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Joe DiMaggio Children’s Hospital – One of the nation’s leaders in patient satisfaction Introducing THIS ISSUE: 15 Years of Excellence Joe DiMaggio Children’s Hospital The Leading Children’s Hospital in Broward and Palm Beach Counties Broward County Medical Association WWW.BCMA.COM SUMMER 2008

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Page 1: Introducing 15YearsofExcellence64.130.39.163/pdfs/summer-2008.pdf2901 Okeechobee Blvd. West Palm Beach, FL Theo.Tarantini@bramanmc.com Preferred Leasing Program We will find the car

Joe DiMaggio Children’s Hospital – One ofthe nation’s leaders in patient satisfaction

Introducing

T H I S I S S U E :

15 Years of ExcellenceJoe DiMaggio Children’s HospitalThe Leading Children’s Hospitalin Broward and Palm Beach Counties

B r o w a r d C o u n t y M e d i c a l A s s o c i a t i o n W W W . B C M A . C O M S U M M E R 2 0 0 8

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BCMA | SUMMER 2008

Officers

Nigel A. Spier, M.D.President

Octavio “Tony” Prieto, M.D.President Elect

Alberto Casaretto, M.D.Vice President

Aaron Elkin, M.D.Treasurer

Kutty Chandran, M.D.Secretary

Michael Weston, M.D.Immediate Past President

Linda Cox, M.D.Chair, Board of Trustees

Cynthia S. PetersonExecutive Vice President

Michael Weston, M.D.Editor

Board Members

Wanda Casaretto

Robert Cline, M.D.

Beverley Nelson-Curtis, M.D.

Vincent DeGennaro, M.D.

Alison DeSouza, M.D.

Michael Dolchin, M.D.

Nabil El Sanadi, M.D.

Paul Flaten, M.D.

Michael Funk, MPH, PA-C

Ronald Giffler, M.D.

Mark Grenitz, M.D.

Edwin Hamilton, M.D.

Yusoof Hamuth, M.D.

Julie Long, M.D.

Arthur Palamara, M.D.

Alan Routman, M.D.

Caren Singer, M.D.

Dana Wallace, M.D.

Bruce Zafran, M.D.

AMA Delegates

Robert Cline, M.D.

Ronald Giffler, M.D.

Arthur Palamara, M.D.

3 President’s Statement

7 EVP Message

21 Wage & Hour Issues

25 BCMA NewMembers

26 FDH-Appointment

27 PQRI-Update

33 A Day at Polo

35 The Three Little Pigs

38 Meetings & Events

40 In Memoriam

43 Calendar of Events

44 Announcements

Feature Story

10 The Joe DiMaggioChildren’s Hospital

12 Pediatric Anesthesiology

13 Congenital Heart Defects

14 Craniofacial Program

15 Hematology/Oncology

16 Transport Program

17 Pediatric Sleep Medicine

18 Infectious Diseases

19 Children’s Emergency

C A L E N D A R O F E V E N T S

Mark your calendar

BCMA ANNUALDINNER Nov. 1

THE RECORD is the official publication of Broward CountyMedical Association. Written contributions frommembersare always welcome. Opinions expressed are those of the authors and not necessarily those of the BCMA and BCMAassumes no responsibility for statements made. Advertising does not imply approval or endorsement by the BCMA.All advertising is subject to acceptance. The BCMA reserves the right to edit or reject any material submitted.

The Record: Features & News

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Prescription

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Page 5: Introducing 15YearsofExcellence64.130.39.163/pdfs/summer-2008.pdf2901 Okeechobee Blvd. West Palm Beach, FL Theo.Tarantini@bramanmc.com Preferred Leasing Program We will find the car

Someone once said that medicine is the only profession that constantly strives

to make itself unnecessary. But if one were to listen to all the critics and pundits

who claim to know what’s wrong with healthcare today, it would seem that

there is no shortage of groups who would seek to make the title of “M.D.” irrele-

vant. The insurance industry claims we cost too much, trial lawyers say we make

too many mistakes, and so-called consumer groups (many of whom are in fact

just instruments for either one of the former two groups I mentioned) say we

don’t care enough. And it seems everyone wants to propose a solution that

increasingly cuts physicians out of the picture.

Healthcare in the United States is at a crossroads, of that we can be certain.

Mounting costs of healthcare, growing from 14 to 19% of our GDP over the

next 5-10 years at the current rate, an ever increasing number of patients with

insufficient health insurance, and a groundswell of pressure to modernize the

mechanics of how our healthcare system communicates and conducts business,

are all coming to a head to force major change in the delivery of health care in

this country. Not to mention continued expectations, realistic or not, that our

healthcare system be error free.

Some may claim that we as a profession have done little to offer our own

solutions, and that organized medicine remains largely a reactive rather than

proactive effort, driven largely by members of the “old boys club” who spend

too much energy focused on trying to keep things the way they used to be,

rather than putting any challenging or bold new visions forward. My personal

opinion is that there is some truth to that. However, it is equally true that in our

current economic and political climate, there is little attention focused on bold

new ideas. The fact is, the press has limited desire to make healthcare reform

sound sexy in a 30 second sound bite. It just doesn’t get good ratings. And so

all too frequently, it has more to do with the money behind the message, rather

than the message itself.

Physician Heal Thyself!

Nigel A. Spier, M.D., LLC

Obstetrics & Gynecology

President, Broward County

Medical Association

Continued on next page

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But if there is something that has proven true, it is that when our cause

is just, and truly has the best interests of our patients at heart, the message

becomes inescapable and rings loud and clear. Case in point, our recent

battle in the Florida Legislature over our Managed Care Bill. Against seemingly

impossible odds, and just about every insurance carrier in the state, we prevailed

because the logic and fairness behind the effort was inescapable. I was once

told by a very prominent politician that politics has nothing to do with logic.

A seemingly very cynical and jaded view of our current system that, to be sure,

relies too heavily on which special interest group has the most dollars to bring

to the table.

I take a different view. It’s the appetite you bring to the table that counts!

We have heard it before “If you’re not at the table, chances are, you’re on the

menu.” The concept of fair play and parity with regard to insurance plans

recouping payments started out as a very simple concept 3 years ago that I

presented as a resolution entitled “No Take Backs” at the FMA annual meeting.

