Introducing range extensions…

MASTERColour CDM-R PARease of use combined with excellent light quality…

November 2012CDM-R Elite PAR20/30L - new introductions - W4 2012

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012

MASTERColour CDM-R Next steps

For many years, Philips is offering the CDM-R in both PAR20 and PAR30L editions.

Since 2008, we are offering an Elite version for CDM-R PAR30L by which we added a premium product to our CDM-R portfolio.

This year, we are upgrading the portfolio, which will increase:1. Lifetime, Lumens and Lumen Maintenance in the Elite range2. Lumens and Lumen Maintenance in the CDM range

Besides these performance improvements, we now also added the Elite 50W version (in 3000K) to offer a great energy efficient solution!

See next slides for more details.

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 3

CDM-R PAR20/PAR30L familyWhat will be new?

Elite

Elite PAR20 Elite PAR30L

942 (35W/70W)

930 (35W/50W/70W)

PAR20 PAR30L

942 (35W)

930 (35W) W4 ‘12

phase in

Existing

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 4

phase out

Q1 2013CDM-R PAR20/PAR30L familyWhat will we phase out?

Elite

Elite PAR30L

930 (35W/70W)

PAR20 PAR30L

830 (35W/70W)830 (35W)

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 5

CDM-R CDM-R Elite Benefit

CRI 80 90 Superb color representation

R9 -40 - 25 50 - 90 Perfect red rendering

Lifetime 9-11k hrs 15k hrs Extended relamping

Efficacy Up to 59Lm/W Up to 69Lm/W More light, energy savings

Lumen Maintenance at 12k hrs

50 - 60% 75% - 80% Stable light depreciation over life

Wattages 35W, 70W 35W, 50W, 70W Energy saving solutions

CDM-R Elite PAR20/PAR30L familyWhy Elite in PAR lamps?

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 6

01000

20003000

40005000

60007000

80009000

10000

11000

12000

13000

14000

150000.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Lumens Elite vs CDM

Elite SurvivalsElite MaintenanceCDM SurvivalsCDM Maintenance

Lifetime of Elite PAR lamps is at least 4.000 hrs longer than CDM PAR

Up to 30% Light(@ 11k hrs)

CDM-R Elite PAR20/PAR30L familyElite story: more light, less re-lamping…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 7

CDM-R PAR30L 70W CDM-R Elite PAR30L 50W

Replace and simply save 23W

This will bring: • higher lumen level after 2000 hours• Elite light quality - CRI = 90 perfect for retail lighting - excellent in red• longer lifetime = 15,000 hours• Save 30% on energy costs• Easy to retrofit into existing luminaires

(EL only)

• Available in 3000K• 50W lamps need 50W gear

CDM-R Elite PAR20/PAR30L familyenergy saving with Elite 50W, a simple story…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 8

0 1 1 1 1 1 10

1000

2000

3000

4000

5000

6000Lumen Elite 50W vs CDM 70W

CDM 70W Maintenance

Elite 50W Maintenance

The energy saving 50W Elite system provides: higher CRI, longer life, better maintenance.

+4.000 hrsSame lumen in 2.000 hrs

CDM-R Elite PAR20/PAR30L familyenergy saving with Elite 50W, a simple story explained…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 9

Spec CDM-RPAR20

35W 830

CDM-R Elite PAR20

35W 930

CDM-RPAR20

35W 942

beam intensity 10D (cd) 23.000 29.000 21.500

beam intensity 30D (cd) 5.000 5.600 5.000

beam intensity 40D (cd) n.a. n.a. n.a.

color temp (K) 3000 3000 4200

CRI 81 90 90

R9 < 0 50 50

maintenance @ 12.000 hr n.a. 82% n.a.

maintenance @ 15.000 hr n.a. 80% n.a.

survival 90% (hr) 6.000 10.000 6.000

survival 50% (hr) 9.000 15.000 9.000

CDM-R Elite PAR20 familyspecs and benchmark…

Elite PAR20 lamps bring: +25% more light, CRI = 90, +60% longer life…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 10

Spec CDM-RPAR30L35W 830

CDM-R Elite PAR30L

35W 930

beam intensity 10D (cd) 44.000 56.000

beam intensity 30D (cd) 7.400 8.200

beam intensity 40D (cd) n.a. n.a.

