CLASS OF 2016 LINKEDIN INTERNS FOR A CAUSEGIRLS WHO CODE FUNDRAISER

# INTERNSFORSTEM

3%Women are estimated to fill only 3% of the 1.4million jobs available in computing relatedfields in 2020.

Source: girlswhocode.org/about

18%Only 18% of computer science graduates arewomen compared to 37% in 1984.

The gender gap in computing hasincreased significantly since the 1980's.

Source: girlswhocode.org/about

The tech market is oneof the fastest growing in

the country; however,girls are quickly being

left behind in thisindustry.

Source: girlswhocode.org/about

90%of Girls Who Code Summer

Immersion Program participantssaid they were planning to majoror minor in Computer Science, or

a closely related field.

is workingtowards closing the gap.

Girls Who Code has a hugeimpact on girls whoparticipate in their

programs.

When I say that I code, most of my guyfriends question me and wonder howa girl could speak the same languageas them. Code isn’t exclusively a boylanguage, it’s a computer language.

Sejal MehraStudent from SF Bay Area, CA

How #internsforstem decided to help.

In Office Fundraiser Digital Photo Campaign Intern Panel

Interns worked in a sharedspace on their own projectsto donate an hour of pay toGirls Who Code

Social media campaignsharing photos with captionsabout women in tech andGirls Who Code

Women Intern Panel duringJuly inDay for Girls WhoCode NY

OUR JOURNEYP L A N N I N G

1st Leadership Team Meeting

6/16: 1st Leadership TeamMeeting

Outcome: Create a photo campaignto raise money and plan ahackathon to volunteer for GirlsWho Code.

Eight person leadership teambrainstormed ideas and decided ontop two to present to general bodygroup of ~30 people. Project managerand work stream leads established.

6/16: 1st Leadership Meeting

1st General Body Meeting with all Team Members

6/21: 1st General BodyMeeting

Outcome: Communicated initialplan and received additional ideafor custom emojis.

Emoji Add - On to photo campaignpresented to team. Followed up byproposal and approved by leadershipteam. Created to increase campaignvirality.

2nd Leadership Meeting Added Empower Hour.

6/24: 2nd leadershipmeeting

Outcome: Donate an hour of pay toGirls Who Code during the EmpowerHour event.

A team member shared this idea withleadership, who loved it and quicklybegan implementing.

Empower Hour was scheduled for July14th from 3pm to 4pm in Bay Areaoffices.

2nd General Body Meeting added Intern Panel for

July inDay.

6/16: 1st Leadership TeamMeeting

Outcome: NY Leadership TeamMembers coordinated with GirlsWho Code to schedule an internpanel for Girls Who Code - evolutionof original hackathon idea.

Invited 40 girls from Girls Who Code tovisit our NY office and speak withLinkedIn Summer Interns

Connecting girls to younger women intech and possibly including a DesignThinking workshop

7/11: 3rd Leadership Meeting & 2ndGeneral Body Meeting

OUR JOURNEYE X E C U T I O N

Photo Campaign Launch Day!

7/1: Photo Shoots

Outcome: 103 LinkedIn employeesand interns participated across all 3Bay Area offices + NY in photoshoots, resulting in ~200shareworthy photos.

60 participants in Mountain View12 participants in San Francisco23 participants in SunnyVale8 participants in New York

Photos tagged and released withrecommended social media blurbs,#internsforstem hashtag & emojidownload instructions.

7/13: Launch Day!

Custom "Girls Love Tech" Emojis

Outcome: Collaborated with LinkedIndesigner Shumyla Jan to createcustom emojis and promoted viaPulse & Slideshare.

400+ Additional interactions withcampaign content

Empower Hour

7/14: Empower Hour

Outcome: Participation in MountainView, Sunnyvale & San Franciscowith special cameo, Jeff Weiner inSF!

Interns in each office gathered for anEmpower Hour. Awareness wasraised. Relationships mattered.

New York July inDay

7/1: Photo Shoots

Outcome: NY Team Leads workedwith Girls Who Code to volunteerand add value to Girls Who Codeparticipant experience.

7/22 : Women in tech panel with 5panelists (3 LinkedIn interns, softwareengineer, senior software engineer)

7/22 : Design ThinkingWorkshop focused on LinkedIn'seconomic graph and how to increaseaccess and usability of LinkedInamong under served populations7/22: WIT panel for inDay NY

OUR RESULTS

Money Raised & Media Earned

$3,172

8.6k+

Total Amount Raised as of August 15th

Likes on LinkedIn

237 Comments on LinkedIn

Thank You!