introducing web 2 and social web to your business
DESCRIPTION
A guide to making the most of wen 2.0 and soicial internet to extend your business reach.Examining a brief history of the internet from www to social web, and looking at what motivates us to be social and what the limits of our social networks are. Ending with an overview of what social media is available and how business can to put this all together and come up with a social strategy, along with a few tips on being social.TRANSCRIPT
Introducing web 2.0 and Social Media to your business
Attribution ShareAlike 3.0
how wegot here ?
In the beginning…
world wide web
www created bysir tim burns lee
brochures onlineorganizations at the centrestatic pagesmonologue
and then came…
web 2.0
a term coined by tim o’reilly
a technology made popular bypeople like
Flickr’s Caterina Fake
Wikipedia’sJimmy Wales
and crowd sourcers like
user generated contenta concept not a technologycontent at the centredynamic pagesdialogue
all about sharing
today we have…
the social web
services like evan williams’ twitter
shared experiences conversation at the centrereal time interaction
about
…content
user content can be great …
but its better when it has meaningful tags…
joi itopresident of the creative commons organizationhelping simplify understanding who owns content
matt mason, argues that the onlyway to beat pirates is to competewith them.
cory doctorow, makes money bygiving his content away freely…
tara hunt, wrote her book based onan idea from cory’s book and is apioneer of social (pinko) marketing
what motivates us to go social?
abraham maslow, came up with thehiararchy of needs model to explainmotivation…
social networks, helps us fulfill our needs on the top 3 levels.
some popularweb 2.0 services
social networks
sharing opinions
image sharing
video sharing
file sharing
knowledge sharing
link sharing
shared experiences
communications
how twitter changed social
networking
prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is…
dunbar no.
convensional social networks like MarkZuckerberg’s facebook obeyed these rules…
Mainly people you already know
Many contacts will know each other
Geographically close together
Growth is by invite/acceptance
Coverage of a messageposted on facebook.
That was until evan williams came up with twitterand rewrote the rules…
Often people you didn’t know before twitter
Often people you have never physically
Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches
often from several social circlesoften geographically diverse
Often personal nature of tweetingbuilds relations ships very quickly
Coverage of a messageposted on twitter and retweeted
puttingit all together
STEP 1:come up with a strategy
STEP 2:decide which sites and servicesbest match your objectives
plannedstructure
Remember that your visitors may have a more complex network structure already in place…
STEP 3:decide how you will use that socialstructure to communicate with youraudience
comms cycle
Remember that your audience will participate in the their own social conversations over the top of yours …
a couple of last bits of advice on being social
The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license.
Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutions
Tim O’Reilly – Jeff Ooi CC-NC-SACaterina Fake - Robert Scoble Attribution- 2.0 Generic
Jimmy Wales –Chrys - Attribution ShareAlike 3.0 Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic
Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 GenericMatt Mason photo by Jamie James Medina
Cory Doctorow - Szymon Sokół - Attribution ShareAlike 3.0Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0 Abraham Maslow, Inconnu - Attribution ShareAlike 3.0
*Logo’s copyright of their ownersRobin Dunbar – oxford uni - Attribution ShareAlike 3.0
Mark Zuckerberg - Brian Solis 2.0 GenericEvan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic
Kuta Beach People…from flickr/^riza^Dusty touch screen…from flickr/notfrancois
story time for big kids with miss…from flickr/Terwilliger911Colouring Pencils … from flickr/the_amanda
The reward - tiny dog treat … from flickr/thornypup
All other graphics davidcoxon Attribution ShareAlike 3.0
The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.