introducing the hearst women’s travel group€¢ more likely than the readers of national...
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Introducing the Hearst Women’s Travel GroupThe newly established Hearst Women’s Travel Group (Country Living, Good Housekeeping, Wom-an’s Day) combines three iconic Travel brands into a powerhouse partnership. With more than 53
million adults, the group delivers unparalleled reach via in-magazine, online, social, and experiential
brand extensions.
The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent more than $23
billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun
destinations for themselves and their families. They know, love, and trust our brands, and turn to
our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your
target travel audience!
Custom ProgramsWhatever you need to better market your destination, we have the means and ideas.
• Regional Co-Op Opportunities
• Multi-Page Inserts
• Geo-Targeted Digital Packages
• Tablet Inclusion and Enhancements
• Mobile Programs
• Database Access
• National Sweepstakes and Contests
• Event Sponsorship
• Multi-Platform Programs
• AdMeasure Research
• Reader Panel Research
Source: GfK MRI Fall 2011, Adults 18+
2/15/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.24546/25/12
18.5 million+
women readers
took a domestic trip
Source: In-Magazine: GfK MRI Fall 2011, ABC Dec 2011; Online: comScore, Three month average (Mar 2012-May 2012);
Social Media: Combined Facebook and Twitter June 2012; Reader Research: GfK MRI Fall 2011, Women 18+
Reach a Mass Audience of Savvy Women Travelers
IN-MAGAZINE
Combined Rate Base 9,150,000
Combined Audience (Adults, Gross) 53,118,000
Combined Audience (Women, Gross) 47,015,000
Combined Audience (Women, Net) 33,055,000
ONLINE
Combined Unique Visitors 3,769,000
Combined Page Views 38,000,000
SOCIAL MEDIA
Facebook 387,000
Twitter 65,400
Women readers spent 98 million + nights in hotels and motels
Women readers took 47 million + domestic round trips
12.2 million women readers took a domestic trip by car
6/26/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
Target a Mass Audience of Active Travelers
Who is the HWTG traveler?She is 1 out of every 3 women travelers. • That’s 18.5 million unique women.
Combined they took over 47.2 million domestic round trips in the past year. • They spent $23 billion on their travels.
How does she travel?She is very likely (Index 195) to travel with 4+ family members. • HWTG delivers more family travelers than Family Circle and Family Fun combined.
She is very likely (Index 182) to be away 5+ nights. • More likely than the readers of National Geographic Traveler or Conde Nast Traveler.
She is very likely (Index 182) to travel 500+ miles from home (round trip). • Many (more than 20%) travel as far as 1,000+ miles.
She is very likely (Index 184) to take a road trip. • HWTG delivers more road trippers than O, The Oprah Magazine and Martha Stewart Living
combined.
What does she like to do on vacation?Go to the beach (Index 186) • HWTG delivers more beach goers than Martha Stewart Living, Southern Living, Coastal Living
and Midwest Living combined.
Go shopping (Index 193) • HWTG delivers more shoppers than Family Circle and Ladies’ Home Journal combined.
Go backpacking/hiking/fishing (Index 186) • HWTG delivers more outdoor enthusiasts than Redbook, More, and Family Fun combined.
Visit a National Park (Index 190) • HWTG delivers more park goers than National Geographic Traveler, Conde Nast Traveler, and
Sunset combined.
