INTERNSHIP REPORT

On

VKC SMARTAK FOOTCARE PVT. LTD.

Submitted by

VINAYAK.S

Register Number

11YUCMA0171

In partial fulfillment of the requirements for the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

August 2012

DEPARTMENT OF MANAGEMENT STUDIES

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CHAPTER TOPICS

CHAPTER 1 INTRODUCTION

INTRODUCTION TO THE STUDY

OBJECTIVE OF THE STUDY

SCOPE OFTHE STUDY

LIMITATIONS OF THE STUDY

CHAPTER 2 INDUSTRIAL PROFILE (FOOTWEAR

INDUSTRY)

FOOTWEAR INDUSTRY

FOOTWEAR HISTORY

INDIAN FOOTWEAR INDUSTRY

OVERVIEW OF INDIAN FOOTWEAR

INDUSTRY

STATE SCENARIO

COMPONENTS OF INDIAN FOOTWEAR

INDUSTRY

CHAPTER 3 COMPANY PROFILE

VKC GROUP OF COMPANIES

COMPANY PROFILE OF SMARTAK

FOOTWEAR PVT. LTD

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PRODUCT PROFILE

ORGANISATIONAL STRUCTURE

CHAPTER 4 DEPARTMENT PROIFLE

PRODUCTION DEPARTMENT

HUMAN RESOURCE DEPARTMENT

FINANCE DEPARTMENT

MARKETING DEPARTMENT

MATERIAL DEPARTMENT

CHAPTER 5 FINDINGS

CONCLUSION

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CHAPTER .1

INTRODUCTION

INTRODUCTION TO THE STUDY:

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Footwear is estimated to have started its long history of human use

during the ice age some 5 million years ago. Unkind weather conditions are

said to have created the necessity of the footwear. Other evidences show that

the footwear came to use at the end of the Paleolithic period, at about the

same period the early humans learned the art of leather training.

Early pieces of footwear made of wrappings, usually made of leather

or dried grass. Later on they were developed from an oval piece of leather

which is bound by piece of strong leather throngs. The images also show

that in Egypt, footwear depicted power and class.

The Egyptian sandals were crafted using straw, papyrus or palm fiber.

The Egyptian women started to adorn their footwear with precious stones

and jewels during later periods.

Footwear is demanded by all people no matter what income group

they belong to. Middle income group prefer low cost, durable footwear that

can go through all sorts of wear and tear in all domestic conditions whereas

high income people prefer fashion oriented footwear. VKC footwear is

preferred by all income groups. VKC footwear is preferred because of its

low cost, wearing comfort and high durability in all the seasons.

VKC is one of the most popular brands amongst sandals. It has

already been launched several trendy models and has several brands under

its belt. The product produced by VKC satisfies the needs and wants of

people belonging to all the income classes. Even teenagers are customers of

the attractive and unique designs of VKC.

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OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES:

Primary objectives of the project are the overall study of an

organization.

To know about the production activities of an organization

To know the activities of the human resource department.

SECONDARY OBJECTIVES:

To know about the production process in the organization.

To analyze the structure of the organization.

To assess the performance of the production department.

To study the relationship between the employees and the

employer.

SCOPE OF THE STUDY:

The scope of the study is to know about the process of production

department and the human resource department. To learn in detail, also about the

other departments in the company producing all kind of footwear.

LIMITATIONS:

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Time period of the study is very short.

The area under study is limited to only one district.

Some of the retailers are reluctant to disclose some details due to their

busy schedules.

There may be error due to respondents.

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CHAPTER 2

INDUSTRY PROFILE (FOOTWEAR INDUSTRY)

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INDUSTRY PROFILE

HISTORY OF FOOTWEAR:

Spanish cave paintings from more than 10000 years ago show humans with

animal skins wrapped around their feet. The body of a well preserved iceman

nearly 5000 years old wears leather foot coverings stuffed with straw. Shoes in

some form or other have been around for a long time. The evolution of foot

coverings, from sandal to present day athletic shoes that are marvels of engineering

continues even today as we find new materials which are used to cover our feet.

Did the shoe really change over the years though? We are still wearing the

sandals which are the oldest foot covering known to us. Moccasins are still readily

available in the form of a loafer. In fact, many of the shoes we wear today can be

traced back to another era. The Cuban heel may have been named for the dance

craze of the 1920’s but the shape can be seen along before that time. Platform

soles, which are one of the most recognizable features of footwear in the 1970’s

and 1990’s, were a necessary to keep the feet off of the dirty streets. Today, they

are worn strictly for the sake of a growing trend in fashion. The Pauline,

ridiculously long toes is not that different from the winkle pickers worn in the

1960’s.

If one can deduce that basic shoe shapes have only evolved so much, it is

necessary to discover why this happened. It is surely not due to a lack of

imagination but the colors and materials of shoes today demonstrate that. Looking

at shoes from different parts of the world, one can see undeniable similarities.

While the Venetians were wearing a chorine, the Japanese balanced on high soled

wooden shoes called “Get”. Though the shape is slightly different, the idea remains

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the same. The Venetians had no contact with Japanese, so copied in their culture.

Some European women and men from the past bound their feet with tape and

squashed them into super tight shoes. In fact, a survey from early 1990’s reported

that 88% of American women wear shoes that are small.

FOOTWEAR

Footwear consists of garments worn on the feet, for fashion, protection 

against the environment, and adornment. Being barefoot is commonly associated

with poverty, but some cultures chose not to wear footwear at least in some

situations.

Socks and other hosiery are usually worn between the feet and other

footwear, less often with sandals and flip flops (thongs). Footwear is sometimes

associated with fetishism, particularly in some fashions in shoes, including boots.

Durable shoes are a relatively recent invention, though many ancient

civilizations wore ornamental footwear. Many ancient civilizations saw no need for

footwear. The Romans saw clothing and footwear as signs of power and status in

society, and most Romans wore footwear, while slaves and peasants remained

barefoot. The Middle Ages saw the rise of high-heeled shoes, also associated with

power, and the desire to look larger than life, and artwork often depicted someone

barefoot as a symbol of poverty. Bare feet are also seen as a sign of humility and

respect, and adherents of many religions worship or mourn barefoot, or remove

their shoes as a sign of respect towards someone of higher standing.

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In some cultures, it is customary for people to remove their shoes before

entering a home, and some religious communities require shoes to be removed

before entering a building which they regard as holy, such as a temple.

FOOTWEAR MATERALS:

LEATHER

PLASTIC

RUBBER

TEXTILES

WOOD

TYPES OF FOOTWEAR:

BOOTS

SHOES

SANDALS

INDOOR FOOTWEAR

SPECIFIC FOOTWEAR

TRADITIONAL FOOTWEAR

SOCKS

COMPONENTS OF FOOTWEAR:

GROMMER

SOLE

HEEL

HAIR CUSHION

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LACES

THREAD

INDIAN FOOTWEAR COMPONENT INDUSTRY

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The footwear component industry is a segment of leather industry in India.

