introducing the 2012 amd e-series apu
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Introducing the 2012 AMD E-Series APUTRANSCRIPT
INTRODUCING THE 2012 AMD E-SERIES APU
Christopher SutphenAMD Product Marketing Manager, Ultra Low Power
2| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Computers are Becoming the Center of Today’s Entertainment Lifestyle
50% regularly view and
manage personal photos
50%
55% view online videos
regularly
55%
35% regularly play computer games on
the computer
35%
46% watch TV online more than 5 hours a
week
46%
91% visit social networking sites (e.g., Facebook)
regularly in metro India
91%
83% play games regularly in metro
China
83%
33% regularly watch TV programs online
in metro China
60%
Up to 60% download music regularly
in metro India
60%
86% go online at least once a day in urban
Argentina
86%
48% use comparison shopping sites in
urban Brazil
48%
61% send or receive photos
via email in urban Mexico
61%
33% use Skype regularly in urban Brazil
33%
81% use a smartphone
daily
81%
41% regularly send and receive photos via email
41%
82% check news/sport/weather
online regularly
82%
88% own at least one desktop computer in
U.S.
88%
Europe APACNorth America Latin America
99% use email regularly worldwide
99%
Source: Forrester Research, Inc., CONSUMER TECHNOGRAPHICS® – Q3 2011 Online Benchmark
Connecting via Email, IM, Skype,
social networking
Sharing and editing videos and pictures
Watching TV, movies, videos and webisodes
Playing games on the computer and online
3| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Consumers are Looking for Great Value
Over 30% of 2012 unit volume is forecasted in price bands below <$499 MSRPSource: AMD Market Intelligence
March 2011 Green Book
2010 2011 2012 2013 2014 2015 20160
100
200
300
400 $800+
$700-$799
$600-$699
$500-$599
$400-$499
$300-$399
<$299
No
teb
oo
k TA
M (
Un
its in
Mill
ion
s)Address a Growing Market
The segments forecasted to grow the most over the next four years are in the sub $599 price bands
30+% of units
62% CAGR
29% CAGR
30% CAGR
4| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Over 30 million units shipped to-date
Over 160 designs based on “Brazos” APUs
AMD’s “Brazos” Strategy Continues to Win!
5| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
2012 AMD E-Series APU Design Goals
Best-in-class Battery Life
Leading-edge Features
Rich Everyday Computing Performance
The Evolution of the AMD E-Series APU
BALANCED COMPUTING FOR EVERYDAY NEEDS.
6| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Performance Improvements
CPU and GPU frequency increase
Multimedia improvements with more post processing filters
Windows® 8 Optimized
HTML 5 acceleration & Metro UI support
Updated Controller Hub enables lower platform costs
Two integrated USB 3.0 ports and an integrated SD card reader
Reducing Bandwidth Bottlenecks
Up to 6 Gb/s SATA data rates
Even Longer Battery Life and Power Efficiency
Up to 11 hours of battery life with lower idle power*;
Up to 36% advantage over the competition
New Features Supported* AMD Steady Video† and AMD Quick Stream† Technologies
* See footnotes.† Available on the E2-1800 model only
What’s New
7| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Key Product Updates
BETTER STREAMING
• Exclusive AMD Quick Stream Technology
† enables virtually
uninterrupted video streaming by prioritizing media-related applications to get the best bandwidth
• Out-of-the-box experience delivers superior web entertainment experience
BETTER VIDEO
• Exclusive AMD Steady Video Technology† delivers one-click image stabilization
• Helps remove video shake in real time
• Supported by all major browsers and medial players with a simple and automatic pop-up indicator
BETTER FEATURES
• Watch on the big screen with HDMI output to larger displays (even 3D!)
• Native SuperSpeed USB 3.0 for faster than ever file transfers.