Source: GfK MRI Fall 2011
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.24543/28/12
Source: ABC Dec 2011
WEST & WEST CANADACountry Living 276,257
Good Housekeeping 752,696
Woman’s Day 671,158
COMBINED 1,700,111
CENTRALCountry Living 286,778
Good Housekeeping 696,842
Woman’s Day 628,423
COMBINED 1,612,043
MIDWESTCountry Living 307,666
Good Housekeeping 797,462
Woman’s Day 710,302
COMBINED 1,815,430
TOTAL COMBINED CIRCULATION: 9,970,503
SOUTHEAST CENTRALCountry Living 158,268
Good Housekeeping 364,597
Woman’s Day 348,396
COMBINED 871,261
NORTHEAST Country Living 336,981
Good Housekeeping 946,361
Woman’s Day 923,483
COMBINED 2,206,825
SOUTH ATLANTICCountry Living 239,354
Good Housekeeping 709,508
Woman’s Day 654,045
COMBINED 1,602,907
2012 Regional Circulation
EAST CANADA133,037
INTERNATIONAL, PERSONNEL OVERSEAS, POSSESSIONS, & OTHER28,889
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
3 MAGAZINE BUY
P4C $34,000 $32,240 $36,310 $17,425 $50,755 $32,060
1/2 P4C $17,850 $16,925 $19,060 $9,150 $26,645 $16,830
1/3rd $12,465 $11,820 $13,315 $6,390 $18,610 $11,755
1/6th $6,515 $6,180 $6,960 $3,340 $9,730 $6,145
COUNTRY LIVING
P4C $6,905 $7,170 $7,690 $3,955 $9,690 $5,985
1/2 P4C $3,625 $3,765 $4,040 $2,075 $5,085 $3,140
1/3rd $2,530 $2,630 $2,820 $1,450 $3,550 $2,195
1/6th $1,325 $1,375 $1,475 $760 $1,855 $1,145
GOOD HOUSEKEEPING
P4C $18,815 $17,420 $19,935 $9,125 $27,210 $17,740
1/2 P4C $9,880 $9,145 $10,465 $4,790 $14,285 $9,310
1/3rd $6,900 $6,390 $7,310 $3,345 $9,975 $6,505
1/6th $3,605 $3,340 $3,820 $1,750 $5,215 $3,400
WOMAN’S DAY
P4C $16,780 $15,710 $17,760 $8,710 $26,550 $16,350
1/2 P4C $8,810 $8,250 $9,325 $4,575 $13,940 $8,585
1/3rd $6,150 $5,760 $6,510 $3,195 $9,735 $5,995
1/6th $3,215 $3,010 $3,405 $1,670 $5,090 $3,135
3/30/12
2012 Regional Gross Rates
WEST &WEST CANADA
MIDWEST SOUTHEASTCENTRAL
NORTHEAST SOUTHATLANTIC
CENTRAL
The following issues feature travel sections: • October 2012
• November 2012
• March 2013
• April 2013
• May 2013
Regional fractional ads are only permitted in travel sections, the following rates apply:
ISSUE CLOSING ON-SALE DATES
2012
July 04/09/12 06/26/12 06/12/12 06/12/12
August 05/08/12 N/A** 07/10/12 07/10/12
September 06/07/12 08/07/12 08/14/12 08/14/12
October 07/09/12 09/11/12 09/11/12 09/11/12
November 08/08/12 10/16/12 10/16/12 10/16/12
December 09/10/12 11/20/12 11/13/12 11/13/12
2013*
January 10/10/12 N/A** 12/13/12 12/20/12
February 11/05/12 01/03/13 01/10/13 01/10/13
March 12/03/12 02/14/13 02/14/13 02/07/13
April 01/09/13 03/13/13 03/13/13 03/06/13
May 02/08/13 04/17/13 04/10/13 04/10/13
June 03/08/13 05/22/13 05/15/13 05/08/13
* 2013 Closing and On-Sale dates are preliminary.
** Country Living runs double issues of December/January and July/August.
6/15/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
2012/2013* Closing and On-Sale Dates
Themed Travel SectionHWTG is pleased to present the following themed travel sections, which will run in each of the
three magazines. Each section will feature advertorial content within the pages, giving it an
editorial-like feel. In these travel sections, any fractional ad can run in any region.
Fall Getaways – October 20122012 Close: July 9, 2012Capturing all that fall has to offer, this section will celebrate the changing of the leaves, apple
picking, festivals, and so much more.