The footwear components which are mainly exported from India are leather shoe

uppers and leather unit shoe. The estimated annual production capacity of leather

shoe uppers is 112 million pairs. The major production centers are Chennai, Agra,

Tamil Nadu.

The component industry has enormous opportunities for growth to cater to

the increasing production of footwear of various types, both for export and

domestic markets.

Nearly 75% of the total exports of footwear components that India exports

are from UK, France and Portugal. In the year 1999-2000, India exported footwear

components for 38 million on pairs mainly consisting of leather shoe uppers, unit

soles etc.

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OVERVIEW OF INDIAN FOOTWEAR

The footwear industry is a significant segment of the leather industry in

India. India ranks second amongst the footwear producing countries next to China.

Global Footwear Manufacturing Industry is expected increase by 0.8% in

2010 to $126.9 billion and is expected to increase to a staggering $196 billion by

the year 2015. In 1999 the global import value was around $43.27 billion.

India’s export of leather footwear touched $331 billion US in 1999-2000,

recording an increase of 3.29% over the preceding year. India thus holds share of

1.25% in the global import of leather footwear. The major markets are USA, UK,

Italy, Russia etc.

ORGANISATIONAL CHART

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CHAIRMAN

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DIRECTOR

MANAGER

ASSISTANT MANAGER

PRODUCTIONFINANCE

DEPARTMENT HEAD PRODUCTION HEAD

EXECUTIVE

SUPERVISOR

COORDINATOR

SHIFT ENGINEERS

SKILLED WORKERS

UNSKILLED WORKERS

JUNIOR EXECUTIVE

SALES

DEPARTMENT HEAD

EXECUTIVE

JUNIOR EXECUTIVE

MATERIALS

DEPARTMENT HEAD

EXECUTIVE

JUNIOR EXECUTIVE

JUNIOR EXECUTIVE

EXECUTIVE

DEPARTMENT HEAD

PERSONNEL

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

CHAPTER.3

COMPANY PROFILE

COMPANY PROFILE

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VKC GROUP OF COMPANIES

“VKC group of companies are the leading footwear manufacturers

especially in southern region of India. The group established on (August17) 1984

with a nominal capital and few employees. In 1984 the founder of the group Mr.

V.K.C. Mammed Koya started a Hawai Sheet manufacturing unit with his two

brothers. Later on Hawai straps were also inducted to the production line and in

1986 VKC group launched the first product with its own brand name in the market

viz. VKC Hawai with an initial production of 600 pairs per day. By 1989 the

production increased to 5000 pairs a day and by 1996 it jumped to 17000 pairs.

In between, the founder initiated the floating of the first RPVC footwear

manufacturing unit in the Malabar Area of Kerala state with few of his friends.

This product also got very good acceptance in the market. The success of the first

unit and the RPVC unit gave a signal to the business community and the vast

potential was seen by the various industrialists. This resulted in a rapid change in

the footwear industry itself. Within a few years the number of Rubber and RPVC

unit grew to more than 80 in this area.

In 1994 the group ventured the first unit in Kerala to manufacture

footwear from virgin PVC. This resulted in a big change and the multinational

brands felt competitions from the local brands. In 1998 the group started the first

Micro Cellular PVC footwear in Kerala with imported plant and machinery.

“Quality at low price” made the VKC groups products popular in the market day

by day. It also expanded its market to other southern states.

In 2001 the group started the first Air Injected PVC DIP footwear

manufacturing unit in the South India. In 2003 the group ventured the first Injected

EVA manufacturing unit in South –Central India. In 2006 the group started

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backward integration to produce EVA compound for Injection and started the first

EVA compounding plant in the South –Central India. The unit went in 2007 the

group started manufacturing of PU DIP footwear.

During this period new bloods with technical, commercial and practical

knowledge were inducted and now the group consists of 25 working Directors and

100 share holders spread over 16 various units. And have annual group turnover of

Rs.4000 million. More than 4000 employees are working in these units.

The company had achieved a prominent position in the footwear market of

India. The main markets, which are concentrated by the company, are Kerala,

Tamil Nadu and Karnataka.The good quality and variety in models of VKC

products help the companies to face the market competition. The company has

been able to maintain the quality of the products by adopting foreign technologies.

The group is now looking for further avenues in the field of footwear to stretch

their hands.

Who We Are:

Our Vision, Mission and Motto

Vision

To provide quality products to the customer at an affordable price.

Mission

To meet the market demand and to achieve a prominent position in the

Footwear industry.

Motto

“Quality products at Affordable Price”

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The Head Quarter of VKC group is in CALICUT and the plants of VKC

group of companies are situated in Kerala, Tamil Nadu, Andra Pradesh and

Gujarat. The following are the associate companies of VKC group.

1. M/s. VEEKESY RUBBER INDUSTRIES PVT.LTD.

2. M/s. VEEKESY ELASTOMERS PVT.LTD.

3. M/s. VEEKESY POLYMERS PVT.LTD.

4. M/s. SANDLON TECHNOLOGIES PVT.LTD.

5. M/s. FORTUNE ELASTOMERS PVT.LTD.

6. M/s. CALTECH POLYMERS PVT.LTD.

7. M/s. SLIPONS INDIA PVT.LTD

8. M/s. DIADORA SHOES PVTLTD.

9. M/s. DIMESCO FOOTCARE INDIA PVT LTD.

10. M/s. FERRARI SHOES (INDIA) PVT.LTD

11. M/s. VEEKESY FOOTCARE (INDIA) PVT. LTD

12. M/s. FERRERO VINYL TECHNOLOGIES PVT.LTD

13. M/s. MORBIDO VINYL PVT.LTD.

14. M/s. SMARTAK FOOTCARE PVT. LTD.

15. M/s. VKC FOOTSTEPS INDIA PVT.LTD

16. VKC FOOTPRINTS GLOBAL PVT LTD

17. VKC FOOTWEAR INTERNATIONAL PVT LTD

18. M/s VEEKESY SANDALS INDIA PVT LTD

Company Profile of M/s Smartak Footcare Pvt Ltd

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M\s Smartak Footcare Pvt Ltd is a group companies of renowned VKC

group. It is registered as a Private Limited company and incorporated on

18.07.2006 under the companies Act 1956. The commercial production of the

company was started on 15.02.2007.

The company is located on the side of National Highway 17 at Feroke,

Chungam. All affairs and day to day business administration of the firm is vested

in the hands of Board of Directors they are in charge of various activities like

Production, Finance and Marketing. The board is assisted by qualified

administrative staffs.

The founder of M/s Smartak Footcare Pvt. Ltd is Mr.V.K.C Mammed Koya.

The Management of the company now consist Six Directors. The chairman of the

company Mr. VKC Mammed Koya, managing director Mr. V. Abdul Razak is a

post graduate in business administration having more than 25 years experience in

footwear manufacturing including project implementation.

