internet schools east 2010
DESCRIPTION
Internet Schools of the East 2010 addressed policy changes, technology changse, funding change, affecting all aspects of K-12 education.TRANSCRIPT
Internet@Schools EastApril 12, 2010
Collaboration – That 13 Letter Dirty Word
Part I: Collaboration in the Real World
Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
What is Collaboration?
• It’s a conversation• It’s not one-sided• It's sharing resources & information• It’s multi-disciplinary• It’s about making informed decisions• It’s about being curious
User-Generated Content (USG)also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia).
Examples of Collaboration in the Real World
Examples of Collaboration in the Real World
• Amazon.com
Examples of Collaboration in the Real World
• Yelp.com
Examples of Collaboration in the Real World
• CNN iReport
Collaboration Helps Us:
• make decisions about where to eat, what to buy, how much to spend
• tell a story about the what's going on around us • gain perspective and insights
The Web & Collaboration
Since the 1990's the Internet has seen many iterations of communication andcollaboration.
Web 1.0 • Websites, e-mail newsletters and “Donate Now” buttons • pushing content out• one way communication
Web 2.0• Blogs, wikis, and social networking sites• publishing and re-publishing content via several distribution channels • two-way communication
The Web & Collaboration
Since the 1990's the Internet has seen many iterations of communication andcollaboration.
Web 3.0 • Mobile Websites, Text Campaigns and Smart phones• soliciting different behaviors, interactions and actions from users through
mobile, easy-to-access platforms• interactive communications
And Beyond: Changing the way people communicate and changing the ways they interactwith content
If Collaboration in the Real World is helpful tomillions of consumers, why can't Collaborationin the Classroom be just as useful to students,teachers and administrators?
IT CAN. IT IS.
No, it's true.
Teachers are already:
• using Twitter to share ideas with other educators • sharing classroom-generated media on YouTube
and Vimeo • facilitating discussions about homework on
BlackBoard • editing student lesson plans on wikis • uploading photos onto Flickr and Picasa
But collaboration isn't just about the web.
It's about:
• facilitating discussions with people • inviting others to share their perspectives, stories • asking questions • listening for answers • not knowing it all
@marisacp51@sisarinasays
[email protected]/sisarina
Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
Part II:Collaboration in the Academic World
Rebecca Brooks, Archivist & Head Librarian
Collaboration in theAcademic World
• Is it collaboration or really just cooperation?
• Do teachers understand that librarians can teach more than just information literacy?
• Do we give off the warm and fuzzy vibe?
Common Collaborationin School Libraries
• Teachers bringing students in to use the library resources
• Teachers asking librarians to review the resources with students teachers asking librarians to discuss the integrity of online sources
• Blocked library time with no teacher present
• If library is the only space in school with computers, it is used as a computer lab
• Others?
Why Collaboration is Difficult
• There isn't enough time to collaborate
• Librarians don't know what teachers are discussing in the classroom
• Lack of Administrative support
• Stereotypical Librarians who don't seek out collaborative endeavors
How do we clean up
Collaboration's DIRTY image?
We use technology...
•
•
•
Google Chat >>
Google Docs
Twitter Lists and Hashtags
Yahoo Pipes
Yahoo Pipes
Yahoo Pipes
Part III:Collaboration in the
Communications Office
Kelly Brown, eCommunications Manager
Collaboration
Main Entry: col·lab·o·rate Pronunciation: \kə-ˈla-bə-ˌrāt\
Function: intransitive verb Inflected Form(s): col·lab·o·rat·ed; col·lab·o·rat·ing
Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor
Date: 18711 : to work jointly with others or together especially in an intellectual endeavor
2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force
3 : to cooperate with an agency or instrumentality with which one is not immediately connected
(source: www.m-w.com)
Who Am I?
• Kelly Brown• eCommunications
Manager, The Madeira School
• 5 years of Development & Alumnae Relations experience
• Created Madeira’s first Facebook presence
• @madeiraschool• @madeiraalumnae• @twobraids• Kelly Larson Brown
Because I wear these hats I am act as a representative of each constituency.
The Madeira School Communications Office
• Two person office responsible for disseminating information to many constituencies
• Provide information in a variety of formats• Creative team• Marketers• Virtual office consisting of every department
Goals of the Communications Office
• We are marketers-the School is our product• “Schools aren’t a business.” But really they are.• Promote Madeira brand “Madeira Girls Have
Something to Say”– This drives all messages–Web was where we launched our brand because it
was where we were most comfortable doing so
What is Madeira Doing?
• “Eyewitness” reporting– Student and faculty reports and review on events
in and out of the classroom– Speakers, curriculum, field trips, projects– Photo stories– Sharing stories on Madeira website, Twitter and
YouTube
Buy In
• Start with faculty that are already providing information to be included online
• Encourage other faculty members to submit their interesting classroom activities
• Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy
Buy In (continued)
• Could be any member of the community sharing the information not just the Communications Office
• Only as good as the information you receive
How do you engage users with content?
• Share important events with your constituents– Students earning awards– Visiting speakers, artists, guest– Use web calendar as a tool and share the story on
your homepage (iCal Sync)– Add photos of the event– Share links for additional information– Take advantage of FREE third party applications
such as Twitter, Facebook, YouTube, Vimeo, etc.
But…
Benefits• Potential to reach an
‘untapped’ audience• Provide wider audience for
your school• Reaching people in their
comfort zones/networking circles
• Gleam information from users (alumnae, parents, students)
Challenges• Unresponsive colleagues• More important things to
be doing• “Too much in too many
places”• Constantly
changing/updating• “Letting go”-must think
strategically
Twitter Feeds
What’s Next?
• YouTube with new headmistress• Administrative & student blogging• ??? because we are curious and willing we’ll
embrace whatever comes next
