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InternetStrategy

forNewsOrganiza3ons

Session:Thepeopleformerlyknownas

theaudience

8June2010Instructor:JonathanStray

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Audiencememberscannowtalkbacktothe

journalist,andtoeachother.

Whatdowedowiththiscapability?

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AudienceasJournalistmajorexamplesofstories,tools,andorganiza3ons

IranElec3ons Guatemalapresiden3almurderallega3ons Ushahidi DavisWiki MeetTheFacts BBCUGC CNNiReport GuardianMPexpensereportcrowdsourcing GroundReport

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TwierandIran,June2009

15June:HundredsofthousandsofpeopleprotestpresidentAhmadinejada[er

suspectedelec3onfraud

MSMreportersonthesceneatfirst

Reutersvideo

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IranBlocksCommunica3ons

YouTube,Facebook,Twier,opposi3onpartysites,newssites,manyothersblocked

SMSblockedninehoursbeforepollsopen. Phonesblockeden3relyfortwodays NoSMSbeforeorduringprotests BBCPersianlanguageservicesatellitejammed Reporterslockedinhotelsorkickedout

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#iranelec3on

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ProblemswithTwierReports

Howtoverifyreports? Whataboutgovernmentdisinforma3on? GovernmentreadsTwiertoosourceshavetostay

anonymous.

Whoistheretoinves3gatethesedeathsorallega3onsofwholesalerapeofhundredsofarrestedmenandwomenandsoshedlight?

RogerCohen,NewYorkTimes

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Guatemala,May2009

MurderedaorneyRodrigoRosenbergpreparedavideofourdaysbeforehisdeath

accusingpresidentofassassina3on.

Heallegeddrugmoneylaunderingandembezzlementbygovernmentandbanks.

DVDgivenoutathisfuneral,wenttoYouTube(etc.)immediately.

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Rosenbergsvideoreleased,11May

hp://www.youtube.com/watch?v=mC_ODpxMA10

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MainstreamPressCoverage

GoodtextcoveragebyAlJazeera,AP CNNvideointerviewwithPresidentColom NPRaudiointerviewwithAPsGuatemala

Correspondent

ReutersphotosofsmallnumbersofprotestersNovideofromthestreets!

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BoingBoingrunsphonevideo

17May

hp://www.youtube.com/watch?v=O_9gsgnu10c

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But!

EnglishlanguageblogcoveragedidnotdiscusscounterprotestsinfavorofColom!

AllMSMreportsdid,e.g.AssociatedPress:Slumdwellersandpeasantshavemarchedinsimilarnumbersto

defendColom,whohasspenthis18monthsinpowerfocusingonjobcrea3onandsocialprograms,aswellastackling

organizedcrimeandfigh3ngcorrup3oninthefederalpolice.

Perhapsslumdwellersdonthaveinternetaccess.

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ItsMoreComplicatedThanThat

AssociatedPress,28May:ColomsaidthetwomenwhohelpedRosenbergmakethevideosupportedpastcoupaempts.

Indeed,thevideowasrecordedintheofficeofjournalistMario

DavidGarcia,whosena3onalTVnewsshowwasbrieflysuspended

in1988whenPresidentVinicioCerezosaidroguecolonelsplannedtouseittoannounceacoup.LuisMendizabal,aRosenbergfriend

whourgedtheaorneytorecordthevideo,admitshehelpedrally

supportforthatabor3vecoup.

.

TheevidenceRosenbergsaidhehadaboutcorrup3onatBanruralhasnotsurfaced.

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Whattodowiththesereports?

Tojournalists,theseci3zensaresources....

Itisnotjournalismwhensomeoneusesacellphone

cameratocaptureabrutalcrimeorcatchacelebrity

inanembarrassingmoment.Thatstakingapicture.

AlexJones,LosingtheNews

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Ushahidi

Opensourceplaqormforcollabora3vecrisis

repor3ng,viawebandSMS.

Originallycreatedtoreportviolencea[er

Kenyanelec3onsof2008.

SinceusedinHai3,Sudan,Chile...

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Idea

Whydontnewsorganiza3onshaveastanding

Ushahidipagefortheirarea,thateveryone

knowsisthereforemergencies?

