intro to 20 technology

Copyright © 2009, Ektron Inc. All Rights Reserved

Intro to 2.0 TechnologyIntro to 2.0 Technology

Bill CavaCTO, ektron

twitter / @billcavaemail / [email protected]

Bill CavaCTO, ektron

twitter / @billcavaemail / [email protected]


A little about me …A little about me …


What is Social Software?What is Social Software?


Web 2.0?


Do you know what Web 2.0 is?


“Web 2.0 is the move to the internet as platform, and an understanding of the rules for success on that new platform.”

“First among those rules is building applications that harness network effects to get better the more that people use them.”


Web 1.0 Web 2.0Read Only User Generated

Eyeballs HandsStickiness Syndication

Editors BuzzCentralized Crowdsourcing

Marketing in a Web 2.0 World - 04/2009

http://www.marketingpower.com/ResourceLibrary/Pages/Webcasts/Marketing_in_a_Web_20_World_012809.aspx


Web 2.0 - Communication PatternsWeb 2.0 - Communication Patterns

The Monolog

Blogs - a soap box for expressing ones point of view

The Catalog

Wikis – a store of information created by the community

The Dialog

Micro Blogging, Discussion Boards –channels to engage and interact

Feedback Loop

Ratings, Reviews, Comments, Flags, etc


Social networkingSocial networking

Not a new phenomenon

Term was coined in the 1950s to describe something that occurs naturally

Describes the natural interaction between people to find things and information

People, places, things and information are connected via “friend of a friend of a friend”


delicious.comdelicious.com


flickr.comflickr.com


facebook.comfacebook.com


Do you know what Enterprise 2.0 is?


What is Enterprise 2.0?What is Enterprise 2.0?

“The use of emergent social software platforms

by organizations in pursuit of their goals”

Prof. Andrew McAfee, Harvard Business School


SLATESSLATES

•Information needs to be discoverableSearch•Outlines what’s importantLinks•Writing for a broad audienceAuthoring•Light weight categorizationTags•RecommendationsExtensions

•SyndicationSignals


.Strong & Weak TiesStrong & Weak Ties


Case StudiesCase Studies


“The biggest impediment to all-source analysis is human or

systemic resistance to sharing information”

9/11 Commission Report


IntellipediaIntellipedia

“It helps us capture knowledge and stand on the shoulders of

giants”

Sean Dennehy, Intellipedia Evangelist


Intellipedia

Intellink Blogs

TagConnect

IntelDocs

Gallery

iVideo

Syndication


Social networking + corporate intranetsSocial networking + corporate intranets

Letting employees interact with information colleagues naturally improves:

Collaboration

Communication

Accountability

Personalization


• 33% found menu navigation ineffective• 50% found search to be ineffective


30 years go30 years go


10 years ago10 years ago


TodayToday

Personal profiles

Customized to provide all access in one spot

Documents

Applications

Colleagues

Groups


TodayToday


Personal profiles

Status updates on project progress

Calendars show important dates

Group/project spaces

Group updates are shared

rogress can be tracked

Forums to contribute ideas and assistance


CollaborationCollaboration

Moves discussions away from hallways, water coolers and email

Now can occur with colleagues who might not have been involved before

Can comment and add input to works in progress

Documents can be shared and worked on

Creativity

One idea can inspire other ideas

Wider exposure to the project stakeholders

Collaboration Networks

“Collaboration Networks will be to Enterprises what Social Networks are to Consumers” – Padmasree Warrior, CTO Cisco


John Deere• Communication• Discovery• User Driven • Collaborative

Results• Easier to manage• Better usability• Wisdom of the crowds• Connected people


Where do we go from here?Where do we go from here?

What are Activity Streams?

LifeStreaming

Facebook NewsFeed

Agregation

FriendFeed

Enterprise Activity StreamsLive Status Report


Bill Cava

twitter: @billcava

email: bill at cava dot us