color temp (K) 3000 3000

CRI 81 90

R9 < 10 50

maintenance @ 12.000 hr n.a. 82%

maintenance @ 15.000 hr n.a. 80%

survival 90% (hr) 7.000 10.000

survival 50% (hr) 11.000 15.000

CDM-R Elite PAR30L 35W familyspecs and benchmark…

Elite PAR30L lamps bring: +25% more light, CRI = 90, +35% longer life…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 11

Spec CDM-RPAR30L70W 830

CDM-R Elite PAR30L

50W 930

CDM-R Elite PAR30L

70W 930

CDM-RPAR30L70W 942

beam intensity 10D (cd) 68.000 60.700 74.500 63.000

beam intensity 30D (cd) 13.500 11.000 15.000 13.000

beam intensity 40D (cd) 10.000 7.200 10.300 9.000

color temp (K) 3000 3000 3000 4200

CRI 83 90 90 90

R9 < 10 50 50 50

maintenance @ 12.000 hr n.a. 82% 82% n.a.

maintenance @ 15.000 hr n.a. 80% 80% n.a.

survival 90% (hr) 6.500 10.000 10.000 6.500

survival 50% (hr) 11.000 15.000 15.000 11.000

CDM-R Elite PAR30L 50W, 70W familyspecs and benchmark…

Elite PAR30L lamps bring: up to +20% more light, CRI = 90, +35% longer life…Note: Light output CDM-R lamps drops fast: within 2.000hrs Elite 50W produces same light output as CDM 70W.

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 12

PAR20 35W 3000K PAR30L 70W 3000K

Spec Philips Elite Osram GE Philips Elite Osram GE

beam intensity 10D (cd) 29.000 22.000 22.000 74.500 70.000 33.500 (15D)

beam intensity 30D (cd) 5.600 5.4007.500 (25D)

15.000 13.800 n.a

beam intensity 40D (cd) n.a. n.a. n.a. 10.300 8.900 10.000

color temp (K) 3000 3000 3000 3000 3000 3000

CRI 90 80+ 89 90 80+ 80+

R9 50 Data not available Data not available 50 Data not available Data not available

maintenance @ 12.000 hr 82% Data not available Data not available 82% Data not available Data not available

maintenance @ 15.000 hr 80% Data not available Data not available 80% Data not available Data not available

survival 90% (hr) 10.000 Data not available Data not available 10.000 Data not available Data not available

survival 50% (hr) 15.000 12.000 12.000 15.000 12.000 10.000

CDM-R Elite and Competition – 3000Kspecs and benchmark…

Note: GE has different beam angles which make a candela comparison not 1:1.

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012

• Upgraded and expanded portfolio offering ideal

alternatives for retail lighting- ideal for use in retail stores and shop windows - can switch from spot to flood by simply changing the lamp- easy to change color temperature by replacing lamps

• lighting differentiation

- excellent light quality: CRI = 90- crisp, white sparkling light - high lumen maintenance- save 77% energy compared to

halogen PAR30L

CDM-R Elite PAR20/PAR30L familyApplications…

13

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012

Crisp white sparkling light with excellent colour rendering makes merchandise look at its best

Front lenses enables different beam angles

Suitable for open luminaires enables easy replacement and no need for yearly reflector cleaning.

E27 standard Lamp caps

High light output plus high lumen maintenance provide low total cost of ownership.

100% compatible with existing E27 CDM-R luminaires.

CDM-R Elite PAR20/PAR30L familyFeatures and benefits…

Same dimensions as standard CDM-R PAR30L and PAR20

Highly efficient and long life CDM Elite burner

UV Block

Neck coatingNeck coating ensures low burner temperature for stable colour performance over life.

14

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 15

dimensions Cnom

Cmax

Dnom

Dmax

CDM-R (Elite) PAR30L 120 123 95 97

CDM-R (Elite) PAR20 92 95 64 65

CDM-R Elite PAR30L and PAR20 lamps have the same dimensions as previous generation standard CDM-R PAR30L and PAR20 lamps.

