introducing the global partnership. page why free being me? how body confidence and self esteem fit...
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Introducing the Global Partnership
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Why Free Being Me? How body confidence and self esteem fit into WAGGGS mission and vision
The Global Partnership
What being part of Free Being Me means for our Member Organization
Dove Self-Esteem Project
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Content
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Play WAGGGS Free Being Me Videohttps://www.youtube.com/watch?v=Q_wjYltJGLw
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01 Why Free Being Me?
How body confidence and self esteem fit into WAGGGS’ mission and vision
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The reality for girls
Reality for girls
What girls tell us
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Self-esteem
We build self-esteem, yes!
But – we must tackle body confidence
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WAGGGS Vision and Mission
WAGGGS Vision
All girls and young women are valued and take action to change the world
WAGGGS Mission
To enable girls and young women to develop their fullest potential as responsible citizens of the world
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02 The Global Partnership
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Creating a Global Partnership
WAGGGS and the Dove Self Esteem Project have agreed that together, we will reach 3.5 million girls and boys in a three year period with body confidence and self-esteem education
Partnership VisionA world free from appearance-related anxiety for girls
Partnership MissionTo empower girls to reach their full potential by strengthening their body confidence and self-esteem
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03 What being part of Free Being Me means for our Member Organization
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Free Being Me for everyone
High quality Activity Packs
Detailed Leader Guide
New badge
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Free Being Me for everyone
E-learningAdvocacy plan for 2015Dedicated WAGGGS staff teamIncrease membership; Raise
Profile; Develop Peer Education
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04 Dove Self-Esteem Project
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Play Dove Video: Inner Critichttps://www.youtube.com/watch?v=axxAcPsUqQg
page (The Real Truth About Beauty. Dove Global Quantitative Study 2004)
9 out of 10 girls want to change at least one aspect of their physical appearance
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This pressure is felt by girls all around the world
67%
64%
89%59%
66%
79%
65%
68%
76%
67%
70%
82%
65%82%
% girls that feel pressure to be beautifulReferences
1.Optimally Landing Dove Social Mission in Key Global Markets, Edelman Berland, April 2013
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6 out of 10 girls avoid participating in activities because of poor body confidence
(The Real Truth About Beauty; Revisited. Dove Global Quantitative Study 2010)
Play Change one Thing video
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They are not just avoiding social activities
(The Real Truth About Beauty; Revisited . Dove Global Quantitative Study 2010)
•15% going to school •13% giving an opinion •12% the doctor
Go to work
Go on a job interview
Go to the doctor
Give an opinion
Go shopping for clothes
Go to school
Do a physical activity or sport, like exercising or biking
Go on a date
Go to a social event, party or club
Try out for a team or club
Go to the beach, pool, sauna or spa
3%
5%
12%
13%
15%
15%
17%
18%
19%
19%
23%Go to the beach, pool, sauna or spa
Try out for a team or a club
Go to a social event, club or party
Go on a date
Do a physical activity or sport, like exercising or biking
Go to school
Go shopping for clothes
Give an opinion
Go to the doctor
Go to a job interview
Go to work
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In joining together,
we have a real chance to change the outlook of a generation!
Any questions?
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Thank you!