intro to sem. marketing planning and executing the conception, pricing, promotion, and...

Intro to SEM

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Intro to SEM

MarketingPlanning and executing the conception,

pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective

What does this mean in your own words?

Intro to SEM

Marketing Creation: Involves product development

Maintenance: Marketing must continue as long as the business operates

Satisfaction: Must meet the needs of BOTH businesses and customers

Exchange Relationship: Occurs when people both give and receive something of value

Intro to SEM

UtilitiesAttributes of goods/services that make them

capable of satisfying consumers’ wants and needs5 Utilities

1. Form

2. Place

3. Time

4. Possession

5. Information

Intro to SEM

Form: Making products that consumers need and want – Special features or ingredients

Place: Having a product where customers can buy it – Online / Mail / Retail

Time: Having products available when consumers want them – Store hour / Holiday events

Possession: Exchange of a product for money – Cash / Credit / Layaway

Information: Communication with consumers – Information about the product and how to use it

Intro to SEM

The Marketing Mix (4 P’s) Product:

What a business offers customers

Place (some times referred as Distribution): Locations and methods used to make products available to

customers

Price: Amount customers pay for products

Promotion Ways to encourage customers to purchase products and increase

customer satisfaction

Intro to SEM

Four Marketing Elements (4 P’s) Which of the 4 P’s is most important?

Why?

What is the 5th P?

Intro to SEM

Sports Marketing Sports-based

Marketing of teams, sports, venues, and athletes

Examples? Chicago Bears, MLB, Rose Bowl, Payton Manning

Traditional Efforts to incorporate sports into the firm’s marketing

Examples?

Coke, Pinnacle Bank, Wheaties, HD TV

Intro to SEM

Traditional Sports Based

Intro to SEM

Entertainment Marketing Influencing how customers choose to use their time

and money Marketed as a product

Examples?

Iron Man, WWE, DMB Concert

Entertainment to draw attention to other products Examples?

Hiring a celebrity to endorse a product

Intro to SEM

Marketed as Product Draw Attention to

Other Products

Study Abroad and Exchanges Study Abroad and Exchanges Team

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intro to sem. marketing planning and executing the conception, pricing, promotion, and...

Documents

sem slide

product slide

sem entertainment marketing

information slide

sem marketing creation

sem form

product examples

value slide