Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

Introduction

OBJECTIVE: how colours can increase the effectiveness of communication? ?1. Colour and symbolic properties

2. Colours used in branding, product and packaging design

3. McDonald’s colour strategy

Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

The power of colour

Theories of colour perception

demonstrate its capability to affect the individual behaviour

acquiring symbolic properties

Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

Colour and marketing

Colours reinforces the communication and marketing strategy

Important for branding, product design and packaging design

Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

The distinction between 'warm' and 'cool' colours

Warm colours conveyenergy and dynamism

Cool colours conveycalm, stability and trust

Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

McDonald’s case study

Colours in brand strategy used to evoke feelings and catch costumers’ attention

The same color schemes are used by McDonald’s competitors

Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

Europewide rebranding initiative - McDonald's is going green

New color schemes to promote a more healthier and eco-friendly image

Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

The green rebranding

brand-new products and services

 

Best mix to change the overallcustomer’s perception of the company  

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Introduction

The power of colour

Colour and marketing

McDonald’scase study

Conclusion

Conclusion

- Colours can increase the effectiveness of communicationThrough symbolic properties

- Therefore is an essential tool in the world of communication

- Which should be studied more in depth