introducing gravy & the "offline cookie"

Gravy Proprietary and Confidential | www.corp.findgravy.com

The Only Location-based Behavioral Analytics Platform

unlocking true customer interests & intent

based on verified attendances at local events to drive customer acquisition, retention, optimized media spend & campaign attribution

corp.findgravy.com

Gravy Proprietary and Confidential | www.corp.findgravy.com2

Gravy Delivers Insights & Value from Location Data

Based verified customer attendances at Local Events, Activities and PlacesPredictive TruLife™ segmentation

Granular campaign attribution reportingActionable competitive foot-traffic insights

Proximity & segment-driven targeting

FROM LARGE ARENAS…

…to loca l venues & events

Offer and content personalization

Behavioral trend analytics


Increased Foot Traffic & Sales with personalized customer & prospect targeting Reduced Churn Through Competitor Insights – Know exactly which

customers are are defecting, when, where and how often, to execute win-back campaigns

Optimized Media Spend -- Reduced waste; improved conversions, on & offline Maximized Share of Wallet, lifetime value & loyalty Contextualized, Relevant & Complete Customer Knowledge to leverage

across channels

Gravy helps brands uncover customers’ interests and affinities and predict and act

on what they’ll do next. We’re the only location-based behavioral analytics and marketing segmentation provider

delivering verified attendance to the local events, activities, and places your mobile customers go in their daily lives.

What We Do, Business Outcomes Clients Can Expect

3


What Makes Us Unique: The Gravy GOLD Context & Insights Platform

The ONLY set of definitive local events & activities data in the U.S., updated every day–from the very big to the very small, Gravy has them all

The ONLY attendance and location verification platform: AdmitOne™, providing confidence that Gravy location insights can be trusted

Always-on anonymous & passive behavior gathering:Continuous Input + Continuous Learning = Conclusive Insights

Unlike inconclusive information such as past purchases* or aggregate demographic data, the strongest indicators of customer interests, affinities, & buying intent come from the events, activities & places your customers choose to visit in their daily lives*Over 40% of consumer purchases are made for someone other than the purchaser Source: NRF

4


Only Gravy Can Deliver Verified TruLife Audiences At Scale

Cowboy Karaoke (Live Band w/Dry Gulch)The Starbar, Atlanta, GA1/27/2016 8:00p – 1/27/2016 12:00p

Line Dance Workshop with Dancin’ Dean MorrisBetty Queen Center, Brookhaven, GA3/5/2016 2:00p – 3/5/2016 4:00p

2016 OakHeart Country Music FestivalConejo Creek Park, Atlanta, GA6/4/2016 1:00p – 1/27/2016 10:00p

Brown Country Republican Debate Watch PartyA&A Hitching Post, Arlington, VA1/28/2016 8:00p – 1/28/2016 10:30p

Sign of the Times: The Great American Political Posters Exhibit6th Floor, Dealey Plaza, Washington D.C.2/3/2016 10:00a – 2/22/2016 3:00p

Monthly Luncheon with Political Insights From Party Leaders Institute on Governance, Falls Church, VA3/22/2016 11:30a – 3/22/2016 1:00p

Country Music Lovers

Political Activists

Segments Local Events Attended

Where customers have gone in the past - Where they’ve recently been - Where they’re likely to go next


