introducing social media for small business dec 2013
DESCRIPTION
Introducing Social Media for Small Business - Dec 2013TRANSCRIPT
![Page 1: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/1.jpg)
Introducing Social Media for Small BusinessNeil Infield – Manager Business & IP Centre
[email protected] - @ninfield (twitter) - www.britishlibrary.typepad.co.uk/business
![Page 2: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/2.jpg)
2
![Page 3: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/3.jpg)
3Introducing Social Media for Small Business – Neil Infield 2013
Who is the British Library for?
3
We are for anyone who wants to do research academic, personal or commercial
![Page 4: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/4.jpg)
4Introducing Social Media for Small Business – Neil Infield 2013
Key Criteria Registered or trading in LondonTrading for at least a year with proven salesTurnover shows you cover the cost of one other employee
Innovating for Growth programme
A free business consultancy worth over £10,000 to help you expand your business through new ideas, markets and products
www.bl.uk/bipc/innovating.html
![Page 5: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/5.jpg)
5Introducing Social Media for Small Business – Neil Infield 2013
Aims to stimulate the application of open innovation principles to create jobs and new businesses
Partnership of business support organisations, higher education institutions, local government
Diverse programme of activities
Funded by Interreg IVB NEW
OpenInnovationProject.co.uk
![Page 6: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/6.jpg)
6Introducing Social Media for Small Business – Neil Infield 2013
7/10
A bit about you…
![Page 7: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/7.jpg)
7Introducing Social Media for Small Business – Neil Infield 2013
I can’t cover everything in two hours
A gallop through key areas
Develop an “About Me” script
Start to develop a Social Media Strategy
My top tips for success
Question Time
Two hours to cover all of Social Media?
![Page 8: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/8.jpg)
8Introducing Social Media for Small Business – Neil Infield 2013
Characteristics
Free or very low cost - Facebook
or Freemium model - LinkedIn
Simple technology using web browser, or mobile Apps
Lots of online help and guidanceSource - http://www.sxc.hu/profile/garwee
What is Social Media?
![Page 9: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/9.jpg)
9Introducing Social Media for Small Business – Neil Infield 2013
What is Social Media really?
![Page 10: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/10.jpg)
10Introducing Social Media for Small Business – Neil Infield 2013
For the UK only…
Facebook – 33 million people
Source: http://www.rosemcgrory.co.uk/2013/01/08/uk-social-media-statistics-for-2013/ http://commons.wikimedia.org/wiki/File:AS-202_launch.jpg
Why all the fuss about Social Media?
![Page 11: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/11.jpg)
11Introducing Social Media for Small Business – Neil Infield 2013
For the UK only…
Facebook – 33 million people
Twitter – approx 34 million active accounts
http://commons.wikimedia.org/wiki/File:AS-202_launch.jpg
Why all the fuss about Social Media?
Source: http://www.rosemcgrory.co.uk/2013/01/08/uk-social-media-statistics-for-2013/
![Page 12: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/12.jpg)
12Introducing Social Media for Small Business – Neil Infield 2013
For the UK only…
Facebook – 33 million people
Twitter – approx 34 million active accounts
LinkedIn – 11 million (79% over 35 years)
http://commons.wikimedia.org/wiki/File:AS-202_launch.jpg
Why all the fuss about Social Media?
Source: http://www.rosemcgrory.co.uk/2013/01/08/uk-social-media-statistics-for-2013/
![Page 13: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/13.jpg)
13Introducing Social Media for Small Business – Neil Infield 2013
For the UK only…
Facebook – 33 million people
Twitter – approx 34 million active accounts
LinkedIn – 11 million (79% over 35)
Pinterest – under 1 million (but growing fast and 29% in highest income bracket)
http://commons.wikimedia.org/wiki/File:AS-202_launch.jpg
Why all the fuss about Social Media?