It passed without much fanfare and quickly became incorporated as part of the

5 year plan of the FMA’s medical economics and managed care committees.

My baby was pretty much out of my hands after that but as a result of one

person speaking out, we finally have some degree of parity with insurance plans

when it comes to claims adjudication. (For those of you who didn’t follow this,

until now Florida was the only state in the entire country where an HMO had

up to 30 months to ask for money back on a claim they had already paid!).

As we draw closer to the FMA annual meeting, it is more important than

ever to focus our efforts and unify around the basic principle that one person,

one voice can make a difference. Since my first days as a delegate to the annual

meeting, I am convinced of this. We have a major election coming up, and

healthcare will feature prominently at the center. We will have an opportunity

like never before to present our ideas and to influence the future of healthcare.

But to do so will take courage, conviction and action. Complaining in the lunch

room will accomplish nothing. If you have something to say, we want to hear it.

If there issomething

that has proventrue, it is whenour cause is

just, and trulyhas the best

interests of ourpatients at heart,

the messagebecomes inescapable

and rings loudand clear.

Continued…

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Signing up as a delegate for the annual meeting is the best way to accomplish

this and let your voice be heard.

I am thrilled and proud to say that we have our voice back. The Record is our

voice, your voice, the voice of healthcare in Broward County. You will notice sev-

eral changes in our layout, content and mission. We have rights as physicians

and we have responsibilities. Our right to be heard only works when we exercise

our responsibly to speak out. Over the next few issues, I will try to present

thoughtful, and perhaps controversial analysis of the various issues facing us

today. I hope that these will spark debate and thoughtful discussion so we can

better sharpen our focus. I challenge anyone reading this to take action and join

the team. For those of you who haven’t yet visited our new and improved web

site, I urge you to do so. You will find many resources there to help you thrive

and run a successful practice. You can also e-mail me with your questions, ideas

and thoughts at [email protected]. This is a new BCMA and revitalized

BCMA! Welcome aboard. I look forward to hearing from you!

NEEDYOUBCMA N E E D S D E L E G A T E S

YouCanMake a Difference!Now is the time to sign up and represent BCMA

by becoming a delegate or alternative for the

August 1-3, 2008 - FMA Annual Meeting

to be held at the Rosen Shingle Creek Resort

Orlando. Submit name and contact information.

Become a delegate

send name, phone

number and email

to Cynthia Peterson

[email protected]

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As members of the Broward County Medical Association, you need to call the

BCMA when you have a problem. If we cannot fix it, we will find someone

who can. Really, I promise. We try and most of the time we are successful.

Are you having a problem with MEDICARE, please call or email me. Have

your checks quit coming in the mail? The BCMA has a working relationship with

the people in Jacksonville at

First Coast and can help you

navigate through their long-

term process in solving your

problem. We cannot help if

you do not call. Yes, some of

our members had not been

paid by Medicare for over 6

months just because of a

small mistake in filling out

one of the forms. The NPI

caused a lot of problems.

Many doctors needed two

NPI numbers, and just did

not understand that. When-

ever there is a change to

your information, physicians

today have to fill out the

re-enrollment paperwork,

which is not an easy task.

Always give us your tracking

number, how long you have been dealing with the problem. Are you having a

coding problem? Jean Acevedo and staff are the BCMA’s endorsed experts

when it comes to coding. Jean will answer 5 free questions a year for BCMA

members. So please let us know when you are having a problem. Are you being

You need to call your congress men and

woman and urge them to co-sponsor

and pass S. 2785 (SAVE MEDICARE ACT OF 2008). I know you

are busy so have a staff person make the call for you. This is

very important. We are told that they never hear from the

doctors. So, make your VOICE HEARD. Time is running out to

stop a steep 10.6 percent cut in Medicare physician payments

scheduled for July 1. The AMA is working on your behalf and

has urged Congress to take immediate action to avert looming

cuts that will harm seniors’ access to care. S. 2785 would

prevent the 10.6 percent cuts in Medicare physician payments

planned for July 1, retain current payment levels for the

remainder of 2008 and enact a 1.8 percent increase for 2009.

Cynthia S. Peterson

Executive Vice President

Broward County

Medical Association

To share your ideas

and issues and news

please email at

[email protected]

Who You Gonna Call?

Continued on next page

CallNow

TODAY STAT

Sen. Mel Martinez 202-224-3041

Sen. Bill Nelson 202-224-5274

Cong. Lincoln Diaz-Balart 202-225-2778

Cong. Alcee Hastings 202-225-1313

Cong. Ron Klein 202-225-3026

Cong. Kendrick Meek 202-225-4506

Cong. Debbie W-Schultz 202-225-7931

Cong. Robert Wexler 202-225-3001

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audited? Are they asking for more detailed information? Well, we really need

to get to the root of the question. Why are they requesting more information?

SO, who you gonna call? The BCMA!

We are pleased to have the rebirth of The Record, the official journal of the

BCMA, and to announce that this project has been outsourced to the Soldani

Group; Maria Soldani, Pery Canan, and Sheri Dickinson. Thank you to those

of you who had your photos taken. We will be producing a new pictorial

Membership Directory due out October 2008. If you receive an award or know

of someone that has, please let us know. If you would like to advertise or know

of a company that would, please let us know. The information will be available

on the BCMA website. WWW.BCMA.COM Have you checked out the recently

refreshed web site? A very special thank you to our friends at The Quantum

Group, Noel J. Guillama, President & CEO for their support of the web site project.

As time marches on, life does seem to be more and more complicated for

physicians. We are here to help you with your problems and have formed two

new task force groups, the Medical Staff Advocacy Committee, and the MSO to

review managed care contracts. Jeff Cohen and Tim Monaghan, legal counsel

for the BCMA, are active participants in these task force meetings. Stay tuned

for the “Physicians Bill of Rights.”

Please mark November 1, 2008 on your calendar. That is the date for the

BCMA’s Annual Dinner and Installation of Officers. Dr. Tony Prieto and his

spouse, Lynne Prieto will be installed together. He will be BCMA President and

she is the President of the BCMA Alliance. A special evening is being planned

at the Pier 66. So jot that date down now on your calendar. All BCMA Past

Presidents and BCMA Alliance Past Presidents will be invited to attend.

