internet jerk: how i learned to stop making junk and start making stuff that matters
DESCRIPTION
The world's biggest brands and best digital talent are actively making the internet worse, bit by bit. But there’s no good reason why we shouldn’t be using the same opportunities to make stuff that adds value to people's lives. This is Adam's story of learning to design for Good.TRANSCRIPT
Internet Jerkor: How I learned to stop making junk and start making stuff that matters
Adam Morris • studiothick.com • @monsieurmorris
What a jerk
Doing > Saying
Differentiation
Making a difference
to
Waste and debt
Economic debt
Environmental debt
2011
2012
2013
Earth Overshoot Day: 20 August
Global Footprint Network, 2013
Social debt We (or, as designers—the organisations we work for) go into social debt when we waste people’s time, energy, resources; when we take from them without giving them anything of meaningful value in return.
Thick value
As we're discovering the hard way, capitalism is predicated on extracting wealth from people, communities, society, nature, and the future — and so the fundamental challenge of the 21st century is learning to create authentic, meaningful, lasting value for them.Umair Haque The New Capitalist Manifesto
Value transfer
Value creation
to
Making products and experiences that improve people’s lives, creating real social and environmental benefit.
From saying to doing
Design for people, not pixels
How might we add meaningful and actionable context / insight into people’s mobility data?Outcome = measurably healthier customers
Think beyond the browser
Shift the conversation toward a problem worth solving
Re-cap
• Design for people, not pixels. Think ‘value creation for humans’
• Think beyond the browser. Broader opportunity to interact in the real world, we can add genuine value to their lives.
• Shift conversation towards problems worth solving. Opportunity to create thick value; thick value reduces waste and avoids social/environmental debt.
Thanks.Adam Morris • studiothick.com • @monsieurmorris
http://slidesha.re/1hmcduj
!
@monsieurmorris
www.studiothick.com