Letthenewscometoyou.

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DavisWiki

Topicpages/directoryforDavis,California

pop.65,000

Oneofthebiggestlocalwikisintheworld.

Butalsonewsanddiscussion.

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WhydidDavisWikisucceed?

Startedwithacleartargetaudience:students Localbusinessesupdatetheirowninfo Peoplelikeditenoughtopromoteitontheir

own!

Lastsmuchlongerthannewsstories...

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BBCsUsergeneratedContentHub

2full3mejournalistsworking24/7.

Locatedintheheartofthenewsroom

Centralpointofcoordina3onforallaudience

feedbackandcontribu3onforallBBCnews

departmentsandmedia.

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BBCsUsergeneratedContentHub

HUB

blogs

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WhatdoestheUGChubdo?

Findsstoriesoraddi3onalmaterialforstoriesonline

Solicitsmaterialforstories Verifiessubmissions Moderatescomments/discussion Findssourcesandpassesthemtoreporters

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MeetTheFacts

CrowdsourcedfactcheckingofMeetThePress

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CNNiReport

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CNNiReport

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Guardianexpensereportcrowdsourcing

TheTelegraphpaidasecretsource110,000forselectedMPexpensereports,andledthenewsagendaforweeks.

TheGuardianfiledaFreedomofInforma3onReuestandgot400,000pagesofredacteddocuments.

Whattodowiththem?

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CNNiReport

TheTelegraphpaidasecretsource110,000forselectedMPexpensereports,andledthenewsagendaforweeks.

TheGuardianfiledaFreedomofInforma3onReuestandgot400,000pagesofredacteddocuments.

Whattodowiththem?

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Asktheaudiencetolook!

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Interface

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Whattheyfound

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Buttheyneverfinished

Andnofrontpagestoriesfromiteither..

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Secondtry:40,000morepages

Brokeintoshorterassignmentswherevisibleprogresscouldbemade. Listedmostac3veusersandgavecreditfor

discoveries

Showedwhoelsewasviewing. Nolongeraskinguserstoenterreceiptfigures.Forthebestchancesofsuccess,besuretoaskthe

rightues3on.

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Thirdexperiment:TonyBlairstaxes

TheGuardianobtaineddocumentsdescribingBlairstaxstructure,butcouldntunderstand

them.

Apubliccontesttofindsomeonewhocould.

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Crowdsourcinglessons

1.Itsasocialac3vity.Games,collabora3on,

publicrecogni3onyoumustexploitsocial

effects.

2.Yourenotnecessarilyhopingeveryonewillpar3cipatemaybethepointistofindthe

specialists.

.Doitfast,beforeinterestwanes.

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BlogNetworks

Cynical:canImakeasiteoutoffreecontent?

Idealis3c:thesepeoplearepartofthecommunity!

HuffingtonPost:combina3onofblogging,syndica3on,andoriginalrepor3ng.Profitable.

WashingtonPost,MinnPost,BBC... Usuallynotapurestrategy:proandamateurcontentonthe

samesite.

Chooseyourbloggerscarefully...

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LocalNewsProduc3on

reliesheavilyonfreecontent

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Newsfromallamateurcontent?

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Newsfromallamateurcontent?

Needsavengorfilteringsystem Tendstorelygreatlyonothernewsreports Newsagendadiffers!Takenote!

Buttheues3onweshouldbeasking:whatdoesa

newsroomhavethatvolunteersdonthave?

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Ques3on

WhydoesDavisWikiworkwellwhenGroundReport

doesntworkthatwell?

(orWikipediavs.Wikinews)

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Possibleanswers

DavisWikicreatessummarieswhileGroundReportasksforbreakingnews

singleeventscangetmissed,butlongertermissueseventuallygetcovered,andstayup

DavisWikiallowscollabora3veedi3ng usersbuildoneachotherswork

DavisWikihasawelldefined,reallifecommunity

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Networkedjournalism

Amateurjournalistslacktraining,discipline,andaccess.

Professionaljournalistslackreach,specialistknowledge,roots

inthecommunity,andareexpensive.

Thefuturelikelydependsoncollabora3on.

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Getyouraudienceconnectedtooneanother,

andinvolved.