Hotel, Delhi

– Day 3 Transfer by train to Agra

Visit to Taj MahalMurghal themed dinner at the Amarvilas Hotel

– Day 4 Visit to the Agra Fort

Spa treatments at the Amarvilas HotelDinner at the Amarvilas Hotel

The Golden Triangle - Delhi

Worldwide Incentive Event

� Itinerary (cont’d):– Day 5 Transfer by coach to Jalpur

Visit Fatehpur Sikri, local village & schoolA royal welcome at the Rambagh Palace Hotel,JalpurEvening BBQ at the Rambagh Palace HotelOvernight flight from Heathrow to Delhi

– Day 6 Visit the Amber Fort on elephants

Dinner with elephant polo

– Day 7 Visit to Hawa Mahal

Lunch at the City Palace with the MaharhajalDinner at the Rambagh Palace Hotel

– Day 8 Day at leisure in Jaipur

Village fair theme dinner at the Rambagh Palace

– Day 9 Return flights from Delhi to Heathrow

Contact:

Hazel Evans

Accolade Marketing Ltd

Bolton Enterprise Centre

Washington Street

BOLTON

United Kingdom

BL3 5EY

Tel: 0845 026 0896

Mobile: 07967 714236