In Good Taste – November 20122012 Close: August 8, 2012This section has something for everyone who loves food, from the culinary enthusiast to the
family looking for the nation’s best burger.
Family Travel – March 20132012 Close: December 3, 2012In Family Travel, readers will find great ideas for family-friendly vacations, guaranteeing a good
time for all.
Weekend Escapes – April 20132012 Close: January 9, 2013Targeting readers who are looking to get away, this section will provide suggestions for no-
hassle trips that will allow them to escape the day-to-day and relax.
Summer Fun – May 20132012 Close: February 8, 2013Time for some fun in the sun! This section will excite readers as they start planning their sum-
mer vacations, providing lots of great ideas for enjoying the warm weather.
6/26/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
Reader Service Program: Great Getaways GuideCountry Living, Good Housekeeping, and Woman’s Day have come
together to create Great Getaways Guide, a reader service program
that will run across all three brands. Designed to engage our over 53 million
readers, participation in Great Getaways Guide will build awareness and
generate qualified leads for advertisers.
READER SERVICE PROGRAM DETAILS*
In-Magazine:The Great Getaways Guide national reader service page will run in all
three magazines.
Schedule:
2012: October, November
2013: March, April, May
BRC: A BRC will run adjacent to the Great Getaways Guide page in all three magazines within the October and
November 2012 issues.
Online: All three in-magazine reader service pages will drive traffic to GreatGetawaysGuide.com,** where readers
can learn more about the travel advertisers, request information, and enter sweepstakes.
ADDED VALUE OPPORTUNITIES
The Great Getaways Guide reader service program provides a variety of opportunities for participating travel
advertisers, they will receive listings within the magazine in which they are running. Paging commitments apply.
Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more
information.
Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing
awareness and driving more leads.
Sweepstakes Sponsorship: An advertiser’s sweepstakes is promoted with a large promotional call out in-magazine
and online, garnering significant leads for the advertising sponsor.
BRC: Advertisers in the October or November 2012 issues will be included in the BRC.
Co-Op Partnerships: Advertiser’s participating co-op partners will receive one Standard Listing. Also, if running in
the October or November 2012 issues, co-op partners will also be included in the BRC.
*Program details are in development and are subject to change.
** GreatGetawaysGuide.com will launch in Fall 2012
Source: GfK MRI Fall 2011 Adults 18+
6/26/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
advertisement
30. North Carolina’s Crystal Coast31. The Outer Banks of N.C
NORTH DAKOTA32. Request information for all
North Dakota destinations33. Jamestown34. �North Dakota
OHIO35. Ohio
SOUTH CAROLINA36. South Carolina
TENNESSE37. Request information for all
Tennesse destinations38. Chattanooga Area CVB39. Chickasaw Chalet40. Elvis Presley’s Graceland41. Fireside Chalets42. Knoxville43. Nashville Music City44. Sevierville45. Tennessee Dept. of Tourism
Development46. Tennessee Overhill Heritage
Association47. Tennessee’s Backroads Heritage
TEXAS48. Texas Bound/Texas Tourism
TRAVEL EXPERIENCES49. Go RVing
KENTUCKY4. �Request information for all
Kentucky destinations5. Ashland6. Bardstown7. Bowling Green8. Caves Lakes and Corvettes9. Elizabethtown10. Georgetown/Scott County11. Harrodsburg/Mercer County
Hopkinsville12. Kentucky Department of Travel13. Kentucky Visitor’s Guide14. Kentucky’s Derby Region15. Kentucky’s US 23 Country
Music Highway16. Kentucky’s Western Waterlands17. Mt.Sterling-Montgomery County
Tourist Commission18. Northern Kentucky River Region19. Paintsville Recreation & Tourist
Commission20. Pikeville21. Prestonsburg22. Radcliff/Fort Knox23. Shepherdsville-Bullitt Co.24. South Eastern Kentucky Highlands25. Winchester
NORTH CAROLINA26. Request information for all
North Carolina destinations27. Charlotte28. Currituck Outer Banks29. North Carolina
