internet librarian 2014_startupthinking+libraries
TRANSCRIPT
startup thinking + librariesHelen kula & M.J. Delia
Internet Librarian Conference 2014
welcome
Think like a startup A white paper to inspire library entrepreneurialism
Brian Mathews Virginia Tech
building a platformframework for action
a culturecondition us for change
Mathews, 2012
M.J. D’EliaHelen Kula@helenkula @mjdelia
University of GuelphU of Toronto Mississauga
startupslibraries
contrastcompare
buildobservationsmindset
value
mindset2 31
test the problem
test the product
1
1
library catalog
example
1
customer discoveryIdentifying a product that will solve a problem
for an identified group of users
Blank, 2012 key term
get out of the building
stay in the building
2
2
user services review
example
2
customer validationConfirming that the market is large enough to embrace
the product and build a viable business
Blank, 2012key term
build it when they come
build it and they
will come
3
3
digital humanities
example
3
company creationThe product, service or business is scalable
based on repeatable sales
Blank, 2012key term
build5 64
build for the few
build for the many
4
4
faculty outreach
example
4
segmentationBreaking down a larger market into smaller
indentifiable groups of users who share specific needs
Cooper & Vlaskovits, 2010key term
build then learn
learn then
build
5
5
maker space
example
5
build-measure-learnA three-step feedback loop that enables rapid
development and constant adjustments
Ries, 2011key term
iterative design
pilot projects
6
6
streaming video service
example
6
minimum viable productA product/service with just enough features
that allow it to reach the market
Ries, 2011key term
value8 97
use key data
collect all data
7
7
reference statistics
example
7
dashboardingRegularly monitoring key metrics to track
core elements of the business
Komisar & Mullins, 2009key term
adjust the model
execute the plan
8
8
e-book service
example
8
pivotA fundamental change in strategy based on
validated learning; a course correction
Ries, 2011key term
focus on value
focus on features
9
9
instruction workshops
example
value proposition
9
The bundle of products and services that create value for a specific customer segment
Osterwalder & Pigneur, 2010key term
summary
libraries are not startups
pitchA concise and convincing summary which communicates
value and concludes with a call to action
pitchUnderstand the problem
Validate the solution Communicate the value proposition
Compell the listener
questions
thank you!M.J. D’EliaHelen Kula
@helenkula @mjdelia
Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport Beach, CA: Cooper-Vlaskovits Komisar, J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business. MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/ Mathews, B. (2012, April). Think like a Startup [white paper]. Retrieved from http://vtechworks.lib.vt.edu/handle/10919/18649 Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley Ries, E. (2011). The Lean Startup. New York: Crown.
references