Introduction

• codeMantra is headquartered in Plymouth Meeting, PA — a business and technology hub located near Philadelphia — with regional offices in New York, Stamford and Cincinnati. Dedicated production operations and development centers are located in Chennai, India, one of India’s most sought-after IT destinations.

Our People• codeMantra employees are fully focused on helping you realize your business needs. The

breadth and depth of their experience and knowledge will enable you to achieve greater flexibility, efficiency and productivity for your company. They are dedicated to delivering the solutions and services you need to fulfill your strategic mission in today’s fast-changing business world.

Our Mission

• To provide publishers with the solutions and services essential to profitable digital publishing including the highest quality content conversion services, digital asset management (DAM) and distribution (DAD) technologies.

Kindle

Sony

SmartPhones

MobiPocket

iPhone/Adobe Editions

PCs /Adobe

Iliad/MobiPocket

Palm

A Dizzying Array of Devices & Platforms

Coming soon !!The latest and

greatest!!

And What about Aggregators, Distributors, Retailers and POD Providers?

And Even with Established Players Nothing is for Certain

State of the Market 2008

Areas of FocusOrganizational• Cost effective• Quick to implement with ROI• Workflow management combined with DRM solutions• Adaptable and flexible–open architecture, can be customized easily, and is user

friendly. • Ability to store and distribute any type of digital content, i.e., contracts, images,

fonts, reprints, book jackets, XML.• Collaborative review between user groups• Established relationships with all of the major distributors and resellers

Conversion ChallengesConversions of Simple Page Layouts:

Easy to Map and Automate • Graphic Chapter Rule

• Simple Chapter headings

• Drop Cap first line of every chapter

• Page numbering centred at bottom of page.

7

Conversion ChallengesConverting Complex STM Monographs and Journals is not without its challenges

• Running page header, rule with page number

• Running Chapter, paragraph #• Placement and treatment of

complex vector graphics• Typesetting of mathematical

equations• Boxed highlight for key formulae• Conditional Style changes

Conversion ChallengesThen there are Tables!

• Retaining character values and position within cells!

• Alignment of cells

• Alignment of values on a character (decimal point)

• Running Heads and footers

• Tables across spreads

• Tables within Tables

Conversion Challenges...handling images, shapes and

graphics

Raster(TIFF, JPEG, EPS, GIF, etc.)

Vector (SVG, CGM, WMF, DXF)

SMB

8 million U.S. firms

SMB

8 million U.S. firms

NPO

1.8 Orgs

million

NPO

1.8 Orgs

million

SOHO

32.5 million households

SOHO

32.5 million households

Distribution Channels

ePUB

kindle

Areas of FocusStrategic• Enforces content structure, which speeds production • Single source repository which eliminates multiple instances of shared

content—Publishers no longer need to create and sync several instances of the same content for multiple outputs.

• Expand licensing options and product development—Because the content is managed in XML, it is portable, making it easy to send to third parties for syndication. Distribution of digital assets based on DRM within the metadata attributes.

• Lowers production costs—Eliminates the costs associated with page production, manual proofing, editing, and AA charges when repurposing the same content across multiple products.

• Publishers can budget for production based on a fixed price

Traditional Print Workflow Prior to Digital Conversions

Critical output to capture and Save

Given traditional print process, publishers often succumb to separate manual conversion processes

1

2

3

PDF

TextGraphics

x new

TextGraphics

x

TextGraphics

xnew new

Managing changes across multiple processes and multiple source files is never ideal

PDF

Saved Composed File

Saved Composed File

Saved Composed File

Convert traditional publishing content to an XML structure such as pubXML; store and manage a single source of content in Collection Point™

Print

PDF

Compose all formats from Collection Point’s single source

Standardize on formats that allow you to meet all of your distribution needs.Formats such as Universal PDF™ and pubXML.

PRINTPDF

On-line Streaming PDF

Adobe Editions PDF

Areas of FocusTechnical

Do you consider building a CMS to suit your specific needs or partner with a 3rd party like codeMantra?

Below are some things you should consider when making your decision:• Enables easy, direct contributions by a geographically dispersed and technologically diverse

workforce.• Customizes a complex workflow system for content creation, approval, and publishing,

including file check-in/check-out, version control, and rollback (to an earlier version).• Provides an audit trail so that errors can be tracked easily.• Scales to allow hundreds or thousands of people to contribute.• Automates publishing with flexible and powerful templates.• Simplifies scheduling and launching content--and removing or storing content when it expires.

Rights reversion as an example.• Automates conversion of older content formats into various ebook, Web, wireless, and print

formats, including HTML, XML, Acrobat, and WML.• Stores tagged and categorized content in a central repository, and then distributes appropriate

elements of that content to multiple formats.• Handles both structured and unstructured content.• Supports e-commerce functions.

What about the following areas:• Metadata management• Distribution• Scalability• Security - Rights, Permissions, Royalties• Customization• XML transformation• Composition• Authoring• Reporting

What about the future of content:Custom publishing - User-defined content

What do we mean by User-Defined Content? Where you provide the ability for the user to create their own product - pick

and mix or mix and match–Viewing or downloading –Chapters, Pages, Paragraphs or smaller

Users may access this content through a variety of different mediums:–Web–Mobile phones–E-book readers

In Summary

Choose a vendor that does more than store and distribute your content. Choose a vendor that understands your

business, its pain points, and how to recommend solutions that allow you to best manage the life cycle of your content

from creation to transformation to distribution.

Collection PointTM from codeMantra

Wrap-up

Questions and Answers

Contact Information

Merv L. SamuelsDirector of Content Solutions(203) 357-8130cpinfo@codeMantra.com

www.codeMantra.com