M/s. Smartak Footcare Pvt. Ltd caters extend its markets all over Kerala.

The company has a good market for their products. M/s Smartak Footcare Pvt. Ltd

is the first company in VKC group for the manufacture of PU footwear. The

company adopts Taiwan Technology for manufacturing of PU footwear. Annual

production capacity including the licensed agreement is 36,00,000 pairs. The

production process is line production process whereby materials are put through a

refining process to produce end-product through sequential operations. The

product group consists of footwear for gents, ladies and kids.

The company market PU Footwear under the brand name “Smartak”. The

aggressive marketing techniques adopted by the company through various media

coupled with consistent quality of the product at affordable price opened new era

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of light weight footwear in Kerala market replacing conventional products and

other well established brands in this segment. Apart from Kerala the company has

a good market for their products in Tamil Nadu, Karnataka, Andhra Pradesh,

Maharashtra, Gujarat and Orissa.

As we are manufacturers of footwear, we focus mainly on production

process of the organization. The function of the production department is to

produce products on time, to the required quality levels, at the defined product

cost. The main advantage of the company is the implementation of Taiwan

technology for the injection moulding process. We have both automated and

manual machines for production of footwear’s. The quality of the imported

Synthetic leather, imported by us helps from the problem of smelling due to

sweatiness and wetness, which is seen in ordinary leathers. The finish, comfort,

and elegances are highly superior when compared to the ordinary leather. The

production process is line production process whereby materials are put through a

refining process to produce end-product through sequential operations. Of major

concern to the production manager is monthly output. Production managers have

monthly targets which they are expected to strive to meet or exceed.

The production department of M\s Smartak Foot care Pvt. Ltd comprises

of well experienced staff members starting from functional head, department head,

coordinator, supervisors, shift engineers, machine operators, pouring men and

workers. Production department also aims at maintaining the quality of products

been produced. Every employee is expected to take responsibility for managing

quality issues in order to make sure that waste is minimized and quality

maximized. Quality checking and assurance is carried out every day on a number

of occasions to ensure that the production process is working efficiently and

effectively.

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We use different machines to produce footwear’s. The company

purchases footwear moulds from Taiwan, China, and Italy. This will help the

company to assure high quality finished product.

Most of our machines are imported from abroad. PU Rotary Machine, PU

Conveyor, Chiller Machine, Air drier, Generator, Air Compressor, Trimming

Machine, Packing Conveyor, Box Strapping Machine, Heating Chamber.

M\s Smartak Foot care Pvt. Ltd has succeeded in withstanding stiff

competition from the parallel manufactures because of the superior quality of the

products at reasonable price.

Other than production and quality checking, production department

performs one more function. That is packing of finished products into cartons. A

set of workers are assigned to pack finished products into specified cartons or

boxes according to their name and size. Before packing quality is again checked by

the workers. After packing all these cartons are sent to stock room for storing so

that it can be sent to dealers directly according to the order placed

PRODUCT PROFILE:

The VKC Group has followed the trend of making new brands according to

the condition and the movement of products within the market. This has resulted in

a number of products and had a number of choices for the customers. At times,

their own products had competition. The company has more than 10 brands in all

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the segments. The products range from footwear for small children to old age

people including teenagers and middle aged people.

The company makes all the products considering men and women from

children to old age people. It includes footwear for both categories. The company

concentrates on footwear only.

VKC is one of the most popular brands among footwear’s. It already has

introduced several brands and models of footwear. The product segment of VKC

satisfies customers of all aged groups.

The products produced from VKC groups are SMARTAK which is an

accepted brand of VKC. It has a high brand value because of its quality and

affordable price. Its material is made of 100% synthetic leather and sole is made of

polymer. The mainly used materials are PVC & PU. The price split up of

SMARTAK can be given as:-

Labor charge : 10%

Profit for wholesalers and retailers : 35%

Advertisement and Promotion cost : 5%

Profit to the company : 10%

Raw materials and other cost : 40%

The main raw materials used for the production of SMARTAK FOOTCARE

are as given below:

PU:

ISO

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POLYON

PU ADDITIVE

COLOURING AGENT

PVC:

PVC RESIN

DOP

NROX

FYNOLGO

BLOWING AGENT

STEARIC ACIDS

PVC COMPOUND

MASTER BATH

SILICA

SHOE SHINER

BEAROSTEAH

MEK

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CHAPTER 4

DEPARTMENT PROFILE

1. PRODUCTION DEPARTMENT

PRODUCTION PROCESS:

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POLIYOL AND COLOUR MIXING ISO CINATE

PRODUCTION DEPARTMENT

The production department of M/S SMARTAK FOOTCARE Pvt. Ltd

comprises of well experienced staff members starting from functional head,

coordSinator, supervisors, shift engineers, machine operators, pouring men and

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POURING TO MOULD

SEMI FINISHED FOOTWEAR

PACKING AND PRICE STICKING PROCESS

FINISHED FOOTWEAR

TRIMMING

QUALITY CHECKING

GOOD CONDITION FOOTWEARS

workers. Production department also aims at maintaining quality of products been

produced. Every employee is expected to take responsibility for managing quality

of products for managing quality issues in order to make sure that wastage is

minimized. Quality checking and assurance is carried out every day on a number

of occasions to ensure that the production process is working effectively.

PRODUCTION PLANNING AND CONTROL

In M/S Smartak Foot care Pvt.Ltd. Production starts with product

development and designing.

PRODUCT DEVELOPMENT AND DESIGNIING

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There is a product design for the VKC group. The executive director gives

some general idea about the product designers. He is a well knowledged person

about the Indian footwear market. He is passing through different footwear

designing for the last 8 years. By getting a general idea from the executive director,

he starts with his work. He develops a design and model based on his talent and

experience in the footwear industry. Then he sent to the executive director by

detailed analysis more with the design. The sketch of the particulars model is

drawn on papers and it is used for making die.

PRODUCTION PROCESS

MOULDING DIE

Diea are the special type of aluminum boxes particularly designed for

pouring mixed PVC sole material and shaping the sole of chapel. In organization

the production consist with unit 6 inch, 7 inch, 8 inch, 9 inch. For this four items

production department need 8 dies. One pair die for each item Smaratak is using

strong aluminum compounds are alumina silicates, one die cost about Rs.1 Lakh.

Aluminum die is used for maintaining uniform level of heat to the poured raw

material. Die gives shape to the sole of the chapel. So it is easy to lower part of the

sole by using grip design.

I.MIXING OF RAW MATERIAL

The real production process starts with the help of renewal die. The

production of sole part of the chapel starts with inputs. Main inputs are silica, PVC

resin, delphinine and colors, the mixing of these items are done by the chief

chemist of the production department. He is authorized by the executive director

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for the mixing section. He made the proportion of each items in the raw material.

The major part of the raw material is PVC resin. It is one of the important

byproduct of petroleum. It is mainly purchased from Delhi and Jamshedpur. Silica,

used for glass making is used for thickening of the sole. Colors are used for getting

specified mixing of particular shade.

