introduction 2 e -busin e ss
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Introduction 2 e -BUSIN e SS. e ric L. Pascua Lecturer. Introduction to e -business. Basic Concepts of e -business Understanding B2C e -Commerce. Basic Concepts in e -Business. What is e -commerce?. Electronic-Commerce - PowerPoint PPT PresentationTRANSCRIPT
Introduction 2
e-BUSINeSSeric L. Pascua
Lecturer
Introduction to e-business
• Basic Concepts of e-business• Understanding B2C e-Commerce
Basic Concepts in
e-Business
What is e-commerce?
• Electronic-Commerce• Buying, exchanging and selling goods, services & information via electronic media such as Internet, EDI, ATM’s, e-mail
What is Internet?• International Network• Worldwide interconnection of computers
What is Internet?
•Enables users to access and exchange information in different formats
What is e-Tailing?
•From “Retailing”•The process of developing and managing online storefronts
What is e-Tailing?
• Individual consumers can shop for goods and services online
What is e-Tailing?
What is e-BUSINESS?• “Electronic Business”•Refers to integrating business processes onto and around the Internet
What is e-BUSINESS?• The use of electronic platforms – intranets, extranets, and the internet – to conduct a company’s business
What is e-BUSINESS?• e-business = e-commerce +
customer relationship management
supply chain managementmanufacturing and inventory control
support services
Types ofe-commerce
b2C b2B
c2C b2A
Types of e-commerce:
B2C business to consumers (selling to end-users)
Types of e-commerce:
B2B business to business (selling
to other businesses)
Types of e-commerce:
C2C consumer to consumer
(online exchanges of goods & information bet. final consumers)
Types of e-commerce:
C2BConsumers to Business
(online exchanges in which consumers search out sellers, learn about their offers, and
initiate purchases, sometimes even driving transaction terms)
Example of e-commerce firms:
•www.bizrate.com •www.amazon.com •www.e-toys.com •www.ebay.com
• www.ebuyphils.com - home, fashion & beauty, electronic, sports and
leisure, transport products• www.divisoria.com - movies, lechon,
books, souvenirs, cakes, magazines
• www.filgifts.com - toys, perfumes, phones
• www.padalako.com - flowers, balloon, lechon, etc
• www.bangus-online.com
Example of e-commerce firms:
Is e-Commerce a fad?
•E-commerce is the wave of the future for small business
• (Intl’ Data Corporation)
Is e-Commerce a fad?
•E-commerce will be here to stay for a very, very, very long time
What is the e-commerce opportunity?
e-commerce opportunity
• It is a business opportunity open to anyone
• It is the ideal opportunity for SME’s to compete nationally and internationally
e-commerce opportunity
•Level playing field •Anyone can compete on the net•Everyone is welcome on the net
e-commerce opportunity
•No one has a size advantage on the net•Someone always makes it on the net
e-commerce & Internet Business Statistics
¨ The number of active internet users in the Asia-Pacific Region will account for more than 27 percent of the world's total online population by 2004.
Acc. to eMarketer’s Asia Report (2/26/01)
¨ Asia will lead the world with 66% of all global revenues from wireless ads, m-commerce and wireless content subscription services by 2003
¨ Asia's $5 billion take will top Western Europe ($1.7 billion) and North America ($0.7 billion).
Acc. to Jupiter Media Matrix, 04/10/2001
US Online Retail Revenue Projection
47.863.9
82.9104.4
130.3
2001 2002 2003 2004 2005
Year
$ in
Bill
ions
Source: Jupiter Media Matrix
$130B US online retail revenue by 2005
2004 e-Commerce revenue to rise by 7 times the revenue of 2000
30% of all SME’s in US have their own Web sites
Strong e-commerce trend of US SME’s
What do all these data tell us?
• More Asians are embracing the Internet
• Asia is a lucrative market• More people shop online• E-commerce is growing at a very fast rate
What do all these data tell us?
• E-commerce is the trend of the future
• E-commerce is the way of business for SME’s in the near future
HOW DOES E-COMMERCE WORK?
1 – Buyer logs on the
marketplace
2 – Buyer searches for the product
How does an electronic market work?
3 – Buyer selects product
4 – Buyer orders product
How does an electronic market work?
5 – Purchase order sent
6 – Seller confirms order
How does an electronic market work?
7 – Buyer pays for product
8 – Payment info sent to
bank
How does an electronic market work?
9 – Credit checked
10 – Credit approved
How does an electronic market work?
11 – Product shipped
12 – Product received
How does an electronic market work?
How does an electronic market work?
1. Buyer logs on to the
marketplace
2. Buyer searches for the product
3. Buyer selects product
4. Buyer orders product
5. Purchase order sent to
seller
6. Seller confirms order
7. Buyer pays for the product
8. Payment information sent to bank
9. Credit checked
10. Credit approved
11. Product shipped
12. Product received
Source: Modified, Turban (2000) p.12
MAJOR ACTIVITIES OF E-COMMERCE
Main Activities of B2C e-Commerce:
• PROMOTION–Web promotion includes banners, buttons, pop-up ads, rich-media banners
¨ ORDERING - Placing orders to
the company
Main Activities of B2C e-Commerce:
¨ PRODUCT DELIVERY- Delivery thru Internet or physical delivery
Main Activities of B2C e-Commerce:
¨ AFTER SALES SUPPORT- After sales service
thru e-mails or bulletin boards
Main Activities of B2C e-Commerce:
Thank you very much!
>>Dareto go eC!