intro to referral marketing
TRANSCRIPT
Intro to Referral Marke.ng & Friendvites
Agenda
1. What is Referral Marke1ng? 2. Why should you have a Referral Program? 3. What makes Friendvites different? 4. How can you build your Referral Program? 5. What are the 5 best prac1ces for Referral Programs? 6. Q&A
What Is Referral Marke.ng?
Referral Marke1ng is a way for your customers to share your business with their friends.
Turn your happy customers into referral superstars!
Why You Should Have A Referral Program
Did you know? • 65% of new business comes from referrals. • People are 4x more likely to buy when referred by a friend.
• People love sharing things! • You’ll trust your friend’s recommenda1on more than any marketer. • Referral programs consistently drive results month over month. • Your customers help you reach a new audience when they share with their friends. • Track how many people are sharing, and who your top brand advocates are.
What Makes Friendvites Different?
Compe11ve Pricing
Easy To Install API
Friendly Customer Service
Simple Tracking in Dashboard
Free For 30 Days!
Know Your Top Referrers
Ways To Build Your Referral Program
You can offer:
Benefit Structure: • Single-‐Sided: benefit for
referrer only. • Rewards your EXISTING
customers. • Double-‐Sided: benefits for both
referrer and referee. • Rewards your NEW and
EXISTING customers.
5 Best Prac.ces For Referral Programs 1. Make your program simple & easy to understand • Who Are You Targe1ng? • What Are You Giving Them? • What Do They Need To Do?
2. Allow users to share via Email, Facebook, and TwiRer • Your customers have a vast social media influence & can be your best social media marketer.
3. Use a simple landing page • What is the first thing you want users to see? • What is the ac1on you want them to take?
4. A/B Test • Create mul1ple benefits and campaigns to find out which offer is most compelling.
5. Promote your Referral Program • Website Placement, Announcement, Blog Post, Email Signature, Social Pages, etc!
• We will e-‐mail you a replay of this webinar. • Visit www.Friendvites.com and sign up for your 30 Day Free Trial! • Spread the word about Friendvites and Earn $10 off. • Join our next webinar.
What’s Next?