INPUTING OF MATERIALS

After mixing the materials, raw materials are pouring in to the high speed

mixer machines. It is a special type of machine imported from Taiwan with foreign

technology. It is a 40 kg circular shaped special type of PVC material mixer

machine having outer side fabricated with MS plate and inside coating of stainless

steel fabricated body and SS blade for long life. It is a semi-automatic machine

imported entirely for making the sole of the chapel. Mixed raw materials are

reconverted liquid shade and imputed in to the specified die. The liquid take time

to become a jelly like model. After analyzing this process by a production

supervisor, the mixed material is passed into the specified dies. The 8 dies are

controlled by an injection machine. At a time the dies are rotating one by one, this

process is done at 200 degree temperature. After hearing process the die will pass

through the water cooling process. Normal water is used for cooling. After the pre-

planned timing in the machine the process is over and the sole is ready with

specified manner.

II. UPPER CUTTING PROCESS

The production of the organization, 3 processes are taking place at the

same time. One is the making of the raw material which is already mentioned. The

next is the upper cutting process and the other i.e. the insole cutting process. Each

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of these activities are interrelated and without the successful accomplishment of

each one the production process and output will not be done.

Upper cutting process is concentrated with cutting of leather past in to

required length which is already designed by the production designers. The upper

part is consisting of synthetic material. It is a machine imported from Taiwan that

is used for this process. The machine is suitable for the material with thickness of

more than 0.03mm which is conventional leather. Its is compact of little space of

1/4hp of simple operating. The cementing amount can be freely adjusted even

average equality of adhesions and tension can be achieved for sheet is cut in one

time in the semiautomatic machines. The Rexene sheet is cut with the help of dye

and the new shape of the Rexene looks like a strap model. Edge clearances and

shaping of the strap is done by the machine itself.

STITCHING DEPARTMENT :

The stitching department is suited on the first floor of the production

layout, very near to the cutting machine. After the cutting of the upper part the

Rexene is ready to transfer to stitching. The departments consist of 6 different

types of machines with different thickness capacity. All the machines are branded

with a name “JUMBO KING”. The edge of the strap and the upper is stitched by

stitching machine with the help of a machine is suitable with relating powers and

the rotating areas are designed and pre-programmed by the operator by the help of

digital touch screens (DTS), the operator can change the rotating position of the

machine by changing the position in the touch screen. The stitching is done by

direct control of the supervisor.

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UPPER PASTING

After stitching the next part of the process is concerned with glue

spreading. The upper part of the strap and sole is stitched in the stitching section

and then it is transferred to glue spreading. The glues are spread with the help of

machines.

GLUE CASTING

After completing the stitching and the moldings work on the strap and the

upper, it is then transferred to gum spreading. Glues are purchased from Delhi and

Jamshedpur. Some of the mixes are imported from the Middle Eastern countries.

Glue spreading takes place with the help of newly advanced machines which are

semi automatic in nature. Uniform spreading of glue in all the parts are possible

with the help of the machine.

INSOLE CUTTING

In the production process three jobs are taking place simultaneously. The

third category is concerned with the cutting of insole part of the sandals. Insole part

is stitched with the upper strap. Insole cutting is done with the help of dye. Dye are

leveled in a specified manner for each item, i.e, for 7 th inch divided based on the

dye specification.

EMBOSING PROCESS:

This process refers to leveling the surface of the upper sole for the

purpose of stitching with the sole. Embossing is normally done with the help of the

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machine. The main aim if embossing process is to deal with affixing the insole part

and gripping the stick to the sole part. This is an important stage in the production

process.

PRICE PRINTING:

This process is concerned with printing the price on the insole of the

sandal. It is usually done in the middle part of the sole. This activity is taking place

with the help of a semi-automatic machine. The colors are use in accordance with

the color of the sole. If the color is brown price printing is done using yellow color.

INSOLE PRINTING:

After printing the insole the next process is concerned with spreading of

glue on the insole, by the help of machine a uniform spreading of gum is possible

to all the insole parts. If the employees do it it’ll take more time and hence

machines are used to complete the job. Glues used are mixed in certain

proportions.

UPPER AND INSOLE TOGETHER FIXING:

After spreading glue to the insole part, wait a little while for the process to

take place. The affix the upper and the insole part together and wait for some more

time for the affixation to be strong. If the together fixing is over then 60% of the

production process is over. The end product of third activity is directly inputted

into the dye with a pre-determined standard.

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The 2nd and 3rd activity combined with together and semi finished results of these

activities are concerned with upper part of the sandal. After making the upper part

with the help of machines then the final processing begins.

UPPER AND INSOLE FITTINGS:

Upper parts of the sandal outputted into the lower part of the aluminum

dye and rounded it into a fully automatic air rejection moldings machine. It is a

machine specialized with Direct Injection Processing (DIP). The dye process

includes both heating and cooling process.

HEATING AND COOLING OF DYE:

This activity is concerned with injection and applying certain levels of

heat to the dye. The heat injection processing is done with 2000C heats and cooling

process is done after that. Cooling process is concerned with injection of normal

water cooling the dye while undergoing rotation. Cooling is mainly done for the

purpose of shaping the sole. After the cooling process the dye is opened and the

semi finished product is obtained.

SIDE CUTTING AND EDGE CUTTING:

After the machine section with fully automatic air injection process is

over then the sandal is shifted to the edge of the cutting machine. This is a semi

automatic cutter machine with a two edged rotating cutting blade. The two edged

cutting machine is imported from China and Taiwan. Two machines are specified

with two strap edge cutting metal blade and two employees are authorized for

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operating the machines. The edges are cleared with the help of these machines. The

rotating blades are situated on the edge of the machines. These machines are highly

advanced and enriched with foreign technology.

GROUP OF ITEMS:

Dies are mainly of 6inch, 8inch, 9inch. Two dies are needed for one pair

of chapel. So grading after production is needed i.e. there is an 8 inch die for 8L (8

left feet) and 8R (8 right feet). Checking of die is usually done at the time of

setting the die itself. After grading, the products are put into each pairs. The

grouping process ends with this step.

QUALITY CHECKING PROGRAMES:

This is an after

production process concerned with human experts checking sandals. The checking

of quality is normally performed by quality control which is authorized by the

executive director.

The checking is completely performed by man power resources and their

expertise and experience is a separate quality of the quality checking section. The

main problems arising out of production is concerned with air [problems. By

introduction of direct injecting processing (DIP) technology they have achieved a

good result with less defects in the total production. Normal problems arising are

the air in the sole. They can avoid air b y mankind small holes in the sole part at

the time of production process. If there is any variation in the material, the

production manager can rectify the problem by direct supervision and control. He

Page | 34

is responsible for the total quality of the product and he can achieve the out [it with

standards set at each stages of production. The desired level of performance at each

stage is decided by the management.