Source: http://www.rosemcgrory.co.uk/2013/01/08/uk-social-media-statistics-for-2013/
![Page 14: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/14.jpg)
14Introducing Social Media for Small Business – Neil Infield 2013
For the UK only…
Facebook – 33 million people
Twitter – approx 34 million active accounts
LinkedIn – 11 million (79% over 35)
Pinterest – under 1 million (but growing fast and 29% in highest income bracket)
Google Plus – unsure, but 135m globally active
http://commons.wikimedia.org/wiki/File:AS-202_launch.jpg
Why all the fuss about Social Media?
Source: http://www.rosemcgrory.co.uk/2013/01/08/uk-social-media-statistics-for-2013/
![Page 15: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/15.jpg)
15Introducing Social Media for Small Business – Neil Infield 2013
Find out what your
Customers
Critics
Fans
…are saying about you online
Spot trends
Monitor your competitors
Example: www.wigglywigglers.co.uk
What will Social Media do for you?
![Page 16: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/16.jpg)
Tweeting with Wiggly Wigglers
![Page 17: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/17.jpg)
17Introducing Social Media for Small Business – Neil Infield 2013
Allow you to engage with your
Customers
Critics
Fans
…in a transparent manner
Measure your impact
Crowdsource your products and services
Example: Dress designer Sabina Alli crowdsourcing on Facebook - www.facebook.com/MotasemDresses
http://www.flickr.com/photos/kryten/125710155/
What will Social Media do for you?
![Page 18: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/18.jpg)
Sabina on Facebook
![Page 19: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/19.jpg)
19Introducing Social Media for Small Business – Neil Infield 2013
Wikipedia definition:
“Blogs are frequently updated webpages which are easy to edit and to share. They allow readers to subscribe as well as comment on the posts.”
Tend to be informal in style and short in length.
An addition to main business website.
Blogging for Small Business
![Page 20: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/20.jpg)
20Introducing Social Media for Small Business – Neil Infield 2013
Why you should blog?
![Page 21: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/21.jpg)
21Introducing Social Media for Small Business – Neil Infield 2013
Why you should blog?
![Page 22: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/22.jpg)
22Introducing Social Media for Small Business – Neil Infield 2013
To build trust – ‘real’ people vs anonymous business
To build an audience
Increase Search Engine Optimisation without the risk – Google loves blogs and hates cheaters
Why you should blog?
![Page 23: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/23.jpg)
23Introducing Social Media for Small Business – Neil Infield 2013
Drive traffic to your website – see above
Act as your social media hub
Be seen as an expert in your field – requires insightful, quality content
Reach a wider market – word of mouth referrals
http://www.sxc.hu/profile/Kurhan
Why you should blog?
![Page 24: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/24.jpg)
24Introducing Social Media for Small Business – Neil Infield 2013
With passion… and patience
For your audience
On your own or in a team
Mainly about things related to your business
Headings must be ‘Ronsealed’
How you should blog
![Page 25: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/25.jpg)
25Introducing Social Media for Small Business – Neil Infield 2013
Regularly – minimum once a week
Content must be engaging / surprising / controversial / intriguing
Including images and videos
Length must be ‘just right’ – somewhere between Stephen Fry’s Blessays and Euan Semple’s The Obvious.
http://www.sxc.hu/profile/dspruitt
How you should blog
![Page 26: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/26.jpg)
26Introducing Social Media for Small Business – Neil Infield 2013
Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google, etc
Using your web domain if possible
Promote using contacts and ‘Blogroll’
Measure using built in tools or Google Analytics
How you should blog
![Page 27: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/27.jpg)
27
Not all spam is tasty
![Page 28: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/28.jpg)
![Page 29: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/29.jpg)
29Introducing Social Media for Small Business – Neil Infield 2013
Your “About Me”
![Page 30: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/30.jpg)
30Introducing Social Media for Small Business – Neil Infield 2013
“The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy.”
