internet retailer recap 2-19-2013

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IR Web Design Recap February 19, 2013

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Internet Retailer Recap

TRANSCRIPT

Page 1: Internet Retailer Recap 2-19-2013

IR Web Design RecapFebruary 19, 2013

Page 2: Internet Retailer Recap 2-19-2013

Agenda

Introductions– What You Currently Do?– Experience with Internet Marketing– Current Issues/Questions

Roundtable Discussion– Current Issues– Open Table

Topics of Interested

Random “Stuff”

Page 3: Internet Retailer Recap 2-19-2013

Background

10 Years Internet Marketing Experience– Started with Email Marketing

– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues

– Left to Start My Own Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients

– Director eCommerce for Inc. 500 Company $0 - $17 Million 4.5 Yrs

I started this group to share and learn with others

Page 4: Internet Retailer Recap 2-19-2013

Background

Areas of Expertise

– eCommerce

– Search Engine Optimization

– Media Buys / Advertising

– Social Media

– Conversion Optimization

Page 5: Internet Retailer Recap 2-19-2013

Background

Michelle Schmidt• Internet Marketing Since 1999• Currently Operates IceLinkDesign.net

Page 6: Internet Retailer Recap 2-19-2013

Agenda

30 Seconds - Introduction –What You Currently Do?

–Experience with Internet Marketing

–Current Issues/Questions

Page 7: Internet Retailer Recap 2-19-2013

Topics

Adwords Enhanced Campaigns–Mobile Specific:• Ad Text• Ad Extensions• Bidding–Per Location, Device, Dayparting

*Rolling out Now & Accounts Automatically Transfer Over

Page 8: Internet Retailer Recap 2-19-2013

Topics

SEO Tid Bits from IRWD 2013

Page 9: Internet Retailer Recap 2-19-2013

Topics

Hamlet Batista

Page 10: Internet Retailer Recap 2-19-2013

Topics

Hamlet Batista

Page 11: Internet Retailer Recap 2-19-2013

Topics

Hamlet Batista

Page 12: Internet Retailer Recap 2-19-2013

Topics

Hamlet Batista

Page 13: Internet Retailer Recap 2-19-2013

Topics

Hamlet Batista

Page 14: Internet Retailer Recap 2-19-2013

Topics

Hamlet Batista

Page 15: Internet Retailer Recap 2-19-2013

Topics

Kevin Lee – CEO DidIt

Page 16: Internet Retailer Recap 2-19-2013

Topics

Kevin Lee – CEO DidIt

Page 17: Internet Retailer Recap 2-19-2013

Topics

Kevin Lee – CEO DidIt

Page 18: Internet Retailer Recap 2-19-2013

Topics

Page 19: Internet Retailer Recap 2-19-2013

Topics