The company uses different machines to produce footwear. The company

purchase footwear moulds from Taiwan, China and Italy. This will help the

company to assure high quality of products.

Most of the machines in the company are imported from abroad. PU

rotary machines, PU conveyor, Chiller machine, air drier, generator, air

compressor, trimming machine, packing conveyor, box strapping machine, heating

chamber.

M/S Smartak footcare Pvt. Ltd has succeeded in withstanding stiff

competing from the parallel manufacturer because of the superior quality of the

products at reasonable prices.

LIST OF MACHINES

High speed mixer machines

Fully automatic air injection

Air drier

Chiller

Cooling tower

Cementing machine

Box strapping machine

Clicker machine

Generator

Conveyor

Page | 35

Stitching machine.

HIGH SPEED MIXER MACHINES

40 Kg capacity of special type PVC compounding mixture machine

having an outer side fabricated with capital MS plate and inside chamber of

stainless steel sheet. Water cooling attachment for PVC compounding discharge

from mixer and 20 HP-Ac , three phase boards.

FULLY AUTOMATIC AIR INJECTION MOULDING

MACHINE

PVC direct injection soling machines.

Electricity saving mould – clamping deviser. This system saves energy by

30% than the traditional pressure holding mould clamping style and

prolongs the service life of hydraulic pump by using large hydraulic

cylinder.

Multiple function used for triangular, quadrangular and air facilitated

apparatus injection mould and installed ice water cooling system.

High tech LCD display , conventional and direct talks - easy to operate

3750 pairs are produced every day.

Made in Taiwan

CEMENTING MACHINE

Page | 36

Made in Taiwan

Model- YUCK-163

The machine is suitable for the material with thickness of more than 0.3mm

as conventional leather, wrapping heal, insole and shoe pad paper etc.

Compact and little space occupied.

Equip with poser glue circulating devices and enclosed clamber, so that it is

trouble free of power glue hardening or disbursing

The cementing amount can be freely adjusted; even the average equality of

additions and tension can be advanced.

Saving labor and cementing amount, advanced productivity reduces cost,

durable and rugged, high performance.

Auto cementing and edge of material not dipped for which the products,

cleanliness and beauty can be assured.

STRAPPING MACHINE

Page | 37

Strap dispenser supplies strap dispenser which supplies strapping material to

the strapping head. It is located inside the cabinet on the lower left-hand

side.

A friction breaker is provided to limit overrun of strap.

Grip the grip hold, the lead end of strap beneath the anvil while the reminder

of the strap is being tensioned around the package.

Welding of strap is facilitated in the process.

Packing release after a short weld cooled period (Necessary to avoid welded

ends from popping open) the package is released.

Operator’s control the electrical control panel which consists of the main

owner on-off switch feed length timer and reset switch.

COMPONENTS OF VKC SMARTAK

Page | 38

1565 PULLY BLACK

A BUCKLE

A KATA BUCKLE

PF1105BLACK BUCKLE

CAPSULE KHADI-18MM

CAPSULE KHADI-16MM

RIVET 7MM

SMARTAK NICKEL PLATE (LETTER PLATE)

STONE RIVET

TRAINGLE KHADI- SILVER

VKC LETTER PLATE

TOP BUTTON

BLACK SHOE TRIM

Page | 39

ANGOOTA TAPE CREAM 14MM

ANGOOTA TAPE MEHANDI 12MM

ELASTIC TAPE BLACK & CREAM 18MM

ELASTIC TAPE BLACK & CREAM 42MM

HOOK BK-18MM

LOOP BK-18MM

HOOK BG-25MM

LOOP BG-25MM

HOOK BK-25MM

LOOP BK-25MM

HOOK BR-25MM

LOOP BR-25MM

NARROW WOVEN FABRIC DESIGN N-122 MHD/YLO-25MM

Page | 40

ELASTIC 12MM

NARROW WOVEN ELASTIC BLACK/WT-20MM

NARROW WOVEN ELASTIC

NARROW WOVEN ELASTIC RED/WT-20MM

NARROW WOVEN FABRIC DESIGN BK/WT-10MM

NARROW WOVEN FABRIC DESIGN BK/WT-10MM-THICK

NARROW WOVEN FABRIC DESIGN N-51 BK/WT-25MM

NARROW WOVEN FABRIC DESIGN-GREY

NARROW WOVEN FABRIC DESIGN-RED+GREY

NARROW WOVEN FABRIC DESIGN RD/BK-10MM-THICK

PVC PIPE-10MM

PVC PIPE-15MM

PVC PIPE-6MM

Page | 41

PVC PIPE-7MM

PVC PIPE-8MM

PVC PIPE-11MM

RUBBER LABEL-STRAP END

THREAD- 9023/GREEN

THREAD-B9520 B9818/MOUSE-SENTS

THREAD-B9540 B13353/BROWN

THREAD-B9540 B9861/GREY

THREAD Z002041

THREAD Z060241

THREAD Z0605

THREAD Z0817

THREAD- B59540 BLACK

Page | 42

THREAD-B9540 NATURAL

THREAD-GREY-GENTS

THREAD CHERRY

FLOWER RUBBER LABEL PINK

LABEL 9*11 BLACK RED

ANGOOTA TAPE BLACK 14MM

ANGOOTA TAPE CREAM 6MM

PACKAGING

Page | 43

After production process, the next level of activity is packaging.

Packaging department is the department which makes production process to the

final stage. The process is supervised by automatic conveyors. After grouping the

sandals, its then very near to the production centre. The space allotted to the

packing centre and the movement of worker within the side of the conveyor

system. In the starting place of the packaging department there is a shelf with each

pair of sandal. The shelf has seven racks and each is occupied with same type of

sandal i.e. 7 inch ladies sandals are placed in one shelf, and left item and right item

of each pair is placed in the same place on the shelf, so the packing process is very

easy without much delay and confusion.

There are different processes carried out in the packing centre which is discussed

below:

CONVEYOR SYSTEM:

Conveyor belt is an automatic moving belt for packing of items in the

production centre. Each pairs of sandals are moving from starting point of the

conveyor belt and end with a complete packing process. This belt is operated by

the help of powerful machines.

The first process of the packing activities is to start with placing the

sandals on the conveyor belt and it undergoes different treatments at different

levels.

TRIMMING PROCESS

Page | 44

In the conveyor belt ordering of each pair of item is performed in the

training process. It is concerned with the leveling and ordering of each pair of

sandals.

UPPER AND SOLE CLEANING

After the trimming process next is cleaning of upper and sole part of the

sandal. The product has undergone different activities in the production centre, so

there is a chance for dust and chemicals in the final output. This is cleaned in the

next step.

TAG FITTING

Tag is a thin plastic thread which is found and with the label. Label is a

strip of paper which shows some information and directions to use the sandal. The

tag is bound in a spot on the upper sole and one tag is needed for one pair. This

normally attached to the right item of the pair.