FEATURED DESTINATIONS
3. Texas Bound/Texas Tourism Visit Texas for family-friendly amusements to keep the kids— and you—highly entertained!
Enter for your chance to win a vacation package fromNorth Dakota today.Win a four (4) night stay in central North Dakota with dining and entertainment. Experience the scenic beauty of fall and the unique Autumn JunkFest. No purchase necessary to enter or win. The North Dakota Sweepstakes. Sponsored by Hearst Communications, Inc. Beginning March 7, 2011 at 12:01 AM (ET) through May 23, 2011 at 11:59 PM (ET). Must be a legal resident of the 50 United States, District of Columbia, Puerto Rico, or Canada who has reached the age of majority in his or her state, territory, or province of residence at time of entry. Void in the Province of Quebec and where prohibited by law. Sweepstakes subject to complete official rules available at www.cltravellink.com.
2. The Ohio Tourism Division Extend your stay in Ohio with the perfect balance of fun, recreation, affordability, and more.
1. Go RVing Discover RVing—a wonderfully fun, surprisingly affordable way to travel. Visit us online.
Visit greatgetawaysguide.com to easily request travel information, get trip ideas, and more! When requesting information from an individual destination, you may also receive information from the department of tourism for the state.
greatgetawaysguidegreatgetawaysguide.com
To start planning your next vacation, request FREE INFORMATION from the travel destinations below in one of these ways:COMPLETE accompanying Business Reply Card l CALL 1-877-232-8236 l VISIT greatgetawaysguide.com
FAX to 1-800-571-7730 (circle destinations of interest; include cover sheet with name and mailing address)
For illustrative purposes only
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
Access a Mass Audience of Online Enthusiasts
The Hearst Women Travel Group reaches nearly 3.8 million unique visitors monthly, delivering a
mass online audience of women who are actively engaged with the websites. CountryLiving.com,
GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and
each covers travel in an editorial voice that is unique to its individual brand and audience. A digital
campaign with Hearst Women’s Travel Group represents an opportunity to align with these valued
online environments.
OnlineCombined Unique Visitors 3,769,000
Combined Page Views 38,000,000
Social MediaFacebook 387,000
Twitter 65,400
Online OpportunitiesThe Hearst Women’s Travel Group offers a wide array of digital packages.
• Geo-Targeted Digital Buys
• Travel Content Targeting
• Social Media
• Custom Advertorial Content
• National Sweepstakes and Contests
• Videos
Source: Online: comScore, Three month average (Mar 2012-May 2012); Social Media: Combined Facebook and Twitter June 2012
6/26/12
SIZE
One-sixth vertical 2 ¼” x 4 ¾” 2 1/8” x 4 ¼” 2 1/8” x 4 ¾”
One-third vertical 2 3/8” x 10 3/8” 2 1/8” x 8 5/8” 2 1/8” x 10”
One-third square 5 1/8” x 4 3/4” 4 3/8” x 4 ¼” 4 ½” x 4 ½”
One-half horizontal 8 ½” x 4 ¾” 6 5/8” x 4 ¼” 7 1/8” x 4 5/8”
Full-page bleed 9 ¼” x 11 1/8” 8 ½” x 11 1/8” 8 1/8” x 10 ¾”
Full-page non-bleed 8 ½” x 10 3/8” 7 ¾” x 10 3/8” 7 1/8” x 10
Full-page trim 9” x 10 7/8” 8 ¼” x 10 7/8” 7 7/8” x 10 ½”
For printing specification, please visit http://ads.hearst.comUpload all materials to: http://ads.hearst.comAcceptable file format: PDF/x-1a, 1 SWP proof
2/15/12For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
For production questions, please reach out to the following contacts:
COUNTRY LIVING
Frank Linzan
212.649.3206
GOOD HOUSEKEEPING
Deidra Robinson
212.649.3630
WOMAN’S DAY
Katharine Benson
212.649.3716
2012 Production Specs