• USB 3.0 is capable of transfer speeds of up to 5Gbps, that's a little over 10x faster than USB 2.0
* See footnotes† Available on the E2-1800 model only
8| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
AMD E2-1800
Pentium B940
AMD E1-1200
Celeron B8000
1
2
3
4
5
4.1
2.9
3.8
2.0
Hours of Flash Gaming
AMD E2-1800
AMD E-450
Pentium B940
AMD E1-1200
AMD E-300
Celeron B800
0
2
4
6
8
10
12 11.2
10.7
6.9
11.2 10.7
8.3
Hours Windows Idle
Exceptional mobility with up to 11+ hours* of battery life
Up to 90 minutes more Flash gaming time over the competition*
Best-in-class Battery Life from AMD AllDay™ Power
* See footnotes
9| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Developer Adoption: A Growing Ecosystem of Accelerated Apps
Adobe Photoshop Elements
Adobe Premiere Elements
ArcSoft MediaConverter
ArcSoft TotalMedia Theatre
Battlefield Bad Company 2
Battlefield Play4Free
Corel Digital Studio
Corel WinDVD CyberLink MediaEspresso
CyberLink MediaShow
CyberLink PowerDirector
CyberLink PowerDVD
Dragon Age 2 Dungeons & Dragons Online
Microsoft Internet Explorer
Microsoft PowerPoint
Microsoft Windows Live
Essentials
MotionDSP vReveal
Muvizu Need for Speed World
Roxio CinePlayer
Roxio Creator Shift 2 Unleashed
Test Drive Unlimited 2
The Lord of the Rings
Online
Viewdle Uploader
Adobe FlashPlayer
Adobe Photoshop Elements
Adobe Premiere Elements
ArcSoft MediaConverter
ArcSoft Panorama Maker
ArcSoft ShowBiz
ArcSoft TotalMedia Theatre
Battlefield Bad Company 2
Battlefield Play4Free
BlueStacks
Corel AfterShot
Corel Digital Studio
Corel VideoStudio Pro
Corel WinDVD CyberLink MediaEspresso
CyberLink MediaShow
CyberLink PowerDirector
CyberLink PowerDVD
Deus Ex: Human Revolution
DiRT 3
Dragon Age 2 Dungeons & Dragons Online
Fingertapps Magix Movie Edit Pro
Microsoft Internet Explorer
Google Chrome
Microsoft PowerPoint
Microsoft Windows Live
Essentials
MotionDSP vReveal
Muvizu
Need for Speed World
Roxio CinePlayer
Roxio Creator Shift 2 Unleashed
Sony Vegas Movie Studio
Sony Vegas Pro
Test Drive Unlimited 2
The Lord of the Rings Online
Total War: Shogun 2
Viewdle Uploader
ViVu VuRoom Microsoft Silverlight 5
Mozilla Firefox ArcSoft WebCam Companion 5
DivX Accelerated Player
Earthsim 2.0 Moovida Universe
VLC Player ArcSoft Link+ CyberLink YouCam
x264 ArcSoft MediaConverter 8
Corel VideoStudio
Pro X5
Muvizu Animator
Battlefield 3 Handbrake GIMP Nuvixa WinZip 16.5
2011 2012
Adobe Photoshop CS6
10| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
AMD
2012 AMD Essential Platform Positioning
“Bra
zos
2.0
”“B
razo
s”
AMD C-60 Accelerated Processorwith AMD Radeon™ HD 6290 Graphics
AMD Z-01 Accelerated Processorwith AMD Radeon™ HD 6250 Graphics
AMD E2-1800 Accelerated Processor with AMD Radeon™ HD 7340 Graphics
AMD E1-1200 Accelerated Processor with AMD Radeon™ HD 7310 Graphics
Pentium
Celeron
Atom
Atom Z-Series
Intel
* Note: This chart illustrates competitive product placement and is not necessarily an indication of relative performance.
11| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Feature-rich update to AMDs most successful notebook platform to-date
Leading battery life with a 35% advantage over the competition*
Category-leading entertainment and media experience
Ideal platform for entry-level notebooks, all-in-ones and smaller form factor desktops
2012 AMD E-Series APUS: Balanced Computing for Everyday Needs
* See footnotes
12 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
12| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
BACKUP
13| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
We are Becoming Increasingly Visual
Today
Sources: YouTube online fact sheet, retrieved April 20011 http://www.youtube.com/t/press_statisticsCEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; eMarketer, 2007, iSuppli Corp http://www.eetasia.com/login.do?fromWhere=/ART_8800568901_499495_NT_c0b15980.HTM
Futuresource Consulting research http://www.futuresource-consulting.comCisco Visual Networking Index: Forecast and Methodology, 2009-2014http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.htmlTDG – Broadband-Enabled TV: Rise of the OTT Provider
Tomorrow
35 hours of video are uploaded to YouTube every minute
520million minutesof internet-based video calls per day
Over
1.2 million videos being viewed right now
50million+ digital media files added to personal libraries every day
3.28 Digital media revenue will rise 270%
billion by 2013Over
48%
Growth of video calls will average through 2014; and faster still through 2019
46%
By 2014, 3D and HD Internet videoof consumer Internet video traffic.