PACKING INTO SMALL CARTONS

Cartons are hard board boxes used for packing a pair of item. After tag fitting one

unit is packed in a small carton. The carton is then labeled with the companies’

advertisement and sticker. Each carton looks same and is designed in a very color

full manner.

FIXING SIZE AND PRICE STICKERS IN THE

CARTON

Page | 45

After packing the product into the carton the next process is concerned

with affixing details about size normally (7, 8,10) and price for the sticker is stuck

on the carton. Another sticker mentioning the color of the product, normally black

or brown. The stickers used are of different types.

1) Price sticker

2) Size sticker

3) Color sticker

PACKING INTO MASTER CARTON :

Master carton is the big pasteboard boxes used to pack each box of item.

A master carton contains 50 boxes. Each master carton is enriched with labels and

stickers of the organization. Master packing is of two types. The exporting item is

packed with different article no and normally using thickened pasteboard for

safety. The product for domestic purpose is in a normal carton.

FINAL CHECKING UP IN PAIRS - ART.NO. , SIZE

AND PRICE:

After enclosing the products into a master carton a final verification is

needed about art. No and price sticker. They make a close observation about

factors on the master carton especially for exporting items,

PACKAGING PROCESS

Page | 46TRIMMING PROCESS

Page | 47

TAG FITTING

PACKING INTO SMALL CARTON

CONVEYOR SYSTEM

FINAL CHECKUP IN PAIRS, ART NO., SIZE AND PRICE

BOX STRAPPING

FIXING SIZE AND PRICE STICKER IN SMALL CARTON

UPPER & SOLE CLEANING

PACKING INTO MASTER MATERIAL

FINANCE DEPARTMENT

Page | 48

FINANCE DEPARTMENT:

Finance is the heart of the business. Its functioning efficiency directly affects the

rise and fall of a business. It is possible to survive, for a while at least, without an

effective marketing plan poor human resource management and indeed a poorly

designed business. Finance is very essential for a smooth running of the business.

If there is no finance there is no business. Finance is needed to promote or

establish the business acquire fixed assets, make investigation such as market

surveys etc. develop product keep men and machine at work, encourage

management to make progress and create value. These departments are crucial to

the financial well being of the company and ensure that there is money for that

today operations and overseas investment strategies for future growth.

The finance department of a company is answerable for all the financial aspects of

a company. To achieve these objectives, accounting, finance, tax and other

financial areas and developing data warehouses collective with sophisticated

analytics to serve the needs of the entire enterprise. We suffer to this advanced

decision support capability for finance as financial analytics. This article examines

the evolution of fin analytical analytics and its effect on the state of data

warehousing. These departments are crucial for the financial well being of a

company and ensure that there is money for day to day operations and oversea

investment strategies for future growth. A finance department mainly has three

major functions.

To provide strategic financial support regarding operational and general

business planning.

Page | 49

To provide daily financial service functions

To meet and surplus the internal and external needs and financial reporting

requirements of the company at large.

The finance department generally focuses on providing relevant information for

upper level management. Such information is crucial in determining how a

company can make better financial decision. When it come to reviewing the

company’s overall practices and efforts the finance department is key. A finance

department will work cohesively with the company to build a corporate

environment that will be able to use the financial resources of the company in

order to ensure that the desired level of customer satisfaction is met.

Page | 50

FINANCE AND ADMINISTRATION

ACCOUNTANT OFFICE ASSISTANT

OVERVIEW OF FINANCE DEPARTMENT:

Normal capital of the company is

Profit of 2011-2012 is

Investment for the coming year

Annual turnover of the company for the last financial year

Advertisement cost of the company

Transportation cost of the company

The organization is financially stable and has the CRISIL SE 2A rating.

Page | 51

HUMAN RESOURCE DEPARTMENT

Page | 52

HUMAN RESOURCE DEPARTMENT:

The essential job of management of any organization is the effective utilization of

available human resource for the achievement of organizational objectives.

Departments are the entities of organizations which are formed to organize people

reporting relationships and work in a way that best supports the accomplishment of

the organizations goals. The departments are usually organized by functions such

as human resource, marketing, administration and sales, but a department can also

be organized in any way that makes sense for the customer. Departments can also

be organized by customer, by product or by region of the world.

The human resources of an organization consist of all people who perform its

activities. Human resource management (HRM) is concerned with the personal

policies and managerial practices and systems that influence the workforce in

broader terms, all decisions that affect the work force of the organization concern

the HRM function.

The activities involved in HRM function are pervasive throughout the

organization. Line managers typically spend more than 50% of their time for

human resource activities such as hiring evaluating disciplining and scheduling

employees.HRM specialist help organizations with all activities related to staffing

and maintaining an effective workforce. Major HRM responsibilities include work

design job analysis, training and development, recruiting, compensation, team

building, performance management and appraisal, worker health and safety issues

as well as identifying or developing valid methods for selecting staff.HRM

departments provide the tools, data and processes that are used by line managers in

their HRM component of their job.

Page | 53

“The HRM focus should always be on maintaining and ideally expanding the

customer base while maintaining and ideally maximizing the profit. HRM has a

whole lot to do with this focus regardless of the size of the business or the products

or service that you are trying to sell (Dr. James Spain, Former head of Executive

development at TRIBUNE COMPANY). HRM is involved in managing the human

resources with a focus on expanding customer base that gives profit to the

company. The bottom line of the company is the focus of the HRM department as

well as the function.

ACTIVITES OF HUMAN RESOURCE

MANAGEMENT:

The activities performed by HRM professionals fall under 5 major domains:

Organizational design

Staffing

Performance management

Employee and organizational development

Reward systems, benefits and compliances.

Acquiring human resource capability should begin with organizational analysis and

design. Organizational design involves the arrangement of work tasks based on the

interaction of the people, technology and the task to be performed in the context of

the objectives, goals and the strategic plan of the organization. HRM activities

such as human resource planning, job, work analysis, organizational restructuring,

job design, team building, computerization and worker machine interfaces fall

under this domain.

Page | 54

Recruitment, employee orientation, selection, promotion and termination are

among the activities that fit into the staffing domain. The performance

management domain includes assessments of individuals and teams to measure and

to improve work performance. Employee training and development programs are

concerned establishing, fostering and maintaining employee skill based on

organizational and employee needs.

Reward system’s benefits and compliance have to do with any type of reward or

benefit that may be available to the employees. Labor law, health and safety issues

and unemployment policy fall under compliance component.

The following trends have an effect on human resource management function and

department. The importance of HRM increased due to some of them and the

practices of HRM to some extend is due to some of them.

The following trends have an effect on HRM function and department. The

importance of HRM increased due to some of them and the practices of HRM are

affected due to some of them.

Increased globalization of the company.

Technological changes and environmental changes.

The need to be flexible in response to business changes.

Increase in litigation related to HRM.

Changing characteristics of the workforce.