CDM-R Elite PAR20/PAR30L familyDimensions…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 16

CDM-R Elite PAR20/PAR30L 3000K familyportfolio overview & pricing

Current 35W 50W 70W

3000K

Elite PAR30L Old generation

Old generation

PAR30L

PAR20

New! 35W 50W 70W

3000KElite PAR30L Upgrade New Upgrade

Elite PAR20 New

These lamps will be

phased out.

Phase in per November 2012

Pricing : New Elite lamps will follow current CDM pricing

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 17

Naming 12NC EOC MASTERColour CDM-R Elite PAR20 35W/930 10D 9280 502 00630 8718 2916 5155 000 MASTERColour CDM-R Elite PAR20 35W/930 30D 9280 503 00630 8718 2916 5157 400

MASTERColour CDM-R Elite PAR30L 35W/930 10D 9281 081 00630 8718 2912 4192 800 MASTERColour CDM-R Elite PAR30L 35W/930 30D 9281 082 00630 8718 2912 4194 200 MASTERColour CDM-R Elite PAR30L 50W/930 10D 9281 085 00630 8718 2912 4196 600 MASTERColour CDM-R Elite PAR30L 50W/930 30D 9281 086 00630 8718 2912 4198 000 MASTERColour CDM-R Elite PAR30L 50W/930 40D 9281 087 00630 8718 2912 4200 000 MASTERColour CDM-R Elite PAR30L 70W/930 10D 9281 093 00630 8718 2912 4186 700 MASTERColour CDM-R Elite PAR30L 70W/930 30D 9281 094 00630 8718 2912 4188 100 MASTERColour CDM-R Elite PAR30L 70W/930 40D 9281 095 00630 8718 2912 4190 400

CDM-R Elite PAR20/PAR30L 3000K familyLogistic information (1)…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 18

to be phased out – end February 2013 12NC EOC MASTERColour CDM-R PAR20 35W/830 10D 9280 841 00630 8711 5001 9808 215 MASTERColour CDM-R PAR20 35W/830 30D 9280 840 00630 8711 5001 9810 515

MASTERColour CDM-R PAR30L 35W/830 10D 9280 709 00630 8711 5001 9701 610 MASTERColour CDM-R PAR30L 35W/830 30D 9280 710 00630 8711 5001 9703 010 MASTERColour CDM-R PAR30L 70W/830 10D 9280 711 00630 8711 5001 9705 410 MASTERColour CDM-R PAR30L 70W/830 30D 9280 899 00630 8711 5002 0731 910 MASTERColour CDM-R PAR30L 70W/830 40D 9280 712 00630 8711 5001 9707 810 MASTERColour CDM-R Elite PAR30L 35W/930 10D 9281 848 00630 8727 9008 6542 400 MASTERColour CDM-R Elite PAR30L 35W/930 30D 9281 849 00630 8727 9008 6544 800 MASTERColour CDM-R Elite PAR30L 70W/930 10D 9281 842 00630 8727 9008 6530 100 MASTERColour CDM-R Elite PAR30L 70W/930 30D 9281 843 00630 8727 9008 6532 500 MASTERColour CDM-R Elite PAR30L 70W/930 40D 9281 844 00630 8727 9008 6534 900

CDM-R Elite PAR20/PAR30L 3000K familyLogistic information (2)…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 19

When will this whole new generation of PAR lamps be available?

The new portfolio will be commercially available from Nov 2012.

Can these new CDM-R Elite lamps retrofit into the existing luminaires?

Yes, the new Elite lamps will replace the existing PAR lamps.

Can the CDM-R Elite PAR lamps also run on EM gear?

At launch, the new CDM-R Elite lamps will only operate on EL gear.

A development project is now running to enable EM gear compatibility for both 35W/930 and 70W/930 for both PAR20 and PAR30L.

CDM-R Elite PAR20/PAR30L familyFAQs…

Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 20

More questions?

For Europe: Arthur van der Wateren

Product Marketing Compact-HID

GBU HID, Philips Lighting

Steenweg op Gierle 417

B-2300 Turnhout, Belgium

office: +32 14 40 7675

cell: +32 471 920 361

email:arthur.van.der.wateren@philips.com