Introduction of the

Goodyear Vector 4Seasons Gen-3

Why All Season? High sales potential!

industry growth(2016-2020)

of consumers are aware of AS tires

*ETRMA, EDW & GFK, Europe inkl. Russia**All Season IPSOS study Dec 2019, countries in scope: GER, IT, UK, POL; n=5005

2

21%*

77%**

19%**

of consumersdrive AS tires

20%**

of consumers are willing to pay higher

price for AS

…Goodyear is the inventor of the AS tire

3

>25 million AS tires sold(in the last 10 years)

*Source: EDW, Europe

*

…Goodyear has more test wins thanany other brand*

*Based on 38 magazine tests from January 2013 until January 2020, executed by 19 of the leading and independent European magazines for tires.4

MAKE THE

BEST EVEN

BETTER

5

OUR OBJECTIVE

6X,X X,X X,X3,0 2,9 3,1

Focus on what matter to the consumer:

High performance in all weather conditions

Source: IPSOS study 2019Base: Reduced total sample, derived from tire model (n= 860) Question: What characteristics are important to you when choosing the IDEAL All Season tire for your <car> if you would not have to pay for them?

85%

85%

84%

83%

82%

80%

78%

76%

76%

75%

Safe all year long

Safe in all weather conditions

Excellent braking on wet roads

Excellent grip on wet roads

Excellent braking on dry roads

High quality

Excellent handling

Excellent grip on dry roads

General performance

Good value for money

7

…Consumers are willing to pay forwhat they get

17%AVERAGE %

CHEAPER

61%AVERAGE %

MORE EXPENSIVE

12%AVERAGE %

CHEAPER

65%AVERAGE %

MORE EXPENSIVE

Source: IPSOS study Jan 2020; countries in scope: GER, IT, UK, POL; n=5005

Price perception of All Season tires compared to Winter and Summer tires

Example questions: Do you believe All Season tires are more, same or less expensive than Winter tires? Do you believe All Season tires are more, same or less expensive than Summer tires?

Price perception compared

to winter tires

Price perception compared

to summer tires

Introducing new winning All Season

Vector 4Seasons Gen-3Passenger & SUV

8

Innovationdrivesperformance

9

Grip for better

handling on snow+5%

10Internal test, compared to predecessor Vector 4Seasons Gen-2, size 205/55R16 on Golf

Better grip on snow through large amount of sipes at the center of the tread. The sipes influence each other at their intersection, stimulating their opening for better grip

Shorter

dry braking &

Improved dry

handling

12

+5%

Internal test, compared to predecessor Vector 4Seasons Gen-2, size 205/55R16 on Golf

Reduced deformation of the tire during heavy maneuvers through strong crown & shoulder blocks

Lifetime

aqua planing

resistance

14Internal test, size 205/55R16 on Golf

Improved water dispersion due to deep and wide grooves, helping with water dispersion on the road

SOS andline-up(Passenger)

Apr 20

May 20

Jun 20

Jul 20

Aug 20

Sep 20

Oct 20

Nov 20

Jan 21

Feb 21

16Source: NTI

Apr 21

Oct 21

Nov 21

Dec 21

Jan 22

185/60R14 86H XL NEW

195/60R16 93V XL NEW

205/55R16 91V

205/55R16 94V XL

205/60R16 96V XL

215/45R17 91W XL

215/55R17 98W XL

225/45R17 94W XL

225/55R16 99W XL NEW

225/55R17 101W XL

235/45R20 100W XL NEW

195/65R15 95V XL NEW

205/45R17 88W XL NEW

215/55R17 98W XL Sealant

185/60R15 88V XL NEW

205/60R16 96V XL Sealant

215/60R16 99V XL Sealant

235/40R18 95W XL NEW

215/65R16 102V XL NEW

225/50R17 98W XL NEW

195/55R16 91V XL NEW

205/55R17 95V XL NEW

205/60R15 95V XL NEW

205/65R15 99V XL NEW

215/60R16 99V XL

215/40R18 89W XL NEW

215/55R16 97V XL NEW

225/40R18 92Y XL

225/45R18 95W XL NEW

235/45R18 98Y XL

245/45R17 99Y XL NEW

245/45R18 100Y XL

215/50R18 92W NEW

225/50R18 99W XL NEW

195/45R16 84V XL NEW

195/60R15 92V XL NEW

245/40R18 97W XL NEW

185/55R15 86V XL NEW

205/50R17 93W XL

215/50R17 95W XL

255/60R18 112V XL NEW

245/40R19 98Y XL NEW

255/35R19 96Y XL NEW

205/55R19 97V XL NEW

245/45R20 103W XL NEW

245/50R19 105W XL NEW

255/40R19 100Y XL NEW

255/40R20 101W XL NEW

255/45R20 105W XL NEW

155/70R19 88T XL NEW

215/50R19 93H NEW

225/55R19 99V NEW

235/35R19 91Y XL NEW

235/40R19 96Y XL NEW

235/50R19 103W XL NEW

Feb 22 255/50R19 107V XL NEW

+40 newsizes

2020 2021

2022

∑ = 66% of the SKU count

∑ = 93% of the SKU count

∑ = 100% of the SKU count

Apr 20

Jul 20

Aug 20

Oct 20

17

SOS andline-up(SUV)

Dec 20

2020 2021215/60R17 100V XL

225/60R18 104W XL NEW

215/65R16 102V XL NEW

225/60R17 103V XL

235/65R17 108W XL

215/65R17 99V

215/65R17 99V Sealant

235/55R18 104V XL

235/55R19 105W XL

235/60R18 107W XL NEW

225/50R18 99W XL NEW

235/55R18 104V XL Sealant

315/35R20 110W XL NEW

225/60R18 104W XL NEW

225/50R20 109W XL NEWNov 21

2022235/65R18 110V XL NEW

265/50R19 110W XL NEWFeb 22

Source: NTI

+ 9 new sizes

~90% AS market potential coverage(All Vector AS products)