Please see the BCMA Calendar of Events in this magazine with upcoming

events such as the Boat Parade Party (December 13, 2008) and an evening

meeting in September on “Selecting the Best EHR to Fit Your Practice.”

(September 17, 2008).

Until next quarter, don’t forget, Who You Gonna Call? BCMA, 954-714-9772

Continued…

If you have a burning

issue to share with

the members, please

let us know just

send an email

[email protected]

*New FloridaManaged

Care Legislation that

passed the Senate and

House, and awaits

approval by the

Governor. Specifically

the Bills require

managed care companies

to accept a valid

assignment of benefits

and pay in-network

physicians directly when

the services are provided

in-network or part of

a PPO; reduce the

“look back” period where

managed care companies

can demand repayment

from 30 months to 12

months; and expand the

disclosure requirements

of “silent” PPOs.

8 |

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the employee was doing, but

really was not doing at all.

Regarding the medical office,

the Department of Labor (DOL)

has issued “Fact Sheets” as to

whether nurses are exempt under

the FLSA. There is an exemption

for employees who are employed as a bona fide

executive, administrator, professional, outside

sales and computer employee.

By now everyone is aware that

the minimum wage in Florida has

increased to $6.79 an hour. Along

with this change comes the

responsibility to make sure that

the updated employment posters

are also prominently displayed. It

is not too late. If you need an updated poster go

to www.floridajobs.org/resources/fl_min_wage.

Effective August 23, 2004, the Fair Labor

Standards Act (FLSA) was amended and depend-

ing on your point of view it helped employers or

it just complicated an already confusing federal

law. One of the changes affected the “exempt

status”. It is important to know what each em-

ployee is doing rather than to assign a job title.

Placing all employees on a “salary” is not a good

idea, especially if the employee is really an hourly

non-exempt employee and entitled to overtime.

As a result, it is recommended that a job descrip-

tion be created for each position within the

medical office. The job descriptions should be

reviewed and updated annually. The job descrip-

tion should adequately reflect what the em-

ployee is actually doing as opposed to what the

ideal position entails or worse what you thought

Employment Update:

Wage and Hour IssuesBy Kimberly A. Gilmour, Esq.

Continued on next page

Under the exemption, a nurse may

qualify as a learned professional if

the following criteria are met:

1. The employee must receive a salary

of not less than $455.00 per week;

2. The employee’s primary duty must

be the performance of work which

requires advance knowledge, this

work is mainly intellectual and the

employee exercises discretion and

judgment;

3. The advance knowledge must be

in a field of science or learning; and

4. The advanced knowledge must be

acquired by a prolonged course of

specialized intellectual instruction.

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G i l m o u r ’ s l a w p r a c t i c e i s p r i m a r i l y i n v o l v e d w i t h e m p l o y m e n t l a w c h a l l e n g e s

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Registered nurses who are registered by a

state examining board generally meet the crite-

ria listed and are exempt. On the other hand if

you are paying a registered nurse on an hourly

basis, then they would still be entitled to over-

time compensation for every hour over 40 they

worked. It may be that an audit of the hours

worked is in order to determine whether the

R.N.’s in the office should be hourly or salary. If

you find that your R.N.’s rarely, if ever, work more

than 40 hours a week you may want to keep

them as hourly. This would allow a deduction in

their pay in the event they were late, took half a

day off or needed extra days off. When the R.N.

is salaried their pay is the same regardless of the

number of hours they work. In the week the

R.N. works 34 hours or the next week she works

42 hours, the salary is the same and does not

change.

For those medical offices that have licensed

practical nurses, the DOL takes the position that

LPN’s are non-exempt and entitled to overtime.

The DOL’s position is based on the fact that re-

gardless of the work and training, an advanced

academic degree is not required for this position.

Therefore, check to make sure that you have

properly classified the employees in your office.

The last thing an employer, especially a busy

doctor and medical office wants is to have the

DOL conduct an investigation and audit your

payroll and personnel records.

As far as other positions that

may be in your office:

Bookkeeper nonexempt, if they work more

than 40 hours they should be paid overtime.

Clerk nonexempt, if they work more than

40 hours they should be paid overtime.

Office Manager exempt, as long as they

truly are acting in a managerial capacity

and other requirements are met.

Physician Assistant exempt, as long as they

meet the educational qualifications as to years

of study and accredited school.

Registered or Certified Technician exempt, as

long as they have the 4 year degree and have at

least one year in a professional course in a school

of medical technology approved by the AMA.

Receptionist nonexempt, if they work more

than 40 hours they should be paid overtime.

Secretary/Assistant nonexempt, if they

work more than 40 hours they should be

paid overtime.

Supervisor exempt, as long as they truly are

acting in a managerial capacity and other

requirements are met.

It is equally important to make sure that you

have each employee sign a Payroll authorization

deduction form. This document makes it easier

for employers to be able to make deductions

from paychecks for employee expenses. Keep in

mind that it is the employers responsibility to

make sure that paychecks are correct and ready

Employment update continued…

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at the next available pay period. When an

employee is leaving, whether for cause or not,

they are to receive their last paycheck at the next

regularly schedule payday. Employers do not

have to pay employees early. As a side note, the

employee may be of the type that you want out

of the office as soon as possible.

Finally, remember that in the event you do

make an error in the paycheck by not paying the

correct amount or making an unauthorized

deduction, all is not lost as to the exemption

status. According to the DOL, if there is a mistake

as to the overtime calculation, an inadvertent or

isolated deduction will not result in the loss of

the exemption. However, it is necessary for the

employer to pay the employee the back wages.

For more information on this topic or any other employment

related issues please contact Kimberly A. Gilmour, Esq. 4179

Davie Road Suite 101 Davie FL 33314 954-584-6460

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Over the years, VITAS has developed

positive relationships and endorsement

from thousands who have a personal

or professional commitment to quality

end-of-life care, solidifying VITAS’

reputation as the nation’s leading

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Success

Founded in 1978Referrals: 1.800.93.VITASwww.VITAS.com

InnovativeHospice Care

• Since hospices do not compete on cost, success can be measured in large part by anorganization’s reputation throughout the communities it serves for providing great care.VITAS cares for more patients each day than any other hospice in the nation. Thatrecord of success speaks for itself.

