introduction of alpine creative

Alpine CreativeCredentials Deck

Alpine Creative 2014. Communication by the numbers.

Alpine Creative Ltd.

• Branding

• Advertising

• PR

• Events

• Digital

• Sponsorship

• Media Product Development

Our Approach

In our processes and techniques, we will incorporate

a high level of collaboration with you. Moreover, we will not merely

impose a template upon your organization, but rather work with you

to define and succinctly articulate what makes your organizational

“DNA”, your relevant points of differentiation, and why these matter

to your customers.

Furthermore, our purpose is to align your company’s brand

with your business objectives. In this way, the brand does not

stand alone, but rather is a critical, revenue-generating tool, which

becomes a business asset.

Our ProjectsRelevant Experiences

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Our clients include:

and more..

Fusion Bodyworks

Corporate Identity and Public Relations

Fusion Bodyworks was developed to be a multi-

outlet fitness center. We created the name and

service offerings, and all related graphics,

business papers and internal and external

signage, as well as advertising, marketing, digital

assets and publicity materials.

Scope of work:

• Commissioned formal market research in

partnership with Nielsen

• Brand development (company name, service

product names, graphic identity system, brand

personality, branded environmental design)

• Brand communications strategic planning

• Brand management consulting

• PR consulting

Bao Viet

Corporate Identity and Launch Event

BaoViet is one of Viet Nam’s largest, formerly

State-owned, enterprises. across 63 provinces

nationwide. In partnership with Grey, who created

the new brand, we provided strategic consulting

and project management services.

Scope of work:

• Brand Strategy

• Production management

• Media relations

• Government relations

• Launch event concept and execution

The World Bank

Handwashing Initiative

Our memorable behavior-change communications

platform was based on a cartoon character. From

the success of our project in Vietnam, October

15th became Global Handwashing Day. The

catchy song we developed: “Hand washing with

soap” became popular to both children and adults,

and were adapted for international use.

Scope of work:

- Brand strategy

- Writing 12 Television Episodes

- Illustration commissioning

- Animation commissioning

- Programming advisory

- Implementation supervision

- Production management / quality control

HATCH! PROGRAM

HATCH! PROGRAM is a non-profit initiative of Alpine

Creative, a business consultancy. HATCH! focuses on

community building for entrepreneurship, planting

capacity in each entrepreneur, and matching viable

start-ups to quality angel investors.

• Brand Identity

• Event Organizing

• POSM design & production

• Website

FOX International ChannelsBrand activation Event

In celebration of National Geographic 125th

Anniversary, FOX International Channels, in

partnership with Canon, launched the National

Geographic 125th Anniversary Photo Exhibition.

Alpine Creative was chosen to bring the idea to

life, providing a platform for Vietnamese audience

to interact with the National Geographic and

Canon brands.

Scope of work:

- Event ideation and development

- Branded environment design

- Production supervision

- PR and media relations services

UNICEFUNICEF ZEROawards

UNICEF needed to develop a fundraising platform to reach out

to Viet Nam's most successful corporations, organizations,

individuals, and philanthropists to give generously to UNICEF

programs in Viet Nam. Inspired by the Believe in ZERO platform,

the UNICEF Snowflake gala in New York, and to encourage

humanitarian excellence amongst Vietnamese, the team

created ZEROawards, a humanitarian awards and black-tie

formal gala fundraiser.

Scope of work:

• Opportunity analysis

• Ideation

• Verbal brand identity development

• Product development and ideation

• Sponsorship recruiting

• Event production support

• Publicity, media relations services

Project:

Services / Solution:

ESPN StarSports Grandstand

This project was executed by Alpine team for Leonito JSC. and GREY

For 3 separate occasions, we transformed an exhibition hall into a total brand experience. 5,000

fans showed up – the largest turn-out in the region to date.

Scope of work:

- Event ideation and organization

- Immersive activation

ECHO ECHO Advertorial

We devised an advertorial campaign with an

eye-catching photo and a headline that incites

reading.

Scope of work:

- Public Relations

- Design

- Media Buying in major international in-

flight magazines


Project:


InterContinental Hanoi WestlakeAdvertising campaign

Our ads launched InterContinental as

both traditional and modern: the busy

city centre is as near as you need it to

be, yet as far away as you want it to be.

Scope of work:

- Advertising

- Localized, targeted advertising

strategy


Project:


BaileyOccasions Campaign

Your Alpine Team

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Your Alpine team

Your Alpine team will be a compilation of individual,

experienced experts, inclusive of strategy, corporate

identity, and marketing communications professionals – a

hand-picked team that fits your requirements.

Alpine Team Introductions

Aaron Everhart

Senior Branding Consultant, Strategic Planner—HCMC

Aaron brings 20 years of experience to the Alpine Team as

planner, analyst, and brand strategist. He leads clients to identify

strategic opportunities and develops solutions to leverage them.

Aaron has worked with leading brands, including Bayer AG, FedEx,

Frito-Lay, Ford, HP, Intel, Microsoft, and Procter & Gamble.

In 2005, Aaron started a company specializing in behavior-change

communications, developing marketing strategies for social and

health causes for NGOs such as World Bank, UNDP, and WHO.

The firm also worked with clients on behalf of GREY for Bao Viet,

Diageo, Toto, and VinaPhone, and other clients.

In 2011, seeing a need for an agency that addresses client

requirements from a non-prescriptive, strategic, and innovative

approach, Aaron co-founded Alpine Creative, possibly Vietnam’s

first think-tank-oriented professional services company.

Alpine Team Introductions—cont’d

Greg McFallBusiness Development Manager, HCMC

Greg brings more than 25 years in business, 5 of those in Asia, as aGeneral Manager, Managing Director, and Strategic Planner, andDirector of Business Development. His expertise in communityrelations, business development and communications havedeveloped new businesses, grown existing ones and turned aroundseveral that were struggling. He is also committed to charitableefforts, including Operation Smile Viet Nam and UNICEF. He has awide and extensive range of experience, knowledge and networkingabilities within and outside of Viet Nam.


Dat Quoc PhamProject Team Director—Hanoi

Dat brings project management expertise to the Alpine

Team.

Dat has worked with the Hanoi office of GREY (a WPP

company) one of the worlds largest advertising agencies,

where he conducted market research and website

development. He has also worked with ABT Associates, a

global company specializing in executing projects for

Governments and NGOs. He also has experience in project

and event management, while at Federation of UNESCO

Vietnam.


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Trinh Tuan AnhProject Manager & Coordinator — Hanoi

Tuan Anh brings to Alpine project management and

communication skills. Before joining Alpine, Tuan Anh has

worked at FPTS and Carrier Vietnam. He gained project

management experience from organizing the GPAC (Global

Partnership for Asian Colleges) 2010 Conference in

Vietnam. Tuan Anh received a bachelor in Business

Administration from Vietnam National University, followed by

a year in Soka University of Japan where he was trained in

Brand Management, International Business and Multi-

cultural Communications.

Prepare to climb

introduction of alpine creative

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