1. Introduction

1.1 Background

XLRI eatery market is extremely diverse with each of the five incumbents operating in their own

specific niche markets. The five main players are Bishuda, Daddus, Day Canteen, Dhaba and the

Fruit & Juice Bar. Each of them provide a different menu and operate at dissimilar times. Every

eatery operates in the basis of product differentiation.

Eatery Type of Menu Operating Time

Bishuda Night Canteen Fast Food 23:00 – 04:30

Dhaba Indian/South Indian/Chinese 10:30 – 02:00

Day Canteen Indian 12:00 – 17:00

Daddus Snacks 08:00 – 21:00

Fruit and Juice Bar Fruits/ Juices 12:00 – 22:00

Bala Dosa Dosa 18:00 – 21:00

Table1. Menu and operating times of eateries in XLRI

After detailed focused group discussions we can further classify these eateries on the basis of 7

other factors – Speed of service, Variety of food offered, Perceived Healthiness, Proximity,

Prices, Hygiene, and Ambience. We have rated each of the eatery on a scale of 1-5 on the basis

of the responses obtained from the group discussion.

Eatery Speed Variety Healthiness Proximity* Prices Hygiene Ambience

Bishuda Night

Canteen1 3 1 5 3 1 4

Dhaba 1 4 2 2 3 4 4

Day Canteen 3 5 1 5 3 2 2

Daddus 4 3 3 5 4 4 3

Fruit and Juice

Bar5 2 5 2 2 4 2

Bala Dosa 2 2 3 4 1 3 2

Table2. Classification of eateries on the basis of factors identified in the group discussion

(Higher the score, better it is)

*Proximity from New Hostel

However due to the present trend of fitness across the campus, students have been raising their

voices about the condition in which the food is prepared and the distance they have to travel to

get to these eateries. They have started preferring food outlets like Dominos, Grill Inn, Novelty,

Yo China!, Moti Mahal which deliver hygienic and superior quality food right at their doorstep.

Due to this, sales of Bishuda, Daddus and Day Canteen have been falling. Day Canteen has

closed down after the end of tem of senior batch. Bishuda is considering shuttering his shop and

Daddus revenues have fallen considerably.

By designing and conducting this market survey we hope to find out what these eateries could do

to survive these tough times.