internet marketing for your beverage marketing strategy

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How to use Internet Marketing in your Beverage Marketing Strategy Jorge Olson – Liquid Brands Management, Inc. CONTACT US 4364 Bonita Rd , Bonita, CA Phone: 1 888-276-5688 Email: [email protected] Www.Liquidbrandsmanagement.com

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How to use Internet Marketing in your Beverage Marketing Strategy Presentation, by Beverage Consultant Jorge Olson. Learn how to build an Internet Marketing campaign for your beverage in this FREE Webinar! www.liquidbrandsmanagement.com

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Page 1: Internet Marketing for your Beverage Marketing Strategy

How to use Internet Marketing in yourBeverage MarketingStrategy

Jorge Olson – Liquid Brands Management, Inc.

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 2: Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

On this Webinar 01

Jorge Olson, CEO of Liquid Brands Management, Inc and Author

Jorge Olson is the author of the books “Build Your Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. Jorge is currently the president and CEO of Premier Brands, Inc.

Www.Liquidbrandsmanagement.com

Page 3: Internet Marketing for your Beverage Marketing Strategy

Items to Discuss 02

Is your Website Ready for the Internet?

Keyword Research

What is a Blog?

What is E-mail Marketing?

What is Search Engine Marketing?

What is Search Engine Optimization

Link Building

What is Internet Marketing?

Pay per Click Advertising

Social Media MarketingCONTACT US

4364 Bonita Rd , Bonita, CAPhone: 1 888-276-5688

Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 4: Internet Marketing for your Beverage Marketing Strategy

03

Yes, there is a secret!

No, it is not social media, it is not Facebook, likes, Twitter, Instagram…

The Secret is 15 Years Old

The Secret: Internet Marketing?

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 5: Internet Marketing for your Beverage Marketing Strategy

04

Also called Internet Advertising, uses the internet to deliver promotional marketing messages to consumers. It includes E-mail Marketing, Search Engine Marketing, many types of Social Media Marketing, many types of display advertising (web banner and mobile advertising).

The BIG question… What can it do for you?

What is Internet Marketing?

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 6: Internet Marketing for your Beverage Marketing Strategy

Internet Marketing for your Beverage Marketing Strategy05

Is it user-friendly, visually appealing?

Is it simple and easy to navigate?

Does it load quickly?

Is it easy to find your contact information?Does it focus on helping your customers make a decision?

Is your website ready for the Internet?

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 7: Internet Marketing for your Beverage Marketing Strategy

06

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Color Scheme

Pantones

Does your Website reflect the overall branding and conceptof your Product?

Internet Marketing for your Beverage Marketing Strategy

Consistency

Www.Liquidbrandsmanagement.com

Page 8: Internet Marketing for your Beverage Marketing Strategy

Internet Marketing for your Beverage Marketing Strategy07

What are your keywords?

How to do a keyword research

Why everybody says that keyword research is the most important part of Internet Marketing?

Keyword Research

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 9: Internet Marketing for your Beverage Marketing Strategy

08

Www.Liquidbrandsmanagement.com

What is a Blog?A blog is an abbreviation of weblog. Blog represents thoughts or opinions of the website author (in this case the product) and are updated on a consistent basis for viewing by the general public.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Page 10: Internet Marketing for your Beverage Marketing Strategy

09

What is E-mail Marketing?E-mail marketing is a form of direct marketing

which uses electronic mail as a means of communicating commercial messages to an audience.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 11: Internet Marketing for your Beverage Marketing Strategy

10

What is Search Engine Marketing (SEM)?Is the process of improving the visibility of a website or a web page in a search engine’s thru optimization or advertising.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 12: Internet Marketing for your Beverage Marketing Strategy

11

What is SEO?

Is the process of improving the visibility of a website or a web page in a search engine’s natural or un-paid (“organic”) results.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 13: Internet Marketing for your Beverage Marketing Strategy

12

Link Building

In the field of Search Engine Optimization, linkbuilding describes the actions aimed at increasing the number and quality of inbound links to a page.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 14: Internet Marketing for your Beverage Marketing Strategy

13

Pay per Click AdvertisingIs an Internet Advertising Model used to direct traffic to websites, in which advertisers pay the publisher (the website owner) when the ad is clicked.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 15: Internet Marketing for your Beverage Marketing Strategy

14

Social Media Marketing

Social Media Marketing refers to the process of gaining visitors to a website, leads or product awareness through Social Media Site.

Internet Marketing for your Beverage Marketing Strategy

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 16: Internet Marketing for your Beverage Marketing Strategy

Questions? 15

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 17: Internet Marketing for your Beverage Marketing Strategy

Contact Us 16

Liquid Brands Management, Inc.

Office2: 619-722-5033

E-mail: [email protected]

Office1: 888-276-5688

Visit Our site

Friend Us

Follow Us

Facebook

Twitter

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com

Page 18: Internet Marketing for your Beverage Marketing Strategy

www.liquidbrandsmanagement.com

Thank You !And Please register to our next webinar.

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com