intro media in the online age outline prezi

8/2/2019 Intro Media in the online Age Outline Prezi

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[ A2 Exam - Critical Perspectives]

Media in tlhe

Onlirne Age



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'heooy

edia in the." concept "I



The Long TailChris Anderson 2006

- Internet & convergence mean more

audience can be reached so' sales of

the mass, popular products are

equalled, if not exceeded, bv the

'other' sales of less popular products

- niche audiences become moreimportant as do niche texts and

products



Wikinomics

Don Tapscott & Anthony Wlllliams 2006

IFive key ideas behind their theory

- Peering

- Free-creativity

- Democratisation

- Global Thinking

- 'The Perfect Storm I

Ilinked strongly with the core concept of

AUDIENCE



Charles Leadbetter - 20'06

Don Gillmor - 2004Henry .Jenkins - Diqital Natives

Matt Hills - Fans

John Naughton - Internet chanqes happen

whether you participate or not

Here comes everybody -

We-,Think, Cloud Culture



The Digital Divide - Nick Couldry

Cult of the Amateur - Andrew IKeen

The 'nay-sayers'



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edia in the." concept "I



An d ene m1oli"elhing••.

Other issues:

- Globalisation- Democratisation

~Ideological control?

- Piracy, regulation & control

•one usronSo where do we go

from here?



The Future

Welb3.0 - The semantic web

'Metal-verse Hoadrnap' - John Smart

Diqital Media Futures - Richard Berger



And one more thing ••.

Other issues:

- Globalisa ion

- Democratisatio ..

- Ideo logical co t ol?

- Piracy, reg lation & cont 01

intro media in the online age outline prezi

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