internet of things (iot)

Sce PikeChief Experience Officer @ Citizen, Inc.

twitter: @spike75, @pluscitizenpluscitizen.com

Internet of Things The Next Bubble?

SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75

The promise of Internet of Things

is huge.

2

SCE PIKE & CITIZEN 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©@spike75 3

1. It’s easier to make hardware

2. It’s easier to control things with phones

3. It’s easier because the ecosystem is in place

- @mattturck, FirstMark Capital

How did we get here?


Projected Number of Connected Objects in 2020

How much is just hype?

4

Cisco’s prediction April 2010

Intel’s prediction Mar 2009

Morgan Stanley’s prediction Oct 2013

15B

50B75B


How much is just hype?

5

IDC’s prediction Oct 2013

GSMA’s prediction Feb 2012

Cisco’s prediction Jan 2014

2.5T

8.9T

19T

Projected Revenue in 2020


Previous Hype

6


Hype Realized

7


Where we are today is only at Connected Things.

!

Where we can go tomorrow is going to be so much more than

just Connected Things.


but this future will never happen…

9


… at least not without these:

Tech Standardization

Privacy Resolution

Value to Users


USERS


think do

Start with users since they will be the drivers of adoption of IoT.

feel

SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©


why? how?

But the problem is, current solutions are tech-centric

what?



Smart Home = Consumer IoT Battleground


Early Adopters in 20s and 30s.

Rents, can’t retrofit.

DIY is deterrent Can’t afford high cost to experiment

These issues will slow the adoption of Internet of Things which negates its value

CONFIDENTIAL. ALL RIGHTS RESERVED. ©

The consumer’s reality


Users want access to value vs ownership


Current cost of ownership

17

Lowe’s kit: $179-299+

$9.99/mth subscription

Belkin WeMo: $50-80/plug

Comcast kits: $99-399+

$29.95/mth subscription

SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©18

Change the problem,

stop connecting things and

connect people instead


SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©19 SCE PIKE 2014 CONFIDENTIAL. ALL RIGHTS RESERVED. ©

Identify who you want to

connect and why, then how.


The elephant in the room.


PRIVACY


Privacy is all the rage


“Right to be forgotten” !

Good idea or

Bad idea?


“Right to be forgotten” !

Gives a lot of power to search

engines like Google.


Google gets to decide now

25

Take it down!

Violates privacy

Journalistic, artistic, or literary exception


But in the US, you get different results

26

Take it down!

Violates privacy

Journalistic, artistic, or literary exception


Is your privacy really protected if Google gets to decide what is

private?


Or are we just giving more power to the Digital Oligarchs?


What if we could own and manage our own data and profiles?


Managing preferences for 75 billion devices will be beyond

our comprehension.


Instead, what if we had an Artificial Intelligence that

managed it for us?


her

AI AGENT

This AI or Privacy Agent would know you, who you are and your

preferences.


Abilities

Goals/Preferences

Prior Knowledge

Observations

Past Experiences

Actions

Environment

her

AI AGENT


TECH STANDARDIZATION


Step 1 - Get the world online

Step 2 - Control things from online

Step 3 …

The evolutionary steps


Saying “Hello” M2M Style

36

Our Product

Other Product

“How ya doin?”

“Que Pasa?”


Bluetooth

Wi-Fi

37

Our Product

Other Product



Nest API

Apple HomeKit

38

Our Product

Other Product



Our Product

Other Product

Zigbee

Zwave



Intel Open

AllJoyn

40

Our Product

Other Product



Current Technology Landscape

41

COMMS

NETWORK

HARDWARE

OS/PLATFORM

SOFTWARE

DATA

MACHINE LEARNING

PRINTED ETHERNET POWERLINE RFID

ANT

NFC 6LoWPAN ZIGBEE Z-WAVE UWB

BLUETOOTH WIFI DASH 7 LICENSE-FREE SPECTRUM WIMAS WEIGHTLESS

2G/GSM/EDGE,CDMA, EVDO

3G-GPS/GPRS CELLULAR 4G/ LTE LTE ADVANCED

IPv4 IPv6 UDP TCP DTLS

WIRELESS SoC ARDUINO RASPBERRY PI BEAGLEBONE BLACK

RIOT TINYOS CONTIKI NANO-RK LITEOS ALLJOYN SAPPHIRE EMBER NITROGEN FREERTOS ABACUS

REST SOAP WEBSOCKET CoAP XMPP AMQP MIHINI/M3DA DDS

MQTT DTLS ROLL LLAP LWM2M SSI IOTDB SENSORML

THINKWORX EVRYTHNG OPEN.SEN.SE AXEDA BUGSWARM NIMBITS SENSORCLOUD THINGSPEAK

GROK AZURE MACHINE LEARNING LIONSOLVER MATLAB NUEROSOLUTIONS RAPIDMINER SAS ENTERPRISE MINER STATISTICA




Step 3 - Get things to talk to each other

Step 4 - …



The next step

44

AUTOMATE

Planned Patterns

ADAPT

Breaks in Patterns

ANTICIPATE

Learn New Patterns




Step 3 - Get things to talk to each other

Step 4 - Make things intelligent



When we provide these things:

Tech Standardization

Privacy Resolution

Value to Users

Sce PikeChief Experience Officer @ Citizen, Inc.

twitter: @spike75, @pluscitizen

[email protected] pluscitizen.com

Thank You.

internet of things (iot)

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