will grow to
6X
Delivery of internet video to the TV will grow nearly by 2014
14| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Accelerating the Scenarios that Consumers Care About
Office Productivity
Personal Finances
Online Video
Online Games
Installed Games
Calendar
GPS
0 10 20 30 40 50 60 70 80 90 100
Usage by Application Type (% of Respondents)Source: IDC's 2011 Consumer PC Survey, Part 2: Worldwide Results,
Doc#230580
Several times per day
Daily
Several times per week
Weekly
Several times a month
Monthly
Less often than monthly
- Benefit from App Acceleration
Reproduced with permission from IDC dated 12/23/2011Stephanie Geary, [email protected]
15| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
SIMD
Engine
Arrayx86 CoresM
emory
Controller
FCH
“Hudson”
Universal
Video
Decoder
Platform Interfaces
2 DDR3 DIMMS
UNIFIED MEDIA INTERFACE
SATALPCSPI
PCie4X1
HD AUDIOCIR
USB2 /USB3
SD Controller
PCie 1 x4
VGA
2012 AMD E-Series APU Technical Details & Block Diagram
“Zacate” APUs Dual Core CPU
– 40nm “Bobcat” core – 1 MB L2, 64-bit FPU– 18W TDP – Complete ISA support– SSE1-3 and virtualization
Graphics Core– 80 Radeon™ Cores – New AMD Radeon™ HD 7000 Series GPU– DirectX® 11 capable – OpenCL™ 1.1 enabled
Improved graphics boost AMD VISION Engine 3rd generation Unified Video Decoder DDR3 1066-1333, 2 DIMMs FT1 BGA package (same as current Brazos)
Display and I/O Two dedicated digital display interfaces
– Configurable as HDMI, DVI, and/or Display Port– Also supports single link LVDS for internal panels
VGA 8 PCIe Gen 2 “Hudson-3L” FCH
– USB 3.0 Support (2 ports) / USB 2.0 (8 ports)
16| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
2012 AMD E-Series APU for Essential Notebook and Desktop Models
2012 AMD E-Series APU for Essential Notebooks and Desktops
APU ModelAMD Radeon™
BrandTDP
CPU Cores
CPU Clock (Max/Base)
AMD Radeon™ Cores
GPU Clock (Max/Base)
L2 Cache Max DDR3
E2-1800 HD 7340 18W 2 1.7GHz 80680MHz/ 523MHz
1MBDDR3-1333
DDR3L1066 DDR3U-1066
E1-1200 HD 7310 18W 2 1.4GHz 80 500MHz 1MBDDR3-1066
DDR3L-1066 DDR3U-1066
17| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
“Brazos” to “Brazos 2.0” Platform Evolution
Feature “Brazos” “Brazos 2.0” Benefit
AMD Radeon™ Discrete-Class Graphics
AMD Radeon™ HD 6000 Series GPU
AMD Radeon™ HD 7000 Series GPU
Performance improvements
CPU Frequency 1.3 GHz / 1.65 GHz 1.4 GHz / 1.7 GHz Performance improvements
Graphics Boost 600MHz/508MHz 680MHz/523MHz Dynamically adjust to user’s needs
USB 3.0 N Y Native USB 3.0 for faster data transfer
SD card reader N Y Native support for SD card for faster data transfer
SATA 6Gb/s N Y Fast interconnect for better overall performance
FCH Idle Power ~ 920mw ~ 750mw Optimized Idle power for even better energy efficiency and battery life
AMD Steady Video Technology†
N Y Helps correct shaky videos and now available with a IE 9 plug-in for one click control
AMD Quick Stream
Technology†N Y Provides automatic bandwidth control during
streaming video for smoother playback
* See footnotes† Available on the E2-1800 model only
18| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
FCH Feature Plan
Notebook Desktop
2011 Branding A50M A68M A45 A68
Target Platform “Brazos” “Brazos 2.0” “Brazos” “Brazos 2.0”
PCI Express Support (CF) Y 1x4 Y 1x4
Clock Gen N Y N Y
SATA 6 x 6Gb/s 2 x 6Gb/s 6 x 3Gb/s 3 x 6Gb/s
HD Audio Up to 4-codecs Up to 4-codecs Up to 4-codecs Up to 4-codecs
PCIe GPPs 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2
Unified Media Interface (UMI) x4 Gen 1 x4 Gen 2 x4 Gen 2 x4 Gen 2
USB 3.0 + 2.0 + 1.1 Ports 0 + 14 + 2 2 + 8 + 0 0 + 14 + 2 2 + 8 +0
APU Fan Control Y Y Y Y
SD Controller N Y N Y
33MHz PCI N N Up to 4 slots Up to 3 slots
19| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
2012 AMD E-Series APU Features & Usage
Usage
Everyday performance and productivity for the
things you do most:
1. Browse the Internet in Brilliant HD
