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Introduction and top tips for crowdfunding
Kelly Angood UK Tech, Design and Hardware
@kellyangood | [email protected]
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What is crowdfunding?
The collective effort of individuals who network and pool their money, usually via the internet, to support efforts initiated by other people or organisations.
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What crowdfunding isn’t..
Statue of Liberty
Over $250,00 raised in 1885
From 125,000 New Yorkers
It is not begging, it is not a new idea…
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The Problem? GATEKEEPERS
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Mission
To empower people to fund what matters to them.
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Global Open Customer Focused
Why Indiegogo?
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Global Open Customer Focused
Why Indiegogo?
• 200K+ campaigns from 224
countries/territories
• 5 currencies
• 4 languages
• People: Israel, Canada, UK
• Offices: SF, NY, LA
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Global Open Customer Focused
Why Indiegogo?
• 200K+ campaigns from 224
countries/territories
• 5 currencies
• 4 languages
• People: Israel, Canada, UK
• Offices: SF, NY, LA
• Entrepreneurial, creative and cause campaigns
• No application process
• Merit-based: gogofactor
‹#›
Global Open Customer Focused
Why Indiegogo?
• 200K+ campaigns from 224
countries/territories
• 5 currencies
• 4 languages
• People: Israel, Canada, UK
• Offices: SF, NY, LA
• Entrepreneurial, creative and cause campaigns
• No application process
• Merit-based: gogofactor
• Customer Happiness 24-hour
response time
• Educational materials
• Flexible & Fixed funding
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Funds Interest Awareness Community
It’s About the Crowd, Not just the Funding
Aim: Create the world’s largest database of human microbiome.
Funders: 2,579
• Crowdfund the money, crowdsource the samples.
CITIZEN SCIENCE
uBiome
Aim: Create a batch of Kite Patches to be tested in Uganda.
Funders: 11,254
• 3 years in development
• Buy-one-give-one
model
LAUNCH PRODUCT
Kite
Aim: Raise funding to complete MS stem cell trial.
Funders: 960
• Currently ongoing
• Released positive
preliminary results 5m ago
CLINICAL STUDY
Tisch MS Centre
Attainable goal
Compelling pitch
Unique perks
Proactive outreach
Fund success
Early momentum
1. Inner circle
2. Referrals 3. Crowd
Attainable goal
Compelling pitch
Unique perks
Proactive outreach
Pitch video
• Raise almost 4x more
• Why, how, what
• 3 minutes
• Strong call to action - share your personal story
• Gratitude
Pitch text
• Visual
• Infographics and statistics • Budget
• Social proof
Attainable goal
Compelling pitch
Unique perks
Proactive outreach
Passion, pride,
participation.
• Acknowledgements • Digital and tangible products • Experiences
Attainable goal
Compelling pitch
Unique perks
Proactive outreach
Plan ahead
• Host a committee • Email • Influencers
• Press and social media
© Copyright Indiegogo. All rights reserved. Confidential & proprietary.
Thank-you.Kelly Angood UK Tech, Design and Hardware
@kellyangood | [email protected]