internetapplications division (iad) 1 powerdesigner7 competitive information marc chanliau, senior...

InternetApplications Division (IAD) 1

PowerDesigner7Competitive Information

Marc Chanliau, Senior Product ManagerTel. 978 287-2470

Email: [email protected]


Agenda

PowerDesigner 7 Strategy and Positioning PowerDesigner 7 Opportunities Analysis and Design Tools Market Competition

Data Modeling Object Modeling Object / Relational Modeling


PowerDesigner 7Strategy

Leverage and strengthen data modeling to consolidate our market-leading position (existing PowerDesigner market)

Support requirements for business-object modeling, with a focus on the backend database (Java) and distributed business-component generation (Java and/or PowerBuilder)

Provide other Sybase tools with modular frontend analysis and design functionality


PowerDesigner 7Positioning

Modeling tool merging traditional database design with object-oriented analysis and design (OOA&D) of business logic

Seamless integration of structured design with class diagramming (business components have direct data access and links to their persistence in underlying database tables)


PowerDesigner 7Opportunities

Trend in the RDBMS market to provide support for user-defined datatypes in object-oriented data structures (e.g., Java in the database) PowerDesigner 7 extends its market-leading

data modeling functionality with object-oriented design (class diagramming)


PowerDesigner 7Opportunities

Increasing popularity of 4 related technologies for which PowerDesigner 7 provides analysis and design functionality Internet (Portals, intranets, etc.) Business objects / components Java Object middleware (based on standard

architectures such as CORBA, COM, or the Java computing platform)


PowerDesigner 7Analysis and Design Tools Market

Database Design Tools Market Size (1999): $180M Growth: 20% (Gartner 7/98) PowerDesigner Marketshare: 12% - 17%

(Based on $24M revenue)

Object Design Tools Market Size (1999): $250M Growth: 25% Market Leader: Rational Rose with 53% of the

market (Ovum)


PowerDesigner 7 Competition - Data Modeling

Computer Associates’ ERwin Strengths

Large installed base (35% of data modeling market)

Useable “repository” (ModelMart) Some integration with BPwin (Process

analysis) Weaknesses

Old technology (not extensible to object modeling)

Diluted in CA’s product lines No new release in sight No clear product strategy Costly: $3,495 per seat


PowerDesigner 7 Competition - Data Modeling Oracle Designer

Strengths Large installed base (Oracle claims 12% of the data

modeling market) Optimized to support Oracle DBMS Integrates data and process modeling Good training programs (but very costly)

Weaknesses Costly: $5,330 per seat not including DBMS runtime Proprietary (Oracle methodology, based on Oracle

software) Does not integrate with object modeling (yet…) Weak report capability



Embarcadero’s ER/Studio Strengths

Support for IDEF1X notation (claims to be an ERwin “killer”)

Attractive pricing Integrates well with DBArtisan

(Embarcadero’s DBMS admin tool) Weaknesses

Entry-level tool: Very limited design capability

Limited number of DBMSs supported No integration with object modeling Small company (viability…)


PowerDesigner 7 Competition - Data Modeling Sterling Software’s COOL: Toolsets

Strengths Supports legacy and non-relational system (AS/400,

hierarchical DBMS, etc.)

Weaknesses Very complex product line inherited from multiple

acquisitions (COOL:DBA, formerly known as Bachman’s Terrain -- COOL:Gen, formerly known as Texas Instrument’s Composer -- COOL:Jex, UML-based design, formerly known as Cadre’s ObjectTeam, etc.)

Very costly

Focused on mainframe / legacy platforms

No integration of the various “COOL” tools



Popkin Software’s System Architect 2001 Strengths

Covers process, data, and object modeling Includes useable repository

Weaknesses Data modeling is not well integrated with

object and process modeling Small company, small marketshare Product known for being buggy and hard to

use


PowerDesigner 7 Competition - Object Modeling Rational Software’s Rose

Strengths Rational employs all three UML gurus Large market share (over 50%) Supports most UML diagrams (7 out of 9) Good training programs Generates C++

Weaknesses No integration with data modeling (developer focus) Not multi-model (i.e., impossible to have several

models opened simultaneously) No repository Weak Java generation


PowerDesigner 7 Competition - Object / Relational Modeling

PowerDesigner is the only tool truly integrating object and data modeling (object-to-relational mapping) in a single, user-friendly environment

Object modeling tools (e.g., Rational Rose) support data modeling through interfaces with data modeling tools (e.g., PowerDesigner)

Data modeling tools (e.g., CA’s Erwin) support object modeling through interfaces with object modeling tools (e.g., CA’s Paradigm Plus, etc.)


PowerDesigner7: Unifying Distributed Business Logic with Backend Databases

internetapplications division (iad) 1 powerdesigner7 competitive information marc chanliau, senior...

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