• VITAS often offers care that many smaller hospices find it difficult—if not impossible—to provide. For example, VITAS concentrates its significant case management expertiseon providing Intensive Comfort CareSM (Continuous Care), which allows us to managethe patient’s care at home and avoid the inconvenience of a transfer to an inpatient facility.

• VITAS is a preferred provider of hospice services for Sunrise Senior Living, the nation’slargest assisted living company, which allows many seniors to “age in place” by receivingend-of-life care in their assisted living residence.

• VITAS was among the first hospice providers to partner with community-based hospitals(and later skilled nursing facilities and assisted living communities) to open dedicatedinpatient hospice units, with 27 homelike facilities established by January 2008.

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WELCOMEAlexander, Timothy A., MDPlastic SurgeryFt. Lauderdale

Allen, Gary S., MDCardiothoracic SurgeryHollywood

Berger, Clayton M., MDOphthalmologyFt. Lauderdale

Blanco, Mercedes Gonzalez, MDPsychiatryMiami

Bonner, Gregory F., MDInternal Medicine/GastroenterologyFt. Lauderdale

Braun, Ronald J., MDAnesthesiologyFt. Lauderdale

Carragher, Barry H., MDAnesthesiologyFt. Lauderdale

Falcone, Steven, MDRadiology/NeuroradiologyBoca Raton

Fernandez Jr., Bernardo B., MDCEO, Cleveland Clinic FLInternal Medicine/Vascular MedWeston

Foster, April EnnisMedical StudentNova SE University

Gayer, Steven I., MDAnesthesiologyDavie

Giraldo, Hernando, MDFamily Practice/GeriatricsHallandale

Gunnlaugsson, KristinaMedical StudentFAU/UM

Hanna, Faris A., MDOB-GYNHollywood

Lerman, Sam, MDInternal Medicine Endocrinology,Diabetes & MetabolismHollywood

Levine, Henry I., MDPediatricsPembroke Pines

Levy, Isaac E., MDInternal MedicineHematology OncologyPembroke Pines

Lim Jr., George T., MDNephrologySunrise

Mao, Lisa Kay, MDOphthalmologyFt. Lauderdale

Martin, Barbara, MDInternal MedicineTamarac

Mejia, Francisco Medina-, MDPediatricsPlantation

Naveira, Jose O., MDAnesthesiologyFt. Lauderdale

Patron, Andres, DOInternal MedicinePembroke Pines

Pevsner, Ramsey K., DOPsychiatryPlantation

Raziano, Joseph V., MDOB-GYNReproductive EndocrinologyPlantation

Reyes, Aurelio R., MDFamily PracticeHollywood

Reyes, Rene A., MDInternal MedicineHollywood

Rubio, Dayana, PAPhysician AssistantHollywood

Sarmiento, Sandra, MDFamily PracticeTamarac

Schneider, Andrew M., MDHematology OncologyLauderhill

Schwimmer, Mark, MDRadiology-DiagnosticHollywood

Seo, Christina J., MDColon & Rectal SurgeryCCF-Weston

Singh, Hari, MDInternal Medicine/GastroenterologyFt. Lauderdale

Steinberg, Jeffrey M., MDNeurologyHollywood

Strogen, Charles P., MDAnesthesiologyFt. Lauderdale

Trainor, Jack M., MDFamily Practice/Sports MedicineFt. Lauderdale

Urwin, Ross W., MDInterventional NeuroradiologyPompano Beach

BCMA N E W M E M B E R S S U M M E R 2 0 0 8

| 25

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Paula Thaqi, M.D., M.P.H. selected as new director

TALLAHASSEE – April 15, 2008 The Florida Department of Health (DOH) announcesthe appointment of Paula Thaqi, M.D., M.P.H. as Director of the Broward County HealthDepartment (CHD).

“I am pleased to welcome Paula Thaqi to the Broward County Health Department and toher new role within the Department of Health,” Deputy State Health Officer Tom Arnold said.“Dr. Thaqi’s experience as Director of the Highlands County Health Department and in publichealth organizations will complement the dedicated team at the Broward CHD.”

“I am honored to have the opportunity to work with the Broward County Health Department staff and community partnersin fulfilling our mission to promote, protect and improve the health of the community,” said Dr. Paula Thaqi.

Dr. Thaqi has served as Director of the Highlands County Health Department for the past seven years. She has led the healthdepartment in the Mobilizing for Action through Planning and Partnerships (MAPP) process and worked with community part-ners to meet local needs. Under her leadership, the health department implemented a performance excellence model, achievednational certification as a Public Health Ready health department, expanded children’s dental services, and obtained a newhealth department site for the Avon Park branch.

Previously, Dr. Thaqi has served in international public health with various non-governmental organizations and the UnitedNations World Health Organization in Kosovo. Prior to that, she was a pediatric emergency room attending physician in NewYork.

Dr. Thaqi holds a Doctor of Medicine degree from SUNY Health Science Center at Brooklyn, a Master of Public Health Degreefrom the Columbia University Mailman School of Public Health, and completed her pediatric residency training at ColumbiaPresbyterian Medical Center.

DOH promotes, protects and improves the health of all people in Florida. For more information about DOH programs, visitwww.doh.state.fl.us. To learn more about the Broward CHD, visit www.browardchd.org/.

The Florida Department of Health AnnouncesNew Director of the Broward County Health Department

26 |

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doctor gets paid is changing both in

and outside of the Medicare pro-

gram. And, if we look at other types

of health care providers and how the

Medicare program is handling their

“reporting,” physicians are being

treated somewhat better in this one

area at least. Case in point, Ambulatory Surgery

Centers (ASCs) will begin having voluntary reporting

of quality measures in 2009. They’ll be subject to a

2% update penalty if they do not report – no 1.5%

bonus payment for ASCs. As reported in the July/

August 2006 issue of the Journal of Family Practice

Management: “According to a large, national study

conducted in 2005 by Med-Vantage, there are 107

active P4P program sponsors nationwide, covering

more than 53 million Americans…It is estimated

that by 2008 there will be more than 160 P4P pro-

grams covering more than 85 million Americans.

