Developing Marketing Strategies

Group Activity

The 5 Ps of Marketing• All marketing plans have the following “5 Ps”. They are:

The 5 PsPrice

Product

Place

Promotion

Packaging

Product• Activity:– Imagine that the charity drive event is next week

and you have to decide on a product/service to sell.

– Question 1: What product or service would you sell?

– Question 2: Why do you choose this product/service? Why would the customers want it?

Price• Activity:– Question 1: What is the selling price of your product?

– Question 2: What did you consider before setting that price?

Packaging• Activity:– Question 1: How does the product’s packaging look

like?

– Question 2: Why did you choose that packaging?

Promotion• Activity:– Question 1: Suggest THREE (3) strategies for successful

face-to-face selling.

– Question 2: What else can you do to promote/advertise your product?

Place (or distribution)• Activity:– Question 1: Suggest THREE (3) ways to make it easy for

your customers to obtain the product.

Requirements• Discuss the questions given in the allotted 45

minutes.

• At the end of the allotted time, each group will present their findings.