Page | 55

PERSONAL DEPARTMENT OF SMARTAK

FOOTCARE PVT. LTD

Personnel department of the firm is concerned with workers and their supervisors

in the production centers and offices. This department has a crucial role in the

organization. The production process and other important functions are only done

through the help of human resources. The employees in the organization are

always ready to dedicate their caliber for the effective working of the organization.

The company always maintains good employer employee relationships. The

company has a major advantage of not having a trade union; this is because most

of the workers are from other states. So there are no strikes, labor absenteeism and

other workforce related problems.

BENEFITS AND SCHEMES FOR THE EMPLOYEES

OF THE FIRM:

The basic objective of any incentive plan is to increase the production by giving an

inducement to the workers in the form of benefits. In SMARTAK FOOTCARE

PVT. LTD the employees are getting the following benefits given below:

Bonus

ESI scheme

Employee provident fund

Festival holiday allowances

Annual leave

Page | 56

Accommodation for the employees

METHOD OF WAGE PAYMENT

Time wage payment: The time wage payment system is applicable in case of

workers.

OVERVIEW OF HR DEPARTMENT :

Total number of this organization is 159

30 ladies and 129 gents

Most of the employees are from Bihar and Assam.

Average salary ranges from 4000-15000.

Normal timing of an employee is 8am – 5.30pm.

Page | 57

MARKETING DEPARTMENT

The Chartered Institute of Marketing defines marketing as "the management

process responsible for identifying, anticipating and satisfying customer

requirements profitably. A different concept is the value-based marketing which

states the role of marketing to contribute to increasing shareholder value. In this

context, marketing is defined as "the management process that seeks to maximize

returns to shareholders by developing relationships with valued customers and

creating a competitive advantage."

Marketing practice tended to be seen as a creative industry in the past, which

included advertising, distribution and selling, Merchandise support. The overall

process starts with marketing research and goes through market segmentation,

business planning and execution, ending with pre- and post-sales promotional

activities. It is also related to many of the creative arts. The marketing literature is

also adept at re-inventing itself and its vocabulary according to the times and the

culture.

A formal approach to this customer-focused marketing is known as SIVA

(Solution, Information, Value, and Access). This system is basically the four Ps

renamed and reworded to provide a customer focus. The SIVA Model provides a

demand/customer-centric alternative to the well-known 4Ps supply side model

(product, price, placement, promotion) of marketing management.

Product → Solution

Page | 58

Promotion → Information

Price → Value

Place → Access

If any of the 4Ps were problematic or were not in the marketing factor of the

business, the business could be in trouble and so other companies may appear in

the surroundings of the company, so the consumer demand on its products will

decrease.

After the production the products are being sold in the market according to

the orders taken by marketing department. The marketing department studies the

market and the target customers, decides the best way to reach their customers, and

works with the rest of the company to help determine the new product needs of the

market by using the 4P’s.The company does continuous market research and one

of the main jobs of the marketing department this helps the company in planning

and executing marketing strategies for the future. It also helps the company to

recognize the buying patterns, habits, popularity of the product, advertising media

and also help recognize the market problems and opportunities and work

accordingly.

The company executives take orders directly from the wholesalers. The

company has a very good system for the supply of products to the wholesalers. The

process of manufacturing in the company take place through demographic

segmentation, as a result the products produced are produced aiming the

youngsters, gents and ladies at affordable prices with high quality under the brand

name SMARTAK FOOTCARE.

Page | 59

STRUCTURE OTF MARKETING DEPARTMENT

Page | 60

MARKETING DEPARTMENT

DEPARTMENT HEAD

EXCECUTIVE

JUNIOR EXCECUTIVE

“Marketing is the management process responsible for identifying, anticipating

and satisfying the customer’s requirements profitably “

To be the best product in the market the company gives importance to the

following aspects:

BRAND NAME: The brand name of the product is SMARTAK

SLOGAN : “BE SMART WITH SMARTAK”

QUALITY: Maintaining the quality under any condition is the main policy

of the company

ADVERTISING: The Company treats advertising as the main mode of

marketing to improve the scales of their products.

SCHEMES: One of the main marketing techniques of the company is the

different schemes for their customers and dealers.

WHOLESALERS MEET: The Company conducts the wholesalers meet at

least once a year. By this the company provides an opportunity for the

wholesalers to interact with the company and between the dealers. This

helps to find problems, sort out differences, formulate plans and pave way

for future improvement in the respective market.

Page | 61

ORDER TAKING AND COLLECTION: The company executives take the

orders directly from the wholesalers rather than opting for intermediaries.

DELIVERY SYSTEM: The Company has a very efficient delivery system

for the supply of the finished goods to the wholesalers. The company also

provides door delivery system and they are fixed a weekly chart of supply.

The marketing techniques used are:

CHANNELS OF DISTRIBUTION:

Channel of distribution is a set of marketing

intermediaries through which the goods flow from the producer to the

consumer. The company provides their door delivery system to the

wholesalers through company owned vehicles and through different

transport vehicles available for rent.

The channel of distribution followed by the company is:

Page | 62

MANUFACTURE

WHOLESALER

RETAILERS

CONSUMERS

SALES PROMOTION :

Sales promotion plays a mjor role for the VKC products.

Sales promotion influences the customer for buying the products and

also helps to meet competition. It popularizes the product so as to

stimulate demand.

CONSUMER PROMOTION:

Coupons

Demonstration

Contest

Price offer

DEALER PROMOTION

Sales contest

Dealer gift

Turnover allowances

ADVERTISING:

The VKC advertising covers all the activities dealing with giing of

publicity regarding goods and services offered for sale.

Page | 63

INDOOR MEDIA:

TV channels

Newspapers

Magazines

Catalogues, Danglers, Calendars & Stickers

OUTDOOR MEDIA:

Name boards

Hoardings

Page | 64

The advertisements of the products are given in all major TV channels in

Malayalam and Tamil languages. The brand ambassador for the product is the

famous Malayalam cine artist Kavyamadhavan.

MARKET RESEARCH

Market research helps the company in analyzing the buyer’s

habits, popularity of the product and the effectiveness of the advertising media. It

also helps to collect information about marketing problems and opportunities.

The continuous market research has been conducted by the company which helps

them in planning and executing marketing strategies for the future course of action.

Page | 65

PRODUCT LINE OF VKC SMARTAK FOOTCARE

PVT. LTD

VKC SMARTAK:

SL.NO ITEM COLOUR SIZE MRP

1 105 GR 5x9 199.50

2 106 GR 5x9 199.50

3 501 BG 5x9 199.50

4 407 GR 5x9 199.50

5 405 RD 1x4 189.50

6 406 BK 5x8 234.50

7 409 CHERY 5x9 199.50

8 408 BR 5x9 199.50

9 405 RD 5x9 199.50

Page | 66

10 602 BK/ZBRA 5x9 184.50

11 201 FBK 5x9 244.50

12 203 BR 5x9 249.00

13 901 BK 5x9 248.50

14 601 GR 5x9 174.50

KIDS

1 201 FBK 1x4 199.50

11x13 184.50

2 41 BR 9x11 194.50

3 701 RD 1x4 199.50

11x13 194.50

4 702 BK/GR 1x4 199.50

11x13 189.50

Page | 67

GENTS

1 1002 GR/CH 7x10 274.50

2 3003 BK/BR/GR 7x10 268.50

3 3004 ASH/BK 7x10 259.50

4 3005 BK/GR 7x10 284.50

MATERIAL DEPARTMENT

Page | 68

Material department of the organization place order according to the need of

the materials that are used for the production. The supervisor or production in

charge gives details of the materials required for production process and the duty

of the materials department is to make sure that the materials reach in time and are

organized so as to reduce the raw material wastage which is main problem in large

scale production units.