Although primary care physicians continue to be

the key targets for P4P programs, both specialist

and hospital components are growing. For instance,

more than 95 percent of P4P programs include

primary care physicians, whereas 52 percent also

include specialists (with cardiology, orthopedics,

With passage of the Tax Relief and

Health Care Act of 2006, Congress

enabled CMS to reward physicians

for reporting certain clinical measures

under what is called the Physician

Quality Reporting Initiative (PQRI).

The remuneration, while not large, is a

step in the right direction. I think I understand physi-

cian frustration over the shrinking reimbursement

dollar, so it is specifically for this reason that I ask: Do

you really want to forego these additional dollars?

Especially while “reporting” actually should bring in

some additional revenue? I know there are some

physicians who feel PQRI will be burdensome. In

working with several local practices over the last year

since the PQRI program came about, we have found

that once they see what is actually involved, most

physicians react with “That’s all I have to do – circle

another code or two to represent something I’m

documenting anyway? I thought it was muchmore

complicated than that.”

No, the expected bonus check for successfully

reporting won’t pay for your child’s college educa-

tion. However, too many articles have been written

about pay-for-performance, quality reporting, etc.,

for us not to realize that change in how (and if) a

Update on CMS’s

Physician Quality Reporting InitiativeBy Jean Acevedo, LHRM, CPC, CHC

Continued on next page

J e a n A c e v e d o , A c e v e d o C o n s u l t i n g I n c o r p o r a t e d

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obstetrics-gynecology and endocrinology being the

most common) and a full third include hospitals.

Finally, 64 percent of P4P programs nowmeasure

and reward individual physician performance, not

just group performance”

Things to Know About PQRI

You “report” by submitting a CPT

Category II or HCPCS ‘G’ code on the

same claim as your charges when-

ever a measure you have chosen

applies. The “you” includes physi-

cians, nurse practitioners, physician

assistants, physical therapists, among

other Medicare providers.

You must bill with your national

provider identifier (NPI) to participate

in the program. CMS knows you are participating

when any of the PQRI CPT Category II or HCPCS ‘G’

codes appear on a claim submitted to Medicare. The

data reporting will be analyzed by the individual’s

NPI, although the bonus payment will be made to

the holder of the taxpayer identification number

(TIN), the practice.

You must choose at least three applicable

measures to report if three or more measures apply

to your specialty and/or patient base. Measures are

reported using CPT Category II codes and/or HCPCS

‘G’ codes, which often link to the patient’s diagnosis.

Once you pair a CPT Category II code with an

ICD-9 code, the number of times you report that

ICD-9 code for any eligible patient during the report-

ing period will determine the denominator for the

measure (i.e., the number of opportunities you had

to perform and report the measure). For example,

submitting a CPT Category II code for diabetes for

any patient causes all patients with a

diagnosis of diabetes to be included

in the denominator. Once reported,

the CPT Category II code must

be included with the diagnosis

80 percent of the time to be eligible

for the bonus payment.

The bonus will be computed as

1.5% of your total allowed charges

paid off the Medicare Physician Fee

Schedule for the reporting period, not just for claims

in which you reported a measure. The only physician

services that are excluded (because they are not

paid off the Physician Fee Schedule) are clinical

laboratory, DME, and drugs/biologics.

At this time, the only criterion for bonus

payment is the presence or absence of a PQRI code.

These codes must be on the same claim as the

service actually billed for the day (an Evaluation

and Management code or, in the case of reporting

the use of prophylactic antibiotics, a surgical

procedure code).

Wehave foundthatonce they seewhat is actuallyinvolved,mostphysicians reactwith“That’s allI have todo?”

28 |

PQRI continued…

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The first 2008 reporting period began January

1, 2008 and ends Dec. 31, 2008. CMS recently

announced a second reporting period; July 1, 2008

through December 31, 2008. So, those of you who

haven’t started yet, you have a couple of months

to get your systems in place

Your total Medicare allowed charges for all of

2008 or the last six months of 2008 (depending on

which of the reporting periods noted above apply

to you) will be used to determine the amount of the

bonus, not just billings that included the selected

measures. There was a cap in 2007, the bonus

payment cap has been eliminated for 2008.

Steps to Take

Once you review the measures that pertain to your

specialty and patient base, the applicable ‘G’ codes

and/or CPT Category II codes will need to be added

to your billing software with a $0 charge. If your

billing software will not allow a code with a $0

charge to appear on a claim, enter the PQRI codes

with a charge of $0.01. There are modifiers to

indicate that a patient meets an exclusion criteria

(the patient with a bleeding disorder who should

not be placed on aspirin for example). So the 1P,

2P and 3Pmodifiers will also need to be added

to your billing software.

CMS has also created a fourth modifier (8P)

which, as unbelievable as this may sound, is to be

used when a patient qualified for a measure yet

there is nothing to support that this was addressed.

Kind of like a Medicare “gimme” to help you win

the game of PQRI. Let’s say you’re a urologist and

you have chosen to report measure # 48 (1090F -

Assessment of Presence or Absence of Urinary

Incontinence in Women Aged 65 Years and Older).

If you see 1000 female patients this year who are

aged 65 or older, you would have to include the

CPT Category II code 1090F along with your visit

code on at least 800 of these patients’ Medicare

claims to qualify for the bonus payment to meet

the benchmark of having successfully reported

80% of the time when a chosenmeasure applies.

You’ve enlisted your billing staff to help ensure

your successful reporting. Today, Sally Biller realizes

as she is doing her data entry that there is nothing

in the charts to show this assessment was

performed for 4 of “today’s” patients. So, she

adds 1090F -8P as a 2nd line item to each of these

patient’s Medicare claims and, voila!, it counts

towards your successful reporting.