Gravy Helps Leading Brands Do This Every Day

Increase food & beverage sales by offering what guests most want

Know which customers have recently attended auto shows or

car dealersCapture local interests & behaviors

of audiences based on event attendances

Identify potential car buyers which Command higher advertising rates

Deliver personalized content & drive increased engagement

Capture guest visits to competitive properties & local events

Understand which restaurants guests most attend near hotel

properties

Identify at risk loyalty members, property locations & amenities

Increase sales as the collections are timely & relevant

Create merchant analytics, market insights & targeting

6

Identify & curate collections based on customers attended events

Understand customer visits to merchants & retailers


TruReach™ Premium Audiences

1. Sales ConversionCampaigns

2. Competitive ConquestingCampaigns

3. App Download Campaigns

Per Campaign:Impressions, CTR,

TruVisit Foot Traffic Lift

Easily Select & Target Pre-Populated

Gravy Audiences from Mobile

DMPs/DSPs/SSPsUp to 300 Million

Devices from up to 200 Million Mobile

Users

7

Gravy Marketing Solutions for Customer Acquisition, At Scale

Audiences that Frequently/Recently

Visited Key Competitors

Targeted Scale

Audiences that Look Like Your Best

App Users

Granular Insights Conclusive Reporting

Visits by Timeframe, Frequency, Geography

Segment

Dozens of Segments,

100s of AttributesCustom Audiences


TruVisit Foot Traffic Lift


DownloadsAudiences

Converted by Segment


1. Hashed IDs to Gravy2. AdmitOne Verification3. Hashed IDs to client

w/attendances & TruLife Segments

1. Behavioral Analytics for Strategy & Planning

3. Share of Wallet Retention

Campaigns

5. App Download Campaigns

Pre-Campaign Report:1. “Best TruLife Segments

Post Campaign Report: 2. Impressions, CTR, Downloads

Gravy GOLD: 1. Via TruStreaming SDK2. Via TruPulse BATCH Real-Time to Monthly

TruReach “Look Alike” Audience Targeting

• Segmentation Enhancement

• Marketing Analytics/Modeling

• Product Development• Marketing , Loyalty

Gravy Solutions for Customer Retention & Loyalty

4. Competitive Conquesting Campaigns

Solutions Applications/Stakeholders

Process & Deliverables

2. Behavioral Insights for Competitive

Analysis

TruVisit Competitor Foot Traffic Report

• Competitive Analytics• Product Development• Marketing

Gravy TruVisit competitor foot traffic analysis

Gravy TruLife SegmentedUser IDs

Per Campaign Reporting: 1. Impressions, CTR,

email… 2. TruVisit Foot Traffic

Report

• Loyalty Marketing• Demand Generation

Gravy TruVisit identified users

Per Campaign Reporting:1. Impressions, CTR,

email2. TruVisit Foot Traffic Lift

• Loyalty Marketing• Demand Generation

Demand Generation


Our fundamental operational model is built on Privacy by Design principles:

No Universal Tracking: Gravy does not universally track users, we only geo-fence places and events relevant to shopping, dining and events (no residents or personal places such as medical facilities, etc.)

No Storage of Location Data: Gravy applies meta data to aggregated Personas once collected, then discards the lat/long and associated data

No PII: Gravy does not collect or maintain PII; all records received from clients or sent to clients are masked with hashtags

CONSUMER PRIVACY PROTECTION IS A CORNERSTONE FOR ALL THAT GRAVY

DOES.

Gravy Operates with PRIVACY by Design

9


PREDICT INTENTENHANCE LOYALTY & REDUCE CHURN

INCREASE FOOT TRAFFIC & SALESMAXIMIZE L IFETIME VALUE & SHARE-OF-WALLET

OPTIMIZE CAMPAIGNS & ATTRIBUTE RESULTS

The only location-based behavioral analytics & marketing segmentation provider unlocking the true affinities of

customers based on their verified attendances to local events & activities

Enabling brands to:

10


Appendix

11


TruStreaming™Privacy

by Design TruPulse™TruReach™

Deepen Current-Customer/1st Party Data and InsightsVALUE &

FOCUS

HOW IT WORKS

Lightweight SDK, Always-on, High

Fidelity Low Battery Drain, SAAS

WHO / SIZECurrent App Users

With Collection of Data Real Time

API / Batch Processing Of Location Data You

Already Possess

Current App Users & Collection and

Processing of Data In Batch

Achieve Scale, Extend Reach & Leverage

Proprietary Gravy Data

Select Unique, Pre-Populated Gravy

Audiences from Mobile DMP/DSP

Up to 300 Million Devices from up to 200 Million Mobile

Users

GOLD Platform with TruLife™ Insights & Analytics

GOLD TruLife™ Audiences

Deepen Current-Customer/1st Party Data and Insights

Gravy Solutions

12

Get More Customers Make More from Current Customers


• Largest source of definitive local events and activities data across the U.S. - updated daily