http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx#ixzz2NMs3aw5H
Facebook for Small Business
![Page 31: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/31.jpg)
Facebook for Business gives you the latest news, tips, and best practices to
help meet your business goals: www.facebook.com/business
![Page 32: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/32.jpg)
![Page 33: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/33.jpg)
33Introducing Social Media for Small Business – Neil Infield 2013
Do’s
Stay active
Post frequently
Post questions
Ask about your customers
Include photos and videos
Offers and promotions
Facebook for Small Business
![Page 34: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/34.jpg)
34Introducing Social Media for Small Business – Neil Infield 2013
Do’s
Stay active
Post frequently
Post questions
Ask about your customers
Include photos and videos
Offers and promotions
Don’ts
Too much activity
Too personal
Only posting links
Only in selling mode
Facebook for Small Business
![Page 35: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/35.jpg)
35Introducing Social Media for Small Business – Neil Infield 2013
Aim for the sky and you’ll reach the ceiling. Aim for the ceiling and you’ll stay on the floor. Bill Shankly (95 chars)
Please accept my resignation. I don't want to belong to any club that will accept people like me as a member. Groucho Marx(109 chars)
If I’d had more time, I’d have written less. Oscar Wilde (43 chars)
What can you fit into 140 characters?
![Page 36: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/36.jpg)
36Introducing Social Media for Small Business – Neil Infield 2013
What is Twitter?
Micro blogging – 140 character limit
The ‘Marmite’ of Social Media services
Love it or loath it – it does work
Twitter for Small Business
![Page 37: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/37.jpg)
37Introducing Social Media for Small Business – Neil Infield 2013
What is Twitter?
Smaller numbers than Facebook – but bigger spenders
Unparalleled access to celebrities and decision makers
An opportunity to ‘go’ viral
The current reigning champion of social media for business
Twitter for Small Business
![Page 38: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/38.jpg)
38Introducing Social Media for Small Business – Neil Infield 2013
“More companies should use Twitter than Facebook. Twitter is like a search engine, it drives people to your website…
It is somewhere to bring your brand to life, give it more personality and humanise it.”
Jon Clarke - CEO Space & Time Meida
56% of tweets to companies are being ignored - AllTwitter.com
Why you should use Twitter
![Page 39: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/39.jpg)
39Introducing Social Media for Small Business – Neil Infield 2013
Short term promotions and special offers
Invite feedback / market research
Enhance your reputation
Improve your customer responsiveness
Build good relations
Protect your profile name
How to use Twitter
![Page 40: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/40.jpg)
![Page 41: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/41.jpg)
41Introducing Social Media for Small Business – Neil Infield 2013
Find trending topics
Find experts and evangelists for your brand
With caution – going viral could be a bad thing
Try to separate work and play
Be careful when re-tweeting (libel laws apply)
Think first – tweet second
How to use Twitter
![Page 43: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/43.jpg)
43Introducing Social Media for Small Business – Neil Infield 2013
Create a tweet button on your web pages
Create and use lists to clean your stream
Learn the twitter lingo
@reply - Direct Message (DM) - Follower - Hashtag - Retweet (RT) - Trending Topics
Use tools to manage - e.g. Tweepi
Twitter top tips
![Page 44: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/44.jpg)
44Introducing Social Media for Small Business – Neil Infield 2013
Customize your page:
Change default profile picture
Use 140-character BIO space, using keywords
Use # tags for searching - e.g. #thatchersdead
Shrink your links using Bit.ly etc
Install a mobile app
Twitter top tips 1
![Page 45: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/45.jpg)
45Introducing Social Media for Small Business – Neil Infield 2013
Don’t start and then give up
Tweet throughout the day
Spread your tweets - up to 10 a day
Don’t ignore complaints - they are a test
Switch to direct message (DM) instead of email
Follow key tweeters including your rivals
Twitter top tips 2
![Page 46: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/46.jpg)
![Page 47: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/47.jpg)
47Introducing Social Media for Small Business – Neil Infield 2013
Tweet with less than 100 chars = +17% engagement
Limit account to one or two people - not a big team
Don’t forget to link to your website
Do let your personality shine through…
“People aren’t expecting you to be the voice of God. You need to be professional, helpful and polite, but that doesn’t mean you can’t have fun or tongue in cheek. Do social media with a smile.”