STRUCTURE OF MATERIALS DEPARTMENT

REXENE OF SMARTAK

Page | 69

MATERIAL

DEPARTMENT HEAD

EXCECUTIVE

JUNIOR EXCECUTIVE

JI-A 0069 CDR-BG

JI-A 0069 CDR-GREY 046/1196

JI-A 0069 GM/BRN 026/1196

MI-2315 BSM-BG

MI-2315 R57TAN2T

MI-2315 R57BLACK

MI-2389 CDR BK-BK

MI-2389 CDR-CREAM

MI-2389 GM-E65 S/10369

MI-2389 GM P/32-E/62 GREY-70524

MI-2389 R131 BG-2T

MI-2389 R131 LT-GREEN

MI-2389 UCS-BG

Page | 70

MI-2389 VR-61 M.PERL

PI-2389 CDR CREAM

PI-2389 SPARCKLE WHITE

PI-2389 P-21 RED/BLACK

WI-1209/CDR-BG/LINE-PT

MI-23028 UCPT P BLACK

MI-2389B/R131 S/698 OLIVE GREEN

MI-2389 GAMM-E44 BROWN 27S/30337

SY.LEATHER

JU-0127 C/UCH/BL-092

JU-A 0105 UMW-BG

JU-F 0046A/HDMK/R-8 BLACK PUL

JU-F 0046/RJI/R8/M.MHD-055/CREAM 014/PUL

Page | 71

JU-F 0060/RJI/R8/MHD-034/MHDO16/1007

MU-2322/VX-64 GREEN

MU-2369 LUNA-BK

MU-2369 UCI-BROWNS

MU-24010 MTX BLACK

MU-24010 MRN3-PERL

MU-24010 R-151 BK-BK

MU-24010 UCI GOLDEN

MU-24010 UCPT-RED

MU-24010 VX-64 GREEN

MU-5016 R57 IY TAN-2T

MU-5025 B/R131/R131 OLIVE GREEN/BG2T

MU-5025 GM BLACK

Page | 72

MU-5025 GM BROWN

MU-5025 R131/BRT S/698+S/60160

MU-5028 E R8/MTI S/80313+S/80306

MU-5066 R57/R131- BLACK

MU-5039 A/BSM DKHT-BLACK

MU-5039 VR-61/MTX-RED

MU-5025 A/VR61+UCI-GREEN

MU-5025 A/VR61+UCI-GOLDEN

MU-5039 PF-NA OXY RED

MU-5039 R8+R131/60172

MU-5039 VR-61+V-64 GREEN

MU-5055 GM+R8 BK-BK

MU-A 0098 PCOV BLACK

Page | 73

MU-5036 ARX+BRT S/10457+S/10458

WU-8204 G/PA TENT/R-61 RED

WU-8204 R151 BLACK-BLACK

MU-5025 GAMM E63/R8 CHERRY+CREAM

MU-5025 B UM11/R131 BROWN/BLACK

MU-5025/R131+BRT S/30792+BLACK

MU-5025/MTI+BRL S/30609+S/3064

MU-5036L/R131+BRT S/20214+S/698

SY.LEATHER

JL-A 0090 R8-BG

ML-2319 R57 BLACK

ML-2319 R57 TAN 2T

ML-2368 SX-BLACK

Page | 74

ML-24010 UCP BLACK

ML-24010 MTX RED

ML-2451 R131/OLIVE GREEN

ML-2451 R8 BLACK

ML-2451 R8 BROWN

ML-3129L UM11 S/30793 OLIVE 2T

ML-2478 VR-61 M.PERL

ML-24010 B UM11 BROWN

ML-2453/PVR8 BK-BK

ML-LB0015/UCPT S/10377

Page | 75

CHAPTER 5

FINDINGS AND CONCLUSION

FINDINGS

Page | 76

The management of the company is highly efficient and well organized. The

whole company runs as one single big unit rather than different departments

performing on their own. This is reflected on their output also.

The company provides vehicles from its side to supply all the goods to the

required areas and this helps in keeping a good relationship with the

wholesalers.

Customer satisfaction is the main criteria of the company and they have

achieved the trust and belief of the customers through years of providing

quality products at affordable prices.

Quality is the main aspect of the product that the company tries to keep

intact rather than its quantity since quality is what matters in today’s market

as the customers demand high quality products.

Employee performance is a main reason for the rapid growth of the

company. Several highly experienced workers are present in each

department who provide knowledge and pass on the skills to younger

workers hence maintaining the flow within the company.

Company has its main manufacturing units present in Kerala, Tamil nadu,

Karnataka.

The company has started to utilize technology from abroad that will enhance

the rate of production and improve the quality of the products reducing the

wastage of resource. Italian technology is being used in the production of

SMARTAK FOOTCARE and also the production unit utilizes Taiwan

technology in the production unit.

Page | 77

The company always maintains a good employee employer relationship and

hence reducing the possibility of riots and union problems which may

adversely affect the production line by slowing it down.

The company produces goods (footwear) that are high in quality and the

price of the product when compared to the other brands in the market is very

less. The company also aims at a target population who tend to choose

comfort over luxury.

CONCLUSIONS

Page | 78

With organized retail on the rise and increase in the disposable income

retailing certainly looks a promising option. Potential opportunity for value added

products in the domestic leather market is high; opportunity to cater to the

domestic market with a blend of traditional, western fashion can bring in huge

market in the footwear segment in India.

VKC is one of the most popular footwear brands in south India. It already

has several models of footwear and different brands under it. The product produced

by VKC satisfies the needs of the customers who belong to all age groups. The

main reason behind the success of their product is because of the low price and

high quality. Product development area should be given more importance as

change in the market trends should always be kept in mind. The products should

move in the market and following the trends can help the company reach great

heights.

SMARTAK FOOTCARE is VKC‘s answer to the change in trend in the

market. The brand come under VKC and produces footwear whose price is less

and the products seems to move in the market as it its trendy and follows the

fashion of the time, this helps in maintaining the existing market demand for the

product.

BIBILOGRAPHY

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1. Fundamental of business organizations and Managements

By. YK BHUSHAN

2. Marketing Management

PHILLP KOTLER

3. Website www. Vkc.org.in

4. Annual Report VKC group of companies.

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