• Accurate and complete place/location data

• AdmitOne™ technologies conclusively confirm customer visits to events, activities, and places

• Highly predictive TruLife™ segmentation• Local visits with frequency scoring and competitor

insights• Ad campaign attribution reporting

• Easy data analysis via customizable dashboards and/or integration with existing CRM, CMS tools via APIs

• Events and places data enriched with meta data—categories for verified interests, affinities

• Polygon geo-fencing for precise location verification

• Lightweight SDK integration into mobile apps, behavior gathering LOCAL EVENTS AND

ACTIVITIES DATA LOCAL PLACE DATA

ATTENDENCE VERIFICATION PROCESSING

LOCAL ANALYTICS ENGINE

DASHBOARD MESSAGING REPORTING

ASSOCIATED META DATA

Events: interests—Music: Country: Kenny

Chesney concert Places: Retail: Luxury

Boutique: Herme’s

POLYGON GEO-

FENCING

DWELL TIME PARAMETERS

Entry/Exit Pathing Hours of

Operation

Data & Analytics Stack

How We Do It: Introducing Gravy GOLD

Optional Based need for more of a “tech sta

ck” view

13


Getting Started with GravyTr

uStre

amin

gTr

uPul

seTr

uRea

ch

Gravy TruLife 3rd Party

Audiences in DMP/DSP Client Campaigns

In-Flight, OptimizedCampaign Strategy, Planning Gravy Results

Analyzed

$TruLife Audiences

Selected, Bids Placed

Batch

Real Time

Gravy Attendances & TruLife Segments

Returned

Gravy Gold 1st Party Attendance Verification &

TruLife Segments Hi Fidelity, Light

Weight SDK

Integration

Batch Location Data CRM Integration

Predictive AnalysisOn Boarding

PersonalizationTargeting, AttributionCompetitive Analysis

Win-BackOptional Based on need to simplify

core Gravy

solutions process

14


Gravy TruLife Proprietary Audiences At ScaleSegments

Auto Intenders

College Intenders

2016 Chicago Auto ShowMcCormick Place, Chicago, IL2/13/2016 9:00 – 2/13/2016 10:00p

2016 Automotive Update sponsored by Koon’s Auto Independence Mall, Joliet, IL3/5/2016 12:15p – 3/5/2016 6:00p

The 19th AutoAlert Conference and ExpositionSpence Field, Milwaukee, WI6/16/2016 9:00a – 6/20/2016 4:45p

EAGLE Society College Admission Preparation SeriesDelta Comm. Center, Kent, WA1/19/2016 6:30p – 1/19/2016 8:00p

Oakton College Open HouseDes Plaines Library, Everett, WA4/23/2016 4:00p – 4/23/2016 9:00p

Seattle Central College Engineering Mentor Night SCCC 1st Floor Atrium, Seattle, WA 5/19/2016 6:30p – 5/19/2016 8:15p

Local Events Attended

Optional Based on Personal Preference would follow

slide 36


Gravy TruLife Proprietary Audiences At ScaleSegments

Retirees

Moms To Be

55 and Up Retirement CruiseSpirit of Norfolk, Shorewood, MN2/6/2016 11:00a – 2/6/2016 2:00p

10 Secrets for Growing Your IRA and RetirementsMaple Grove Ctr., Maple Grove, MN3/13/2016 9:45a – 3/13/2016 11:00a

The Road Map to Retirement SeminarCapitol Plaza, Edina, MN4/28/2016 8:00a – 4/28/2016 12:45p

Expecting Moms Brunch Dar 525, Brooklyn, NY1/30/2016 11:30a – 1/30/2016 1:30p

Evening Lamaze Class MedStar Medical Ctr., ,Williamsburg, NY 2/2/2016 6:00p – 2/2/2016 7:30p

Ultimate Hypnobirthing ClassNurturing Heart Birth Services, Queens, NY2/8/2016 6:00p – 2/19/2016 8:30p

Local Events Attended

Optional Based on Personal Preference would follow

slide 38