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Network Intelligent ApplicationsDriving Smarter Business with the Application Economy

Lauren Cooney, Sr. Director Emerging Software Strategy & PartnershipsCisco Systems

May 7, 2013

Agenda

▸ CiscoONE/SDN Portfolio Momentum

▸ Next Generation Platforms & Application/Ecosystem Enablement

▸ Open Source & Community Innovation

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OPEN NETWORK ENVIRONMENT

Connecting the Network & Applications

SDN

Open APIs

Bi-Directional Interaction

Orchestration and Automation

Simplified Network Control Plane

More Elasticity

Cisco ONE foundational elements

Platform APIs

Overlay Networks

Controller & Agents

Software Controller

Network Function and Service Virtualization (NfV)

Expanded Data Center and Cloud Infrastructure Real-Time Analytics

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Programmability at the Core of Application Solutions

Over 50 Customers in beta and growing each month

Breadth of Beta Customers:▸ Top Service Providers & Telcos▸ Massively Scalable Data Centers ▸ Financials & Banking▸ Cloud Companies▸ Start-ups ▸ System Integrators▸ Academia▸ Defense▸ Large Social Media & Content companies ▸ Multiple Fortune 100 Companies

Our Cisco ONE Customer Base is Growing Quickly

Cisco Offerings/Solutions▸ Cross Domain Orchestration

▸ Enabling virtual networking applications and appliances to run, scale and deliver intelligent services across multiple platforms (on or off premises)

▸ Consistent security programming models that scale x-network (authentication, authorization, etc)

▸ Programmable SLAs (new)

▸ Service Assurance (new)

Cisco ONE Solutions allow for faster application development, service creation & deployment, as well as reduction in operating expenses and/or increased monetization opportunities.

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Connecting Offerings For Robust Solutions▸ Cloud-Based Management▸ Mobility (virtualized GI-LAN)▸ Network DVR/CDN (Video)▸ Security coupled with network

telemetry policy for BYOD▸ WAN Orchestration & VPN offerings

Provide New Solutions to Install Base▸ Simple software upgrade & Deployment Models▸ Common Orchestration▸ Reusable Solutions & Building Blocks

Provides Opportunities for Innovation

NfV Solutions Drive Greater Network Intelligence to Apps

Video

Cloud Computing

Collaboration

Security

Mobility

Driving Smarter Business with the New Application Economy

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Data Center

Intelligent Network

Cloud

Enabling Better Business with Smarter, Faster Apps

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SDN is the Enabler of Amazing User Experiences

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Application

EmbeddedSoftware

• New Businesses• SaaS + Integration• Analytics, Operations BI

• Management• Orchestration• Network Level Exposure• Controllers

• Core Business• Route, Switch, Appliance• IOS, XR, NXOS, others…

Infrastructure Software

Device APIs

Network APIs REST APIs

onePK and Agents

Faster, Smarter, SimplerNetwork Intelligent Applications

Extending the network access Evolving software solutions

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HA

Deployment

Simplifying Applications & Services for Multiple Environments

COMMONHARDWARE

VIRTUALMACHINES - NfV

ELASTICCLOUD

PURPOSEBUILT

HYPERVISOR

Network Intelligent Applications will Drive New Solutions & OpportunitiesThe Network Ties Critical Elements to Allow for Applications to be run in Multiple Environments

Physical, Virtual, Public & Private… Write Once, Run Anywhere

Platform Hardware Software

Redundancy Resiliency

Manual Automatic

COMMON PLATFORM & NETWORK INTELLIGENCE FOR APPLICATIONS: Consistency of Policy, Features, Security, Management

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New Partnerships, New Engagement Models

▸ Driving the Ecosystem Distribution Channel- RedHat · Microsoft · Citrix · IBM · VMware

▸ Enabling an Network Intelligent Applications via Programmatic Interfaces, Common Developer Building Blocks & Integration with Existing Developer Tools

▸ Developers Driving the Next Wave of Innovation - Network Applications:

Automation, Programmable Workloads, Service Insertion, Enabling Virtual Network Applications to run across Private, Public & Hybrid Environments

- SaaS & New Developer Applications: Mobile application performance, Network Layer Trouble-shooting, Enabling Server, Storage, Network service availability

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Cisco and the New Application Economy▸ Cisco is breaking down the “walled garden” of platform & cloud for applications to run in

multiple environments, on & off premises/hybrid/public with minor changes to applications themselves vs. full re-writes.

▸ Cisco is changing the way we deliver on our software solutions; simple software upgrade & roll out across all devices; lowering OPEX & creating faster development & deployment cycles for customers.

▸ These solutions will be provided across Cisco’s entire $180B install base

▸ The platform as we know it will drastically shift due to new needs:- Applications need platform independence regardless of where they were built

- Free to run across multiple platforms and end to end infrastructures

- Guarantee SLA, Workloads and movement to different environments (Server, Storage, Network)

Network Intelligent Applications Allow for Platform Independence & New Opportunities

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Customer offerings in development

▸ Workload SLAs

▸ Tuning Workload for Optimal Content Performance

▸ Extraction of network intelligence via programmatic interfaces to higher abstraction layers

▸ Dynamic content – Dynamic content acceleration to the edge- Geographic presence/requirements

- CDN/CDNi, Video optimization, Multicast/Broadcast Services

▸ Highly interactive, Latency-sensitive applications- Traffic localization improves performance

- VoLTE, VoWiFi, Direct Connect, Name services

▸ “Big Data” business models- Distribution reduces dataset – Aggregation, Normalization,

Distribution

- IoE/M2M, Identity Graph

▸ Normalize high peak-to-trough demand profiles- Oversubscribing compute resources improves economics

- Cloud RAN, Baseband pooling, IPSec termination

- General purpose compute for scaling above average utilization

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The Technology Industry is at a Tipping PointThe Network will Drive The Next Generation of Applications, from Mobile to Cloud, Server, Storage & Network▸ Portfolio Offerings & Robust Solutions

- Versus Point Products & Technologies; Tying solutions together better for our customer & partner needs

- Lower OPEX for customers, new monetization opportunities and faster development/deployment cycles

▸ SDN & NfV will be the new enablers of Network Intelligent Applications & Developer Opportunity- SDN & NfV will drive more intelligent bandwidth requirements. - Cisco is the only company that can deliver on specific service assurance, guarantees & programmable workloads optimized for

content. - Cisco’s networking software & intelligence & open programmable interfaces will drive these next-generation applications

▸ Customers can do more with an end-to-end offering that allows for intelligence, visibility and accessibility across entire infrastructures- The Application Intelligent Network allows for this to occur

- Flexibility of bringing different parts and pieces together in new solutions means no more pillars, cross-domain orchestration and seamless application/service creation, development, deployment and more

Age of simple, smarter, faster applications without platform boundaries. Only Cisco can provide the infrastructure & software solutions to deliver on this.

Q&A

FORWARD-LOOKING STATEMENTSThis presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Form 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements