internet summit 2012: measuring social for real results
DESCRIPTION
Measuring Social for Real Results presented at Internet Summit 2012 by Kurt Uhlir of Buzztastic and Rob Kischuk of BadyTRANSCRIPT
Measuring Social for Real Results
Kurt Uhlir
Who are we?
Generate buzz. Reward Fans.
Foundational technology patents location, check-in, ads, and video games
Rob Kischuk
1.25 million players
Social startups since 2006
@KurtUhlir @rkischuk
Where’s My Silver Bullet?
Social Measurement & ROI
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Where’s My Silver Bullet?
What are you trying to measure?
Intentionally Focus and Optimize
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@KurtUhlir #isum12
Keep it Engaging
@KurtUhlir #isum12
There is a Time for Education
Generate buzz. Reward Fans.
MeasuringLeads
@rkischuk #isum12
Facebook Moved Our Cheese
A Facebook App for Every Brand
@rkischuk #isum12
Don’t Forget the Permissions
@rkischuk #isum12
Open Graph is the new “Free” Cheese
Track That Funnel
@rkischuk #isum12
Be Smart About Links
http://www.facebook.com/pages/Landmark-Theatres/7825494345?sk=app_387499894622679
http://tinyurl.com/7dljqk4
http://theate.rs/TxsfBs
@rkischuk #isum12
So What Ads Are “Worth It”
@rkischuk #isum12
Conclusion
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Generate buzz. Reward Fans.
@buzztasticapp @badgy
@KurtUhlir @rkischuk