Internet Week New York2009

www.gullivergo.com@gullivergo

James Rohrbachjames@gullivergo.com@jamesrohrbach

All rights reserved

James Y

James R

Wendell

Shampa

What is Study Abroad and why does it matter?

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• 300,000+ Study Abroad students in 2009

• Growing 9-15% a year

• Near-term catalysts• Colleges making it a priority (e.g., Princeton)• Fed. government support (Paul Simon Act)

FAST-GROWING

HIGH-SPEND

LOTS OF HEADROOM

• $5.9 billion in 2009

• $26,000 per semester

• Third-party Study Abroad providers

• Less than 2% of US undergraduates will Study Abroad in 2009

• 4+ million 18-24 year olds will take an international trip in 2009

Immature market with lots of problems

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• Except for at the very best colleges, students do not have comprehensive, objective, easy-to-use resources

• They don’t get their questions answered, are intimidated, and give up

STUDENTS

SCHOOLS

STUDY ABROAD PROGRAMS

• Under-resourced and drowning in questions

• No high-ROI, low-risk marketing channel – banner ads and field sales

Everyone is frustrated

Under-resourced college offices

goabroad.com – featureless ad directory

studyabroad.com – featureless ad directory

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Gulliver solves the main problems for students & colleges

• 1500 programs in 70 countries• Student reviews & ratings• “Approved programs” lists for all

Div I and Div II schools• Facebook Connect• Trip Planning guides for Top 13

destinations

Filter

Save

Compare

We help students go abroad & reduce advisory burden on colleges

Gulliver offers the first CPA inventory for Study Abroad programs

How it works1. FastApp links to a provider’s online application

• Field dominated by 3rd-party, for-profit Study Abroad program providers

• Top 20 providers have an average of 36 programs each

2. FastApp Lite collects a lead on Gulliver’s own form.

Our value for programs

Who Pays

• First CPA inventory in industry• Zero-risk, lower cost, decreases

abandonment• Complete control over content/presence

for free

Why

“We think Gulliver will make a huge difference for our marketing, and our university partners are really excited about your Trip Planner.” –

Sample testimonial

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Lessons and the future

• Cost per Action/lead gen can be a great model

• Trust and relationships are material competitive advantages

• Slower growth rate but sustainable market share

• Huge opportunities for innovation

Lessons from working with schools

The future

• The “social university”

• Erosion of institutional walled gardens

• Transparency

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Thanks!