internet marketing for your beverage marketing strategy
DESCRIPTION
How to use Internet Marketing in your Beverage Marketing Strategy Presentation, by Beverage Consultant Jorge Olson. Learn how to build an Internet Marketing campaign for your beverage in this FREE Webinar! www.liquidbrandsmanagement.comTRANSCRIPT
How to use Internet Marketing in yourBeverage MarketingStrategy
Jorge Olson – Liquid Brands Management, Inc.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
On this Webinar 01
Jorge Olson, CEO of Liquid Brands Management, Inc and Author
Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. Jorge is currently the president and CEO of Premier Brands, Inc.
Www.Liquidbrandsmanagement.com
Items to Discuss 02
Is your Website Ready for the Internet?
Keyword Research
What is a Blog?
What is E-mail Marketing?
What is Search Engine Marketing?
What is Search Engine Optimization
Link Building
What is Internet Marketing?
Pay per Click Advertising
Social Media MarketingCONTACT US
4364 Bonita Rd , Bonita, CAPhone: 1 888-276-5688
Email: [email protected]
Www.Liquidbrandsmanagement.com
03
Yes, there is a secret!
No, it is not social media, it is not Facebook, likes, Twitter, Instagram…
The Secret is 15 Years Old
The Secret: Internet Marketing?
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
04
Also called Internet Advertising, uses the internet to deliver promotional marketing messages to consumers. It includes E-mail Marketing, Search Engine Marketing, many types of Social Media Marketing, many types of display advertising (web banner and mobile advertising).
The BIG question… What can it do for you?
What is Internet Marketing?
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
Internet Marketing for your Beverage Marketing Strategy05
Is it user-friendly, visually appealing?
Is it simple and easy to navigate?
Does it load quickly?
Is it easy to find your contact information?Does it focus on helping your customers make a decision?
Is your website ready for the Internet?
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
06
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Color Scheme
Pantones
Does your Website reflect the overall branding and conceptof your Product?
Internet Marketing for your Beverage Marketing Strategy
Consistency
Www.Liquidbrandsmanagement.com
Internet Marketing for your Beverage Marketing Strategy07
What are your keywords?
How to do a keyword research
Why everybody says that keyword research is the most important part of Internet Marketing?
Keyword Research
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
08
Www.Liquidbrandsmanagement.com
What is a Blog?A blog is an abbreviation of weblog. Blog represents thoughts or opinions of the website author (in this case the product) and are updated on a consistent basis for viewing by the general public.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
09
What is E-mail Marketing?E-mail marketing is a form of direct marketing
which uses electronic mail as a means of communicating commercial messages to an audience.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
10
What is Search Engine Marketing (SEM)?Is the process of improving the visibility of a website or a web page in a search engine’s thru optimization or advertising.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
11
What is SEO?
Is the process of improving the visibility of a website or a web page in a search engine’s natural or un-paid (“organic”) results.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
12
Link Building
In the field of Search Engine Optimization, linkbuilding describes the actions aimed at increasing the number and quality of inbound links to a page.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
13
Pay per Click AdvertisingIs an Internet Advertising Model used to direct traffic to websites, in which advertisers pay the publisher (the website owner) when the ad is clicked.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
14
Social Media Marketing
Social Media Marketing refers to the process of gaining visitors to a website, leads or product awareness through Social Media Site.
Internet Marketing for your Beverage Marketing Strategy
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
Questions? 15
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
Contact Us 16
Liquid Brands Management, Inc.
Office2: 619-722-5033
E-mail: [email protected]
Office1: 888-276-5688
Visit Our site
Friend Us
Follow Us
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com
www.liquidbrandsmanagement.com
Thank You !And Please register to our next webinar.
CONTACT US4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688 Email: [email protected]
Www.Liquidbrandsmanagement.com