internet marketing recipes for success
DESCRIPTION
2 step-by-step recipes you can follow to create and implement a simple, yet successful, Internet Marketing plan.TRANSCRIPT
Internet Marketing Recipes for Success
Carol Cole-LewisInternet Marketing Consultant/Coach
http://c-cole-lewis.com
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 2
Agenda
• Preparation• Recipe 1: Wonderful Website• Recipe 2: Superbly Social• Q&A
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 3
Preparation
• Know Thyself– Why you want to market online.– Who you are.
• Brand (be real!)• Discipline
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 4
Preparation (cont)
• Also know – Who you want to reach.– What you want to measure.
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 5
Recipe 1: Wonderful Website• Yield:
– Larger Business Email List– More Traffic– More Action
• Time:– Prep: 1/2 hour per day for one week, then
1 hour one time for profile.– “Cooking” Time: 15 min. 3-5 days/week
1 hour/month for analyze and change
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 6
Recipe 1- Wonderful Website Pro’s & Con’s• $$• Greater Control
– YOU own your Peeps.– YOU decide how and when to change
• Less Control– Need Web Master
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 7
Recipe 1- Wonderful Website Ingredients• 1 Website• 1 Forum• 1 Email List Provider
– (MailChimp (http://mailchimp.com))
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 8
Recipe 1- Wonderful Website Step 1- Build Website• Website is Marketing Destination• Contains: Call to Action
– Sign Up – Download– Attend– Buy
• Purpose: Build Contact List
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 9
Recipe 1- Wonderful Website Step 2 - Pick Forum• Drives traffic to your Website• Search for Appropriate Forums
– Target Market – Number of Members– Geography– Community Participation
• Think Outside of the Box
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 10
Recipe 1- Wonderful Website Step 2 - Pick Forum (cont)
• READ the Forum– 1/2 hour each day for 1 week.
• Who is posting?• What are they posting about?• Who are the UberUsers?
• REPEAT Step 2 until you find the right Forum
• Example
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 11
Recipe 1- Wonderful Website Step 3a - Join Forum• Complete your profile (1 hour)
– Profile picture: Add one!– Signature
• Byline• Link to Website
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 12
Recipe 1- Wonderful Website
Step 3b - Act in Forum
• 15 minutes 3-5 days/week– Answer questions– Ask questions
• Be– Genuine– Helpful– Transparent
• NEVER Spam!
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 13
Recipe 1- Wonderful Website
Step 4 - Analyze Results
• 1 hour / month– First Month: Set Baseline– Second Month: Compare to Baseline– WWWD, then HCIDB.
• Tools– Google Analytics
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 14
Recipe 1- Wonderful Website
Step 5- Change & Repeat
• Make small changes• Forum posts• Calls to action• Signature• Behavior• Frequency
• Repeat Steps 1-5
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 15
Recipe 2: Superbly Social
• Yield:– More Social Friends– More Traffic– More Action
• Time:– Prep: 1/2 hour per day for one week, then
3 hours 1 time for profile & page– “Cooking” Time: 15 min. 3-5 days/week,
1 hour/month for analyze and change
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 16
Recipe 2- Superbly Social Ingredients• 1 Social Media Site
– Facebook– LinkedIn– Twitter– YouTube– Groupsites– ShopStayPlay
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 17
Recipe 2- Superbly Social Pro’s & Con’s• Free• LESS Control
– THEY own your Peeps.– THEY decide how and when to change
• LESS Maintenance– Don’t Need Web Master
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 18
Recipe 2- Superbly Social Step 1 - Pick Social Site• Serves TWO purposes:
– Profile/Page is your Marketing Destination– Action drives traffic to your Profile/Page
• Search for Appropriate Social Site– Target Market – Number of Members– Geography– Community Participation
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 19
Recipe 2- Superbly Social Step 2 - Find Friends• Everybody needs friends!• Quality over Quantity
– Who they are– Who they know– What they’ll do
• Facebook example
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 20
Recipe 2- Superbly Social
Step 2 - Act in Social Site
• 15 minutes 3-5 days/week• Read & comment on other’s posts
& wall• Add your own posts
– Status– Links– Photos
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 21
Recipe 2- Superbly Social
Step 2 - Act in Social Site (cont)
• Invite Friends to Join Page• Create Buzz
– Events– Discussions– Polls
• Facebook Example
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 22
Recipe 2- Superbly Social
Step 3 - Analyze Results
• 1 hour / month– First Month: Set Baseline– Second Month: Compare to Baseline– WWWD, HCIDB
• Tools– Social Site’s Built-in tool– SocialMention
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 23
Recipe 2- Superbly Social
Step 4- Change & Repeat
• Make small changes• Posts• Buzz• Behavior• Frequency
• Repeat Steps 1-4
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 24
Summary
• Pick one recipe.• Follow it for 6 months.• Reach out for help.
April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 25
More Help
• My website: http://c-cole-lewis.com• Email [email protected]• Any Questions?