Introducing my…

Key Account Management4 years 1 year 6 yearsTrack N’ TrailWest Marine

AriatTravelsmithNat. GeographicTerritory AheadAutoSports & more…

NordstromZapposAmazonDillardsOnline Shoes

-Developed, presented and executed business plans-Through missed sale & turn analysis we launched locker stock and model stock at TnT-Developed comprehensive boat shoe program at WM

-Developed individualized accessory programs with mfrs, catalogs and retailers-Developed auto accessory program from concept to completion-Required complete product management & team collaboration

-Responsible for planning, order management, in store training, marketing and fact-based decision making-Expanded business at Zappos from negative to $1M, Online from $10K to $150K-Developed profitable turn-based business with Dillards

Territory Sales5 years 6 year ½+ year-Mountain States boot sales representative-Northern California footwear and boot sales representative

-Began as sales rep for No. California GoLite & Z7-Position quickly grew in size to 8 states

-Still in position as independent-Responsible for seat & footwear in 8 western states

-Improved revenue by adding new businesses in San Francisco-Launched shop in shop programs-Expanded territory to other cities; Carmel, Santa Rosa, Mendocino-Developed performance business in hiking stores- Named Salesperson of Year

Set and achieved & exceeded goals of;-Net new accounts by 11 each year-Improve and add key account business-Concentrate on gaining key Grassroots Alliance outdoor business-Developed close relations with independents

-Responsible for gaining new business in shoe retail stores with BackJoy seats. Focus on product as an accessory business.-Responsible for launching footwear in shoe accounts

Marketing Management3 years 1 year 5 years-VP of Marketing for the North America- Included all divisions; apparel, footwear, industrial & accessories

-Contracted to develop video/game marketing concepts-Hired to develop Game Crazy marketing plans

-Shifted to K-12 technology marketing to promote product development & membership growth

-Responsible for every marketing aspect including $13m budget-Developed and executed massive fixture program at retail-Kept brand edge through music and art sponsorships & concerts-Executed soup to nuts US store brand book promo

-Launched a Hollywood Video promo to promote sales of older title movies and games based on profitability-Integral in the launch of Microsoft’s original Xbox at retail-Coordinated execution of manufacturers marketing programs across 80 Game Crazy stores

-Involved as lead to develop all marketing programs for startup K-12 consortium-Contracted new member districts- grew from 3 to 30 across 15 states-Responsible for all aspects in the execution of the Annual Member Conference-Developed logos and sales materials to support business

Direct Team Management7 years 5 years-Lead Men’s Shoe Buyer-DMM of Men’s Shoes for Rockies region-Department Mgr for top producing store

-Western Regional Sales Manager 2 years-VP of Marketing for North America 3 years

-Developed a $2M mens shoe business as buyer for Salt Lake’s flagship store-Managed open to buy, assortments and budgets of 2 other store buyers in Utah region-Greatly improved business by analysis that matched growth trends to a true open to buy budget

-Responsible for managing team of 5 independent reps for the west. Charged to clean up overlapping and sources of grey market distribution.-Promoted to Marketing and managed a 13 member team. Responsible for coordinating individual roles to fit into our marketing mix

Where I was educated…

David Eccles School of Business - University of Utah

Muskingum University, New Concord, Ohio

Bachelor of Science- Marketing

Bachelor of Arts- History

Where I’ve lived…Grew up in Pittsburgh

PA

Went to college in

Ohio

Moved west to go to Univ. of

Utah

Transferred to No Calif.

with Timberland

Transferred to Oregon

with Dr. Martens

Still my home

My interests…

Hiking, backpacking outdoors. Backpacked in 9 western states.

Skiing, the main attraction to my move west to Utah. I still love it.

Grew up hunting & fishing in PA. so it translated well in Oregon.

Fearless in the kitchen and my culinary skills, not afraid to try…

I love photography, especially outdoor landscape photography.

I try to make the best of travel, for work or fun.

What did we learn?Professional Skills• Self starter- able to hit the

ground running.• Organized- analytical & seek

fact-based decisions.• Not afraid to take on new

challenges.• Creative- can communicate

creatively• Like to think I’m fearless

Business & Interest Skills• Excellent MS Office skills• Interpersonal skills- can relate

from employees to execs• Able to multi-task• Attention to detail• Can relate to outdoor retailer

or consumer• Feel I am a valuable employee