intrapreneurship doing innovation in a company
TRANSCRIPT
Leading innovation in an established company
Tiger Power
Intrapreneurs are not entrepreneurs….
and entrepreneursare not intrapreneurs.
n
Entrepreneurs Intrapreneurs
Making the new a reality on the outside
Making the new a reality on the inside
new
nnew
Established companies have scale and and start ups want scale.
Scale
• Deepening our relationship with customers
• Making channels more efficient via investment
• Investing in technology to keep competition at bay
• Focusing on manufacturing efficiency so we can maintain our margins
Dimensions of Scale
The only way to achieve scale is to increase consistency.
Consistency
Intrapreneurs need to manage the tension between the sameness needed for scale and the change required for innovation.
Noble ProblemHow might we make the new a reality in a company designed for sameness?
nn
You CompanyHow might I make the new a reality in my company?
How might a company simultaneously embrace efficient and change?
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Lief Ericsson Mahatma Gandhi
You
Servitude Leadership
“No one can do anything that matters by themselves”
Emily Riley
You
Promoting change without activating an organization’s variation elimination anti-bodies
You
Undercover Radical
• Make others the hero of your story• Help before help is needed• Practice the art of the long view• Bend rules and avoid breaking them• Display humble confidence
Things great intrapreneurs do
You
90%
creating the efficiency required for scale
10%creating the change required for innovation
Company
90-10 Organization
90%
Company
Organizational Design10%90%
Hierarchy
Optimal for efficiency
Network
Optimal for exploration
Company
Organizational Design
• Predictable outcomes • Adaptable outcomes• Bet on projects • Bet on people• Use metrics • Use insights• Reward delivery on
promises• Reward results
achieved
10%90%
Hierarchy Network
90%
Company
Adaptation
Being connected; yet separate is a must.
“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function”
F. Scott Fitzgerald
Company
• Leaders need to add to the skills that made them successful
• All the systems have been designed for efficiency
• Fairness and equality are not the same concept
Mental Barriers
Company
Intrapreneurs Checklist•Do you want to create a product movement rather than a new product?
•Do you have the patience to push in the same direction for a long time?
•Do you have allies in many places in the company?
•Do you want to be the CEO?
• Can your company bet on people rather than projects?
• Can your company make investments based on insights rather than metrics?
• Can your company manage based on fairness rather than equality?
• Can your company manage radically diverse talent?
• Can your company lead by coaching rather than deciding?
Organizational checklist
Company
Intrapreneurs…..•are not entrepreneurs•manage the tension between sameness and new
•respect the 90 while living in the 10•believe in servitude leadership•get to play with big assets
You
Sharing …..Part of the rationale for speaking at Product Camp is to make connections with people that have experienced the challenges of making the new a reality in an established company,
If you would like to share your experiences with me, please contact me via
e-mail, [email protected] or
linkedin www.linkedin.com/in/stevenfahrenholtz
Steven FahrenholtzPhone: 612.817.2499 [email protected]/in/stevenfahrenholtz
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