2. Email, chat and social networking
3. Enjoy photos, music, DVDs
4. Watch smooth streaming HD videos with AMD
Steady Video† and AMD Quick Stream
Technologies†
AMD Radeon™ HD 7000 Series graphics Y Y
AMD Steady Video Technology†
Y
AMD Quick Stream Technology†
Y
CPU Cores 2 2 2
Radeon™ Cores 80 80 80
Max Frequency 1.3GHz 1.4GHz 1.7GHz
Cache Size 1MB L2 1MB L2 1MB L2
Up
sell
F
eatu
res
Per
form
ance
F
eatu
res
Bas
e F
eatu
res
PERFORMANCE
CONSUMPTION
CREATION
USB3.0 Y Y Y Y Y Y Y
AMD Radeon™ Graphics Y Y Y Y Y Y Y
AMD Perfect Picture HD* Y Y Y Y Y Y Y
AMD Video Accelerator Y Y Y Y Y Y Y
AMD App Acceleration* Y Y Y Y Y Y Y
AMD Internet Acceleration Y Y Y Y Y Y Y
AMD AllDay™ Power Y Y Y Y Y Y Y
* See footnotes† Available on the E2-1800 model only
20| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
The 2012 AMD E-series APU At a Glance
75 sq. mm
18W TDP
Dual “Bobcat” CPU cores
AMD Radeon™ 7000 Series graphics
80 AMD Radeon™ cores
21| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
FootnotesSlide 6,11: Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a calculated battery life for the AMD E2-1800 in a Windows® idle state to reach 670 minutes. BR-I26 Testing performed by AMD Performance Labs using the “Renmore” Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. The Intel system, a Lenovo G470 with the Intel Celeron B800 processor, 2 x 2G DDR3 1333 MHz memory, Seagate 500 GB HDD and Microsoft Windows 7 Ultimate 64-bit reached 496 minutes in Windows® idle. BRNB-C32
Slide 6,7,17,19: Available on E2-1800 model only, AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.
Slide 6.7.17.19: Available on E2-1800 model only, AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream and will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD reference design “Torpedo” with an AMD A8-3510M APU, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1. The Intel test configuration was an HP DV6T-6000 with an Intel Core i5-2520M, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1.
Slide 8: Testing performed by AMD Performance Labs as of 3/12/2012 using the “Renmore” Reference Design with an AMD E2-1800 APU, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate. All battery life calculations are based on using a 62 Whr battery pack at 98% utilization. Calculations based on system power testing show battery life for the AMD E2-1800 during the Microsoft® Internet Explorer 9 FishBowl demo test with 10 fish to reach 243 minutes and the Adobe® Flash Game Benchmark 08 to reach 245 minutes. The Intel system, a Sony Vaio with the Intel Pentium B800 processor, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate reached 134 minutes on the FishBowl test with 10 fish and 176 minutes on the Adobe® Flash Game Benchmark 08 test. BRNB-C26
Slide 11: USB 3.0 is capable of transfer speeds of up to 5 gigabits per second versus USB 2.0 which goes up to 480 megabits per second http://www.usb.org/developers/ssusb.
Slide 19: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. CP-06
Slide 19 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or DirectCompute (including AMD’s Universal Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.
22| “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Disclaimer
The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.
The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.
AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that appear in this information.
AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even if AMD is expressly advised of the possibility of such damages.
Trademark Attribution
AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or other jurisdictions. OpenCL™ and the OpenCL™ logo are trademarks of Apple, Inc. and used by permission of Khronos. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners.
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