I’ve got to give CMS credit for this one, Congress

handed them this program last year and CMS had

very little time to come up with exactly how it

would work. With what they were given, they did a

laudable job, and there is a wealth of resources to

be found at: www.cms.hhs.gov/PQRI. I don’t know

about you, but the hardest part of getting started

Continued on next page

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with anything new is usually

just that, getting started. So,

we’ve provided you with a

sample billing sheet/PQRI

Superbill. This one is for

capturing three of the diabetes

measures. Feel free to take the

format and change it to meet

your needs. There are 134 PQRI

measures to choose from this

year. And, one of them can be

usedmerely because the en-

counter was documented on

an EMR. Regardless of any

hassles you’ve heard about,

this really is a pretty easy pro-

gram to implement and, do

you really want to forego 1.5%

of your Medicare allowed

charges this year? You’ll find

the list of measures, complete descriptions and

instructions as to how and when to report them,

along with other resources and tools at

www.cms.hhs.gov/PQRI.

Please be advised that while every effort has been made to ensure

the accuracy of the informationprovided, noassurance canbe given

by theBrowardCountyMedicalAssociation orAcevedoConsulting

Incorporated (ACI) thatCMS, the FloridaMedicare carrier or any

other payer will agree with ACI’s interpretation of coding and re-

imbursement guidelines. The advice given should be reviewed in

context with the medical necessity of services furnished as docu-

mented in themedical record and other payer-specific policies.

PQRI continued…DOB Date last seen:

Check Measure(s) Documented

Code (See below for modifier indications)

3044F

3045F

3046F

3046F-8P

3048F

3049F

3050F

3048F-8P

3074F

3075F

3077F

3078F

3079F

3080F

2000F-8P

Most recent diastolic blood pressure 80-89 mm Hg

PHYSICIAN'S PQRI DATA COLLECTION SHEET - DIABETESDATE

Measure & result

PHYSICIAN

A1C – Patients aged 18-75. Report with 99201-99215, 99341-99350, 99304-99310, 99324-99337, G0270-71, AND ICD-9 of 250.xx or 648.xx. Report at least once per reporting period.

Check first column to indicate measure(s) to be reported.

Most recent systolic blood pressure 140 mm Hg

Most recent A1C level within 12 months >9%

Most recent LDL-C level within 12 months 130 mg/dL

8P – Performance measure exclusion due to action not performed, reason not otherwise specified.

BP not performed within 12 months, reason not otherwise specified

Performance Measure Modifier Indications

Most recent A1C level <7.0%

Most recent A1C level 7.0% to 9.0%

Most recent diastolic blood pressure 90 mm Hg

Lipid management – Patients aged 18-75 w/most recent LDL-C in control. Report with 99201-99215, 99341-99350, 99304-99310, 99324- 99337, G0270-71 AND ICD-9 of 250.xx or 648.xx. Report at least once per reporting period.

Blood pressure – Patients aged 18-75, BP controlled. Report with 99201-99215, 99241-99245, 99341-99350, 99304-99310, 99324- 99337, G0344. Report at least once per reporting period. Report both systolic and diastolic.

Most recent systolic blood pressure 130-139 mm Hg

Not performed within 12 months, reason not otherwise specified

Most recent LDL-C level 100-129 mg/dL

Most recent systolic blood pressure <130 mm Hg

A1C not performed within 12 months, reason not otherwise specified

Most recent LDL-C level <100 mg/dL

MR#

Most recent diastolic blood pressure <80 mm Hg

PATIENT NAME

Above is an example

of the billing sheet /

PQRI Superbill.

Feel free to take the

format and change it

to meet your needs.

30 |

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Page 34: Introducing 15YearsofExcellence64.130.39.163/pdfs/summer-2008.pdf2901 Okeechobee Blvd. West Palm Beach, FL Theo.Tarantini@bramanmc.com Preferred Leasing Program We will find the car

The Region’s Monthly Newspaper for Healthcare Professionals & Physicians

Page 35: Introducing 15YearsofExcellence64.130.39.163/pdfs/summer-2008.pdf2901 Okeechobee Blvd. West Palm Beach, FL Theo.Tarantini@bramanmc.com Preferred Leasing Program We will find the car

A Day at PoloThe BCMA and PBCMS were guests of Braman Motorcarsat the International Polo Club in Wellington. A wonderfulChampagne Brunch and Championship Polo was enjoyedby doctors, their spouses, and guests. Special thanks to TheoTarantini and Cathy Idema Tarantini for being wonderful hosts.

Photos (1-7) left to right):

1. Jose Cruz,

Deborah Mulligan, M.D.,

Cristina Pelaez, M.D.

2. Arthur Palamara, M.D.,

Patricia Palamara,

Theo Tarantini

3. Tony Prieto, M.D.,

Nabil El Sanadi, M.D.

4. Pilar Gipps and

Robin Gipps, M.D.

5. Christina Seo, M.D.,

Paula Denoya, M.D.,

Mrs. Bafar,

Bashar Safar, M.D.

6. Mary Hamilton,

Patricia Palamara

7. Med. Students;

Avery Thornhill,

Christina Bergeron,

Gryan Lee, and

Vi Song Tring.

Event sponsored by BramanMotorcars PalmBeach,

Broward CountyMedical Associationand PalmBeach County

Medical Association

| 33

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© 2008 Misys Healthcare Systems, L.L.C. All rights reserved. Misys, the Misys Logo, and Misys MyWay™ are either registered trademarks or trademarks of Misys, plc in the United States.

Simple. Affordable. Complete.The new Misys MyWay™ is easy to

solution that can help you increase

how we can help you. Call us toll-free at (800) 334-8534 or

www.misyshealthcare.com.

www.misyshealthcare.com

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new revenue sources. They hire

lawyers and other consultants for

things they used to handle on their

own. The scramble to see more

patients and to earn less. They’re

stressed, and so are their families.

Their passion for medicine, for

making a difference is often overshadowed by these

“realities.” Though they often love what they do and

how it changes people’s lives, it isn’t as fun and

energizing as it once was.

In my view, the community of physicians has

never been so fractured. And, sadly, when there is a

connection among them, it is often to focus on their

frustrations, their bruises. The community has be-

come both weakened and focused on the negative.

Their commonality has become draining and disem-

powering. In archetypal terms, they have become

the warrior that does battle and gets beaten up in

the process each day. But there is another way.

Years ago, medical staff meetings were packed.

Departmental meetings were packed. Medical staffs

absolutely controlled the quality of care provided in

their hospitals, and many other things as well. They

walked with respect for themselves and each other.

