introduction khalid

8/6/2019 Introduction Khalid

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Introduction

The history of General Electric Company is a significant part of the history of technology in the United States. The

company has also evolved into a conglomerate, with an increasing shift from technology to services, and with 11

main operating units:

GE Advanced Materials, a specialist in high-performance engineered thermoplastics, silicon-based products, andfused quartz and ceramics used in a wide variety of industries

GE Consumer & Industrial, which is one of the world's leading appliance manufacturers, stands as a preeminent

global maker of lighting products for consumer, commercial, and industrial customers, and also provides integrated

industrial equipment, systems, and services

GE Energy, one of the largest technology suppliers to the energy industry

GE Equipment Services, which offers leases, loans, and other services to medium and large businesses around the

world to help them manage their business equipment

GE Healthcare, a world leader in medical diagnostic and interventional imaging technology and services

GE Infrastructure, which is involved in high-technology protective and productivity solutions in such areas as water

purification, facility safety, plant automation, and automatic environmental controls

GE Transportation, the largest producer of small and large jet engines for commercial and military aircraft in the

world, as well as the number one maker of diesel freight locomotives in North America

NBC Universal (80 percent owned by GE), a global media and entertainment giant with a wide range of assets,

including the NBC and Telemundo television networks, several cable channels, and the Universal Pictures film

studio

GE Commercial Finance, which provides businesses, a leading financial services provider, serving consumers,

retailers, and auto dealer in about three dozen countries.

GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient

care. Our expertise in medical imaging and information technologies, medical diagnostics, patient monitoring

systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies is helping

clinicians around the world re-imagine new ways to predict, diagnose, inform and treat disease, so their patients can

live their lives to the fullest.

GE Healthcare's broad range of products and services enable healthcare providers to better diagnose and treat

cancer, heart disease, neurological diseases, and other conditions earlier. Our vision for the future is to enable a new

"early health" model of care focused on earlier diagnosis, pre-symptomatic disease detection and disease prevention.

Headquartered in the United Kingdom, GE Healthcare is a $17 billion unit of General Electric Company (NYSE:GE). Worldwide, GE Healthcare employs more than 46,000 people committed to serving healthcare professionals

and their patients in more than 100 countries.


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HYPOTHESIS:

Null Hypothesis: The independent variables that are price, quality, availability of service and employee behaviour

doesnt has a significant impact on the customer satisfaction.

AlternateHypothesis: The independent variable has a significant impact on the customer satisfaction.

CORRELATIONHYPOTHESIS:

Price:

H0: Price doesnt have a relation with the customer satisfaction.H1: Price has a relation with the customer satisfaction.

Quality:

H0: Quality doesnt have a relation with the customer satisfaction.H1: Quality has a relation with the customer satisfaction.

Availability of services:

H0: Availability of services doesnt have a relation with the customer satisfaction.H1: Availability of services has a relation with the customer satisfaction.

Employee Behaviour:

H0: Employee Behaviour doesnt have a relation with the customer satisfaction.H1: Employee Behaviour has a relation with the customer satisfaction.

REGRESSIONHYPTHOESIS:

Price:

H0: There exists no significant impact of price on satisfaction.H1: There exists significant impact of price on satisfaction.

Quality:

H0: There exists no significant impact of quality on satisfaction.H1: There exists significant impact of quality on satisfaction.


H0: There exists no significant impact of services on satisfaction.H1: There exists significant impact of services on satisfaction.

Employee Behaviour:

H0: There exists no significant impact of behaviour on satisfaction.H1: There exists significant impact of behaviour on satisfaction.


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ACKNOWLEDGEMENT

I take this opportunity to thank all the people who have helped me in various ways during the research problem.

Firstly, I would like to thank Dr. Resmi Ann Thomas for giving us this project and also for her guidance and help

throughout the research work and also by helping me with the required information.

I would like to thank the respondents who have given the valuable responses to my Questionnaire.

I would like to thank my friends who have helped me in completing the research problem.


