Speech Introducing : Grabbing AudienceSpeech Introducing : Grabbing Audience

tell a quick story relating to the topic in some way. ask audience a rhetorical question as an attention-getting

device. This helps to get audience to think of the topic without requiring an answer.

show shocking statistics. A bit joke in good taste relating to the topic is a great way to

help the audience stay along.

5 Goals in Speech:5 Goals in Speech:

The Speech to Stimulate (to reinforce and intensify feelings that are already resident in the listeners)

The Speech to Inform (to make audiences know the information or issues)

The Speech to Persuade (expresses a view point and works to prove it)

The Speech to Activate (wants people to do something)The Speech to Entertain (humorous not joke telling)

Speech to StimulateSpeech to StimulateI have nothing to offer but blood, toil, tears and sweat…

You ask, what is our policy. I say it is to wage war by land, sea, and air. War with all our might and with all the strength God has given us, and to wage war against a monstrous tyranny never surpassed in the dark and lamentable catalogue of human crime.

You ask, what is our aim. I can answer in one word. It is victory. Victory at all costs, victory in spite of all terrors, victory…

(Winston Churchill’s first speech to parliament upon appointment as prime minister, May 13, 1940. 1)

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

I have a dream that one day even the state of Mississippi, a desert state sweltering with the heat of injustice and oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today.

(Dr. Martin Luther King, Jr., from his speech at the civil rights march on Washington, D.C., August 28, 1963.2)

Speech to InformSpeech to Inform

I decided to entitle my talk today "The Five Major Risks of Academic High Achievement." An alternative and slightly broader title might be: "Five Ways in Which Thinking Is Dangerous."

Way number one, it seems to me, is that thinking analysis, the habit of probing deeply into things, can lead to depression…

A second risk of academic high achievement is that there are those who will actually hold it against you…

(Steven Joel Trachtenberg, president, University of Hartford, in a speech to Newington High School Scholars, June 3, 1986. 3)

My intent today is, first, to provide an overview of the global economy, with particular attention to the third world. And then to focus on four economic issues that deserve priority attention in 1984. . . .

These issues are: improving economic policy and performance in the industrial countries; liberalizing trade; reviving international capital flows; and improving economic policy in the developing countries.

(A. W. Clausen, president, World Bank, in a speech to the European Management Forum, January 26, 1984.4)

Speech to PersuadeSpeech to Persuade

I speak to you because small children need big friends. Young children need older advocates who will plead in favor of meeting their needs, speak up for them because they can not speak for themselves. They have not lived long enough to be politically sophisticated, only long enough to be abused and neglected.

(Bob Keeshan, "Captain Kangaroo," in a speech to City Club, Seattle, April 13, 1988. 5)

Famine was once a normal part of [life]. Since A.D. 10, what is now the United Kingdom has experienced 180 famines; between 106 B.C. and 1929 China endured 1,828 famines, an average of 90 per century. Twelve percent of the Irish population was wiped out by famine less than 150 years ago.

But now, today, famine is not, I repeat, NOT a normal part of the human condition. As reported in the authoritative Science magazine…

(Richard F. Schubert, President, American Red Cross, in a speech to the Charleston Rotary Club, March 11, 1988. 6)

Market share. Strategic planning. Product lines. The jargon of business and the marketplace has invaded the health care field…

No one has proven that this "more business-like environment" has led to higher quality or less costly delivery…

Unrestrained competition in health care is basically incompatible with the ethical basis of medicine. It coerces health care providers into placing financial concerns and interests above concern for individual patients.

(Ron J. Anderson, Chairman of the Texas Board of Health, speaking in Dallas, Texas, April 21, 1986.7)

Keeshan hopes to convince adults to fight for the rights and futures of children. Schubert aims to convince his audience that famines are not normal, inevitable, or acceptable. Anderson seeks to persuade us that free-market capitalism and sound medical practice don't mix.

Our resistance to new ideas is sometimes caused by other beliefs for which we have seemingly solid evidence. Other times, resistance derives from the habit of believing and saying the opposite. Racial prejudices develop this way. And the resistance of prejudice is agonizingly difficult to overcome.

Persuasion, then, is usually a task of overcoming the resistance of other ideas and old habits, not merely a task of supplying new information.

Speech to ActivateSpeech to Activate

O sinner! consider the fearful danger you are in. 'Tis a great furnace of wrath, a wide and bottomless pit, full of fire and wrath, that you are held over in the hand of God.. . . You hang by a slender thread, with the flames of divine wrath flashing about it…

Therefore let everyone that is out of Christ now awake and fly from the wrath to come. The wrath of Almighty God is now undoubtedly hanging over a great part of his congregation. Let everyone fly out of Sodom. “Haste and escape for your lives, look not behind you, escape to the mountain, lest ye be consumed.”

(Jonathan Edwards, in a sermon delivered in Enfield, Connecticut, July 8, 1741. 8)

Speech to EntertainSpeech to EntertainPresident Butler paid me a compliment a while ago in mentioning

my name in his introductory remarks, and he put me ahead of the Columbia graduates. I'm glad he did that, because I got the worst of it last week. The Prince of Wales last week, in speaking of the sights of America, mentioned the Woolworth Building, the subway, the slaughterhouse, Will Rogers, and the Ford Factory. He could at least have put me ahead of the hogs.

Everything must be in contrast at an affair like this. You know, to show anything off properly you must have the contrast. Now, I am here tonight representing poverty. We have enough wealth right here at this table, right here at this speaker's table alone so that we could liquidate the national debt. Every rich man reaches a time in his career when he comes to a turning point and starts to give it away. I have heard that of several of our guests here tonight, and that is one of the reasons that I am here. I would like to be here at the psychological moment.

 

(WILL ROGERS, in an after-dinner speech to Columbia University Alumni, New York City, December 4, 1924.)