18-04-23

Challenge the future

DelftUniversity ofTechnology

Science Centre Delft

Science Centre DelftCase description

Roelof van den Berg, Science Education and Communication

2Science Centre Delft – case description

Content

1. Introduction

2. Science Centre Delft

3. Target group

4. Communication problem

3Science Centre Delft – case description

1.Introduction

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Who am I?

• BSc. in Computer Science

• Currently student in:• Science Education and Communication• Media and Knowledge Engineering

• About to start graduation project• cooperative rescue robotics• self localization and mapping

• Finished Science Communication project• Science Centre Delft

Roelof van den Berg

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2.Science Centre Delft

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What is Science Centre Delft?mission

Science Centre Delft, as showcase of Delft University of Technology, wants to contribute to a positive image of

science and technology.

It does so by turning the university inside out; this is done by actively involving visitors in current research issues and letting them experience the

fascination of research.

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What is Science Centre Delft?

• workshops • primary / secondary

education

• individual visits to the centre

• external parties• Birthday• Congresses

Types of visitors

within 3 years

10.000 / year

22.000 / year

8.000 / year

Total40.000 / year

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What is Science Centre Delft?To the individual visitors

• Amazing Technology

• Filmstudio

• Workshops

• Labs

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Amazing Technology

Amaze and discover

I also want this!

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Filmstudio

Man behind the invention

I can do that, I want to

participate!

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Workshops

Current research

I can participate!

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Labs

Getting into and testing in different labs

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3.Target group

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Who are they?

• Individual visits• To the Science Centre, not educational workshops

• Upper primary education

• Lower secondary education

• Geographic focus southern Randstad area• Rotterdam, Delft, The Hague, Leiden

• ¾ of the group has direct influence in choice of museums• or so they say

Children age 9 to 16

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4.Communication problem

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Communication goal

• How to stimulate the primary target group to:• Visit Science Centre Delft

• Gain a lasting positive attitude towards Science Centre Delft

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Communication problems

• Science Centre is new• Therefore unknown

• Target group might not like Science Museums• bad reputation of science, technology, and/or museums

• They can not go on their own• Unwilling parents or friends

Why is it hard to reach the target group?

18-04-23

Challenge the future

DelftUniversity ofTechnology

Science Centre Delft

Science Centre DelftCase description

Roelof van den Berg, Science Education and Communication