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BUISNESSRESEARCHMETHODS

Study on

Customer Satisfaction towards GEHealthcare services

ByKhalid Bin ShafiuddinPGDMIB-016

PostGraduation Diploma Management International Business

Institute ofPublic Enterprise

Hyderabad 500 007


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Questionnaire

Marketing Research problem: To measure the satisfaction level of customers for GE healthcare services.

Dependent variable: Customer Satisfaction

Independent variable:

1. Price2. Quality3. Availability of services4. Behavior of employees


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Name:

Age:

Gender: Male Female

Occupation:

Income per annum:

Questionnaire

Consumer satisfaction:

1. The first preference for health services is always GE Health Care. Strongly Disagree Disagree Neutral Agree Strongly Agree2. GE Health Care can be recommended to friends and relatives. Strongly Disagree Disagree Neutral Agree Strongly Agree3. The service provided by GE Health Care is highly appreciable. Strongly Disagree Disagree Neutral Agree Strongly Agree

Price:

1. The prices for services at GE Health care are reasonable. Strongly Disagree Disagree Neutral Agree Strongly Agree2. GE Health care provides adequate benefits for the cost incurred.


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Strongly Disagree Disagree Neutral Agree Strongly Agree3. The prices of GE Health care services are affordable. Strongly Disagree Disagree Neutral Agree Strongly Agree

Quality:

1. The qualities of services at GE Health care are highly appreciable. Strongly Disagree Disagree Neutral Agree Strongly Agree2. The services of GE Health care meet the quality standard. Strongly Disagree Disagree Neutral

Agree Strongly Agree3. All equipments used at GE Health care are clean and sterile. Strongly Disagree Disagree Neutral Agree Strongly Agree


1. The services of GE Health care are conveniently available. Strongly Disagree Disagree Neutral Agree Strongly Agree


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2. The services of GE Health care are provided in time. Strongly Disagree Disagree Neutral Agree Strongly Agree3. GE Health care provides flexibility to approach the clinic. Strongly Disagree Disagree Neutral Agree Strongly Agree

Employee Behaviour:

1. Employees at GE Health care provide better hospitality. Strongly Disagree Disagree Neutral Agree Strongly Agree2. The attitude of employees in GE Health care towards the customers is good. Strongly Disagree

Disagree Neutral Agree Strongly Agree3. The employees of GE Health care are dedicated to provide better service. Strongly Disagree Disagree Neutral Agree Strongly Agree4. The employees of GE Health care respond to emergency cases immediately. Strongly Disagree Disagree Neutral Agree Strongly Agree


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DECLARATION

I, Khalid Bin Shafiuddin, hereby declare that the project entitled Customer Satisfaction towardsGEHealthcare

services is an authenticated work carried out by me. The project has not formed the basis for the award of

any degree or any other titles.


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Objective of the study

To measure the levels of customer satisfaction of GE Healthcare services and to know the factors affecting thecustomer satisfaction when purchasing the GE Healthcare items and considering the service as well.

RESEARCH ANDMETHODOLOGY

Research Design

The design in which this problem has been employed is the Descriptive design. This design helps us not only togather facts but also helps us with various factors with each other and analysis as well.

Identification of Variables

Customer Satisfaction is the dependent variable in this study.Price, Quality, Availability of services and Employee Behaviour are the independent variables.

Scale andMeasurement

The scale and the measurement that is used in this study is the Likert scale which helps us to measure the variables.

According to likert scale:

1. Strongly Disagree2. Disagree3. Neutral4. Agree5. Strongly Agree

Data Collection process

SamplingMethodology

The sampling which is used in this is the non probability sampling, the questionnaire is sent through internet togroup of email addresses. The Questionnaire was prepared in Google Docs.

Data Set

The source of this data is to study the customer satisfaction of GE Healthcare services

Out of 36 respondents

Male- 20

Female- 16


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CONCLUSION

From the above study analysis, it can drawn that the most of the customers are satisfied with the employee behaviorthat is done in GE Healthcare.

And even in correlation it refers to us that the prices are reasonable due to which more customers are been attractedtowards the GE Healthcare.

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