Twitter top tips 3
![Page 48: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/48.jpg)
Top 6 ‘twits’ quiz
![Page 49: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/49.jpg)
![Page 50: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/50.jpg)
![Page 51: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/51.jpg)
![Page 52: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/52.jpg)
![Page 53: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/53.jpg)
![Page 54: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/54.jpg)
![Page 55: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/55.jpg)
![Page 56: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/56.jpg)
![Page 57: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/57.jpg)
![Page 58: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/58.jpg)
58
Look out for Trolls
![Page 59: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/59.jpg)
59Introducing Social Media for Small Business – Neil Infield 2013
The ‘grown-up’ Social Media channel
‘Your virtual CV’
2013 study by Hubspot - LinkedIn is 3 times more effective than Twitter or Facebook for converting website visitors into leads
LinkedIn for Small Business
![Page 60: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/60.jpg)
![Page 61: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/61.jpg)
61Introducing Social Media for Small Business – Neil Infield 2013
Good for consultants, trainers and professions
Research and engage with potential customers
Check out your competitors
Get connections to endorse your expertise
Get recommendations
Link to your other social media activities
LinkedIn for Small Business
![Page 62: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/62.jpg)
![Page 63: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/63.jpg)
Is Ben a clueless hippy or an industry expert?
![Page 64: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/64.jpg)
64Introducing Social Media for Small Business – Neil Infield 2013
Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
The young upstart on the Social Media scene
…But very rapid growth last year
Pinterest for Small Business
![Page 66: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/66.jpg)
66Introducing Social Media for Small Business – Neil Infield 2013
Use it to post images related to your business
Reach an affluent audience with high quality images
Benefit from visual content over text
Link to your website
and other Social Media activities
Pinterest for Small Business
![Page 67: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/67.jpg)
![Page 68: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/68.jpg)
68Introducing Social Media for Small Business – Neil Infield 2013
Still a pale shadow of Facebook
But is now incorporated in search results
So definitely worth adding your presence
One to keep an eye on
Google Plus for Small Business
![Page 69: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/69.jpg)
![Page 71: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/71.jpg)
71Introducing Social Media for Small Business – Neil Infield 2013
People love moving images
Google loves videos
Demonstrate how things work
Share your knowledge
Examples:
Blendtec and
Rasheed Ogunlaru
YouTube for Small Business
![Page 72: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/72.jpg)
72Introducing Social Media for Small Business – Neil Infield 2013
Have a plan
Work out what you want to get out of Social Media
What are your goals?
More attention for your brand?
Customer service?
Customer interaction?
All of the above?
Define your audience and find out where they ‘live’
Developing your Social Media strategy
![Page 73: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/73.jpg)
73Introducing Social Media for Small Business – Neil Infield 2013
Work with your neighbour to complete pages 1 and 2 of the hand-out
Developing your Social Media strategy
![Page 74: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/74.jpg)
Source:@DaveFriedel
![Page 75: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/75.jpg)
75Introducing Social Media for Small Business – Neil Infield 2013
Hootsuite or Tweetdeck to manage your posts
Google Analytics
Facebook Insights
Sprout Social
Wildfire Social Media Monitor
Monitoring-Social-Media.com
SocialMediaToday.com
Tools to help you
![Page 76: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/76.jpg)
![Page 77: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/77.jpg)
Hootsuite for monitoring and scheduling
![Page 78: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/78.jpg)
Keeping up to date
![Page 79: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/79.jpg)
79Introducing Social Media for Small Business – Neil Infield 2013
Try to limit to 30 minutes a day
Keep it professional – you might go viral in a bad way
Keep an eye out for new services
Try to measure results
Cull any activities that don’t help your business
Try to stay focussed – keep away from the Lolcats
My top tips for Social Media success
![Page 80: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/80.jpg)
Don’t get involved in flame wars
![Page 81: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/81.jpg)
81Introducing Social Media for Small Business – Neil Infield 2013
Be a person online – but not too personal
Always try to add value
Don’t just lurk - contribute
Try to be ‘marketing lite’ - avoid spamming
Have a consistent brand / name across your social media platforms
Have fun with it
My top tips for Social Media success
![Page 82: Introducing social media for small business dec 2013](https://reader038.vdocuments.site/reader038/viewer/2022103111/54c78bfa4a79591f0a8b45ab/html5/thumbnails/82.jpg)