In the Three Little Pigs story, there

were three pigs who each built a

house of a certain material, each

doing their best to ward off the Big

BadWolf. It is great instruction for

today’s physicians.

Pig #1 (“Ernie”) built his house of

straw, but it was nomatch for the Wolf. Pig #2

(“Bernie”) built his house of sticks and it was no

match for the wolf. Pig #3 (“Deepok”) apparently

attended PU (“Pig University”) where he earned a

degree in mechanical engineering and architecture.

He built his house of bricks and the wolf was

thwarted. The story is used to teach about intelli-

gence, ingenuity, planning and such. But there is

another way to see it.

Each pig alone was unable to deter the wolf.

And the wolf was each pigs’s worst fear, the fear of

being eaten. No single pig alone could deter the

wolf, not even two of them. It was only when they

stood together that victory was possible. Now that’s

a powerful story!

Physicians today feel haunted, some would say

attacked, by many things – managed care, hospital

administration, the government payers. One by one,

they do their best. They shave costs. They look for

Physicians Take A Lesson FromThe Three Little Pigs

By Jeffrey L. Cohen, Esq.

Continued on next page

M r . C o h e n i s b o a r d c e r t i f i e d b y t h e F l o r i d a B a r a s a s p e c i a l i s t i n H e a l t h L a w

| 35

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Hospital administration had a respectful and symbi-

otic relationship with themwhich required commu-

nication and cooperation.

Today there are stresses and events that did

not exist years ago. And over time physicians have

begun to tell a different story about themselves and

about their profession, one that casts them as “little

pigs,” as targets, and hospitals

andmanaged care payers as

the big bad wolf. They are “at

war.” They are the beaten war-

rior and their strength being

drained is affecting not only

them, but their patients and

communities. As they lose their

power, their enjoyment, the

quality of medical care is

threatened.

The clear thing about

Ernie, Bernie and Deepok is that there was a com-

plete shift when they stood together. It is not an

easy task, to be sure. Everyone is a little different in

their look, their values, their thinking. And two peo-

ple respecting and valuing each other’s differences is

sometimes hard. It requires an overriding ethic or vi-

sion, a vision of compassion and respect, in essence

“spirituality.” It was easy for the pigs because, well,

they are just pigs. But what we didn’t hear is that

once Ernie called Bernie a bad name, that Deepok

took Bernie’s parking space. In other words, they’ve

had their challenges with one another too. But the

end result is the same: try to survive alone and fail or

work together despite the apparent differences and

live. Taken a step further: Create a new vision that is

energizing and enjoyable and everyone wins.

Physicians have a challenge that is similar to the

pigs. In short, it comes down to vi-

sion, creating a new story, not just

personally but collectively. Everyone

knows the dominant story, the one

that doesn’t work. What story can

physicians tell instead? What inspires

them?What parts of what they do

inspire them? Those are the pieces

that will inform that new vision. They

have to come together to start that

process. And the process can’t be

connected or a reaction to what

they don’t like today, since that’s just another way to

connecting to what doesn’t work. In a sense, they

have to cut the strings that bind them and create a

new vision without those limitations. Work on the vi-

sion first and the particulars will become apparent.

You will knowwhat to do about managed care pay-

ers. You will knowwhat to do about hospital admin-

istration. Once the vision becomes enlivened (as it

once was), physicians will knowwhat to do about

managed care payers. You will knowwhat to do

What story canphysicians tellinstead?Whatinspires them?Thoseare thepieces thatwillinformthatnewvision

36 |

Three Little Pigs continued…

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about hospital administration. But focusing on the

particular problems here and there and then react-

ing does not take physicians anywhere. In fact, it

leaves them digging themselves deeper into situa-

tions and problems, with no apparent way out be-

cause there is no greater vision that guides them to

a better, more fulfilling andmore powerful way.

Physicians have to stop looking for quick fixes.

There is no lawyer or consultant that can do it for

them. A lawyer reviewingmedical staff bylaws,

though useful, is valueless if the medical staff mem-

bers will not work together. Physicians have to be

flexible with the way the world is today. They cannot

insist medicine be exactly the way it was. Technol-

ogy is different. People are different. Patients have a

greater need for information and often want to play

a more active role in their care. And they are more

open to things that may be confusing to physicians.

If physicians are to enjoy practicing medicine again,

and if communities will be better off for that, then it

will be because physicians themselves have to-

gether reestablished themselves. And that requires

time, commitment, flexibility, a lot of interaction and

humor. In short, they have to show up…again.

Mr. Cohen worked as Associate General Counsel to the Florida

Medical Association from 1989 to 1993. He is a shareholder in the

DelrayBeach law firmof Strawn,Monaghan&Cohen, P.A. and is

BoardCertified by theFloridaBar as a specialist inHealthLaw.He

was recently selectedbyFloridaTrendas one ofFlorida’s LegalElite.

Mr. Cohenmay be reached by calling 561.278.9400.

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Women Physicians MeetingApril 16 - Fort Lauderdale, Tower Club

Sixty women physicians enjoyed networking and visiting with

sponsors including Susie’s Jewelry & Bags with the awesome

view and dinner at the Tower Club.

Photos (1-3 left to right):

1. Gail Woodley, Kameron

Knowlton, Ellen Wong

Representing Ironstone Bank.

2. Shareen Greenbaum, M.D.,

Daniela Botoman, M.D.

3. Tammi Sommerville,

The Photography Company,

Kristina Gunnlaugsson, Med.

Stu, FAU, Gail Woodley.

MergingMedical Practices

O P P O R T U N I T I E S C H A L L E N G E S

April 9 - Sheraton Airport Hotel

Eighty -two physicians and practice administrators

enjoyed an educational evening on the pros and cons

of merging medical practices. Sponsors ranged from

computer software companies to insurance companies.

Photos (7-10 left to right):

7. Dawn Davanzo, M.D. Veronica

Gipps, M.D. 8. Melanie Hecker,

M.D., Christina Bergeron, Med.

Stu., NSU. 9. Jennifer Capezzuti,

D.O., Helen Salsburg, M.D.,

Shery Roth, PA-C, Vladislava

Culina, M.D., Nicole Pearl, M.D.

