Introducing the ultimate matchmakerGet to know your data better with

Experian Pandora

Dating and data have more in commonthan you might think.

Whether you're looking for love or youwant to learn how to love your data, it's allabout getting to know the each other and

figuring out how well you can worktogether.

The quest for love

Get to know your data

When you first start dating, you wantto get to know the person and see if

they have the qualities that areimportant to you.

Getting to know your data follows thesame pattern. After you figure outwhat you're working with, you can

determine if it's up to your standards.

Know what you're looking for

Just as in dating, it's important to knowwhat you're looking for when it comes to

your data. You have to know what youwant before you know the right questions

to ask that will help you find it.

Discovering a meaningful relationshipThe same way you may build a profile before you start online dating, data

profiling is one of the steps you have to take before you can discover meaningful relationships among your data.

Data profiling allows you to instantly browse,analyze, and investigate your data to assess its

quality and discover relationships. Thesediscoveries can help you assess data content,

structure, and quantity.

Finding the connection

It's always a great feeling when you start to connect with the person you aredating. It's also great when you start making connections between your

data.

Finding connections between dataelements, such as name and address, canhelp you quickly remove duplicates from

your database.

Taking things to the next levelOnce you've found your match, it's time to start deepening the

relationship—get past the small talk. If you like what you've seen fromyour data so far but you're ready to learn more, it might be time to

consider enrichment.

Data enrichment allows you to enhance andappend data to gain additional insights on

attributes such as financial information, buyerpropensity, demographic data, and much more.

Getting past the honeymoon phaseEvery relationship experiences issues at some point. When things start to getrocky, you have to figure out how to work through your problems. When you

run into issues with your data, the key is knowing how to fix them.

Data profiling and discovery helps youunderstand what problems exist in your data,identify the root cause, and determine what

actions need to be taken to remedy the issues.

Growing and changing togetherTo keep growing together, relationships often require both individualschange and adapt in certain ways. Similarly, organizations often must

transform their data for the various ways they need to use it.

Data transformation is the process ofconsolidating, cleansing, and standardizingdata in order to accelerate data projects and

expedite business results.

Make it last foreverWhen you find a great relationship that makes you happy, you may decide you

want to spend the rest of your life with that person. When you have a greatrelationship with your data, you'll want it to stay that way.

Data monitoring helps you manage the quality ofyour data. Monitor, measure, justify, and prioritize based on business benefits to ensure that your

data is always of high quality.

Ready to start loving your data? Let us introduce you to the ultimate matchmaker:

Experian Pandora

Meet the matchmaker