10. Mariana Martinasevic, M.D.,

Avery Thornhill, Med. Stu., NSU,

Dana Wallace, M.D.

38 |

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BCMA AllianceI N S T A L L A T I O N O F O F F I C E R S

May 7 - Lauderdale Yacht ClubPhoto group, left to right: Wanda Casaretto, Lynne Prieto

(New President), Touyen Li, Lori El Sanadi, Joni Routman,

Diana Moll, Anne Grenitz, Marietta Glazer, Susan Flaten, Jane Eberly.

Photos (4-6 left to right):

4. Carmen Miller, Stacey Kroll,

Representing McKinley Finan-

cial Services. 5. Cathy Idema,

Dana Wallace, M.D., Caren

Singer, M.D., Nada Boskovic,

M.D. 6. Christina Bergeron,

Med. Stu., NSU, Hiliary Gerber,

Med. Stu., NSU, Candace White,

Med. Stu., NSU, Nadeen White,

M.D., and Alison DeSouza, M.D.

Photos (1-3 left to right):

1. Will Rideout and Chad

Novitski representing

MISYS. 2. Tom Murphy,

representing Danna-Gracey.

3. Panel Discussion: Lanny

Pauley, Todd Blum, Anne

Tullis, Mark Stern, CPA,

Harold Kaplan, J.D.

| 39

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MEMORIAMBCMA I N M E M O R I A M

Extends heartfeltsympathy to the

families on their loss

Henry Cooper, M.D. January 17, 2007

Fernando DeElejalde, M.D. October 19, 2007

William Fanizzi, M.D. May 25, 2007

Joseph Hopen, M.D. February 20, 2007

Sachidanan Mallan M.D. December 21, 2007

Patrick Mulhern, M.D. March 8, 2007

Richard Neubauer, M.D. June 11, 2007

Charles Seymour, M.D. January 17, 2007

Gaetano Lo Presti, M.D. April 9, 2008

Grover McDaniel, M.D. April 16, 2008

Kathleen McGrady, M.D. April 9, 2008

Morton Morris, D.O., J.D. May 2, 2008

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“Success always comeswhen preparation

meets opportunity.”- Henry Harmon

S p o n s o r s h i p O p p o r t u n i t i e s :

The Broward County Medical Associationinvites Healthcare organizations andphysician practices to consider thesponsorship of an issue. As a sponsoryou will enjoy the following benefits:

• Customized front cover featuring a photo• 2 - Full page color ads• 8 - editorial pages in color to be used by

BCMA member physicians.

S p o n s o r s h i p $ 5 , 0 0 0 . 0 0

BCMA 5101 NW 21 Avenue, Suite 440, Fort Lauderdale FL 33309 Contact: Pery Canan 954.812.3882 [email protected]

Editorial approval is required. Articles should be 750 words and may include a color photo of the person submitting it. All camera ready pages mustbe submitted 5 weeks prior to the issue date. If writing and design services are required, additional cost will be incurred based on the need..

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CALENDARBCMA C A L E N D A R O F E V E N T S

June7 Dade County Medical Association

Annual Dinner, Sofitel Hotel

10 Broward County Pediatric Society,

6:30 p.m., Riverside Hotel

18 AMA Meeting,

Hyatt Regency, Chicago

18 Women Physicians Section

Dinner Meeting, 6:00 p.m.

Arthur Murray Dance Studio,

7:00 p.m., Cantina Laredo Restaurant

26 BCMA Board of Directors, 6:30 p.m.

July10 EMS Committee Meeting, Noon,

BCMA South Florida Caucus Meeting

for All Delegates, 6:30 p.m., place TBA.

31 Thru August 3

FMA ANNUAL MEETING,

Rosen Shingle Creek, Orlando

September17 EHR Best Practice Series-Selecting

the Best EHR (Electronic Health Record)

System to Fit Your Practice, 6:00 p.m.

November1 BCMA ANNUAL DINNER,

PIER 66

December13 BCMA BOAT PARADE PARTY

| 43

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CONGRATSBCMA C O N G R A T U L A T I O N S

Linda Cox, M.D.Chair of the Practice and Policy Division

of the American Academy of Allergy

Asthma and Immunology as well as

a member of the Board of Directors.

DanaWallace, M.D.who will be installed Vice President

of the American College of Allergy

Asthma and Immunology.

Joanna L. Greenblatt-Drowas, D.O.a family medicine resident at Broward General

Medical Center and a BCMAMember, was

named as a recipient of the 2008 American

Medical Association Foundation Leadership

Award, which was presented to Dr. Drowas

during the AMA’s National Advocacy Conference

in Washington, D.C. in March.

Please submit announcements

to Cynthia Peterson at:

[email protected]

The Record: Advertisers

Shelton Ferrari & Maserati 800-862-0858 IFC www.sheltonferrari.com

Braman Motorcars Palm Beach 888-880-2338 2 & IBC www.brahmanmotorcars.com

Jobing.com 305-455-4300 6 www.jobing.com

Joe DiMaggio Children’s Hospital 954-987-2000 9 www.jdch.com

Memorial Healthcare System 800-944-3627 20 www.mhs.net

Clarity Billing Solutions 954-714-6320 23 www.claritybillingsolutions.com

Vitas Innovative Hospice Care 800-938-4827 24 www.vitas.com

Infectious Diseases Associates 954-772-7773 26

Adera On-Site Security Shredding 800-995-6036 31

S. Florida Hospital News 561-368-6950 32 www.hospitalnews.org

MISYS 800-334-8534 34 www.misyshealthcare.com

Avisena 877-284-7362 37 www.avisena.com

All Care Consultants, Inc. 888-369-2224 37 www.allcareconsultants.com

Ober Realty 954-614-8001 40 [email protected]

Med Marketplace 888-502-2800 41 www.medmarketplace.com

First Professionals 800-741-3742 BC www.firstprofessionals.com44 |

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888-880-23382901 Okeechobee Blvd. West Palm Beach, FL

[email protected]

B

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Broward County Medical Association5101 NW 21 Avenue, Suite 440Fort Lauderdale, FL 33309

PRSRT STDUS POSTAGE

PAIDPERMIT 334FT. LAUD, FL